This pyramid will change how you sell

There's a pyramid that explains why some closers make 5k per month and other closers make 50k per month. Most people have never heard of it. It's called the NLP pyramid. And once you understand it, everything changes. It has five levels. Level one, the bottom is your environment. Where you work, who you're around. Level two is behaviors, the actions you take. Level three, capabilities, your skills and your knowledge. Level four, what you think is possible. And level five, this is the top. It's identity. Who you see yourself as. Most salespeople focus on level two and three. We'll teach you this, we'll teach you that. But here's the problem. If someone's identity is I'm someone who can't make money. No amount of knowledge will help them. They'll self sabotage. They'll find a way to fail because their identity doesn't match the result. Instead, you need to sell to level five identity. And you can do this to yourself. You. If you ask yourself as a closer, who do you need to become to hit 50,000 per month because you're focusing on the right thing, you can shift your identity from I'm a struggling closer to I'm an elite closer and everything else below. It will shift your beliefs, change your capabilities, improve your behaviors, align. And I spent over $50,000 on sales training to learn this one thing. And once I shifted from selling tactics to selling identity, my close rate went from 30% to over 90%. Because when you change someone's identity, everything else follows. And that's the NLP pyramid. Use it.