Christian PolkYour Friendly Neighborhood Sales Trainer

The PROSPECTS Trap That's Killing Your Sales

11 Feb 2025

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A speaker urges marketers to adopt the prospect's perspective, emphasizing that prospects see hundreds of ads daily and that marketers must understand the deeper reasons a prospect might be open to starting a business or wanting more income. The clip warns against assuming ignorance and encourages exploring prospect motivations.

Put yourself into the mind of a prospect. How many ads does this person see? Probably on a daily basis, like fucking hundreds. You can't fall into the frame of, oh, you guys, you know, I've never heard of this before, so I just want to see what it's about. And that's along the lines of what we can be falling into if we don't dive into. Why is she even open to starting her own business? Why is she even open to make more money? Why doesn't she feel like it's not enough?