In this excerpt, Christian Polk delivers a persuasive sales pitch for a $15,000 coaching program. He begins by probing the prospect’s perception of the price, asking whether it feels expensive relative to their current income or desired earnings of $30‑40k per month. Polk then explores the prospect’s perceived risks, contrasting the danger of staying stagnant with the risk of investing in themselves to increase income. He highlights a recurring use of the conditional word “if,” citing a mentor trained by Tony Robbins who taught that language shapes self‑belief. Polk urges the prospect to replace “if” with decisive statements like “I will,” arguing that commitment language drives results. Finally, he presents a split‑payment option—acknowledging it adds a slight premium but facilitates immediate program entry—and walks the prospect through the next steps to secure the investment.
Chapters
So the investment is going to be $15,000. Serious as a heart attack, bro. Hold on real quick. When you say expensive, expensive compared to what? Compared to your bank account right now or compared to where you actually want to be? Well, I'm not asking you to get what I mean. I'm truly trying to understand what makes it expensive in your mind, what you are actually making right now or where you actually want to be making $30,000, $40,000 per month. Do you feel like if you're able to get where you really need to be and we're able to do exactly what we say we can do, it's actually worth the investment. Why would you say that though? If I got the skills to make that much money, I would still have it. What do you feel like is actually riskier in your mind? Like continuing just to think like, hey, just because I'm not making that much money now, things are expensive. Or is it going to be riskier that we remove that limitation, we actually invest in ourselves and we get more money coming in so we no longer have that limitation? Like what's actually more risky in your mind? Staying the same, making a little bit of money. Why is staying the same risky for you? I'm not sure if I can keep the same. Well, what if you can't keep it up? I don't know. Is that something we're willing to allow to happen? Because ultimately, dude, like, it is a choice. And the thing coming out that I'm hearing, man, it's a word that keeps coming up. Do you mind if I share with you what it is? It's if. One of my mentors was really close and got a lot of training by Tony Robbins, and the one thing that he taught me, the way that you talk to others is the way that you speak to yourself. So if you keep telling yourself like, hey, if I can do this, if I can do this, if I can do this, like, it's not real. Like, you don't actually believe it. And the issue is is if you don't believe it and you never actually try, are you ever going to get to where you need to be? Why not? So when it comes down to it, man, would we be willing to change our language so we change actual results we get and remove the word if and replace it with I will get there when I change? Would you be willing to shift that? So if we will, and we know we will get there if we put in the work, what do we actually need to do to make sure we get there? So then next steps would just be going ahead and taking care of the investment to make sure you're set up with that. Is that something that would work for you? Yeah, dude, we can help it. Whatever's going to work best for you. Now, splitting it up does add a little bit to the total, but if it gets you into the program right away, it's something I'm more than willing to walk you through. Let's walk through it.
