Instead of arguing with prospects who object, ask questions that guide them to their own conclusions. The speaker shows how reframing objections like "we don't need to optimize our website" into a conversation about actual lead generation needs shifts the dynamic from confrontation to discovery.
Especially in objection handling. You're just going to butt heads. It's going to get combative. You want to ask questions to get her to come to her own conclusion. For example, like, with this. What? Can I. Can I make a suggestion around that or can I share a perspective around that? Yeah. An overwhelming majority of our clients, like, oftentimes they either don't have a website or the website isn't optimized, because how we actually generate leads doesn't require a website. So is there any particular reason why you feel like you need to optimize and, you know, put money into a website when it's not needed, which is the way that we generate leads? Right now she's going to be like, oh, like other people aren't doing this. Y. Yeah, like, I guess it doesn't make sense for me. I need to do that first instead of you to say, like, hey, that's not how it works. You see how. Then she's like, yeah, but. And then now we're back and forth. It's a disagreement.