Christian Polk argues execution beats originality in sales. Tesla didn't invent the electric car, but Elon Musk's branding, technology, and positioning made it dominant. Find a gap in the market and outperform competitors on delivery.
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Like, what are you selling? They think they need to have like some unique idea, which really in business you don't need to have a unique idea. You just need to be able to execute better than everyone else in the market, or at least in your general market. That's how you outperform. Real easy example that again, like we use is Elon Musk. Elon Musk did not think about electric cars. There are actually other electric car companies who had tried to roll out electric cars, but he came in with Tesla and executed better than everyone else. That's why Tesla is so successful. So it's not so much about the idea, it's just about a gap in the market and executing. What do we focus on? Hey, is there a gap in the market? Here's how we execute it. They're going to buy.