Christian PolkYour Friendly Neighborhood Sales Trainer

You Need to Destroy Prospects Reality On A Sales Call

22 Oct 2024

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Excerpt from a YouTube sales-coaching monologue (Christian Polk) arguing that salespeople should 'destroy' a prospect’s current reality—challenging their existing behaviors and mindset—and connect the change to the prospect’s identity by asking probing questions about who they will be if they continue current patterns.

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