Christian Polk argues you should stop selling to low-income customers and only offer high-ticket packages of $20,000 or more. He says wealthy clients care about outcomes and exclusivity, not price, and are less demanding. A mastermind member earning over $20k monthly sells business-acquisition services this way.
Chapters
Selling to the poor versus selling to the wealthy. If you're selling to the poor, emphasize price, emphasize specials, emphasize affordability, emphasize worth it, talk about how much they're saving, emphasize things like deals, bundles, first-time discounts, make it feel accessible. If you're selling to the wealthy, emphasize outcomes, emphasize expertise, emphasize customization, premium, safety, long-term results, emphasize the time that they're going to save, emphasize exclusivity. Same service, different signal. If you want to How to raise your prices effectively?
God, it's like nails on a chalkboard. I don't know if that's just my sexism talking, but man, I would say yeah, like poor people and people who have money, they tend to focus on different things. My main advice is stop selling to poor people. It's a huge fucking headache. Like don't sell packages that are $2,000, $5,000, or even $10,000. Sell packages that are $20,000+ and anybody who is even looking at an offer like that, they need to have money to even purchase whatever you're selling. Key example, I have one person who is in my mastermind. He does well over $20,000 per month and he sells sells an offer that helps people buy a business. Now, when you're thinking, oh Christian, I want to buy a business, the first thing you're going to be thinking, in order to do that, I need to have money. So guess what? He doesn't talk to you all day, every day. He doesn't talk to poor people, right? Stop selling to the poor, start selling to the rich people. It pays a lot better.
