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3 ways you’re leaving money on the table in your biz Part 2

Name: 3 ways you’re leaving money on the table in your biz Part 2
Uploaded: 2023-04-24T04:58:22+00:00
Duration: 1 min
Channel: Christine Corcoran
Description: In this coaching segment, the speaker explains that a major source of lost revenue for service‑based businesses is allowing clients to dictate which…

24 Apr 2023 · 1 min

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In this coaching segment, the speaker explains that a major source of lost revenue for service‑based businesses is allowing clients to dictate which services they receive. Because the business owner is the expert, they should design and communicate offerings based on the specific results they want to deliver, not on client requests. The speaker advises entrepreneurs to define the desired outcome, then determine the necessary engagement length, number of sessions, and content required to achieve a true transformation. By packaging services around these result‑focused parameters and clearly communicating the need for a longer, more comprehensive engagement, business owners can avoid clients opting for minimal, low‑value services that leave both parties dissatisfied.

Chapters

Three ways you're leaving money on the table in your business. Part two, letting your customers dictate what services they want or need. This is leaving so much money on the table because you are letting them decide what they need based on your expertise. You are the expert, not them. They don't know what's going to be the best way for them to get the result that they're wanting. You need to communicate your value based on a product or service that you absolutely want to deliver. So what I mean by this is that instead of actually basing your products and services based on what people are telling you, you need to go, okay, what result do I want to achie and what do I need in order to to do in order to get them that result? So it's really determining, like how long you're going to work with them, how many sessions that they need with you, what specific things you need to cover to make sure that they're actually getting a transformation, breakthrough or result. Right? Otherwise they end up just choosing the bare minimum service. Walk away from your business feeling unhappy and not resolved. They don't actually have the result that they want and they blame your business, whereas really it's actually because you didn't communicate that they needed to work with you for a longer period.