Christine Corcoran argues that scaling to seven figures requires more than a better offer, it needs a better sales strategy. She covers simplifying your offer, doing market research, upgrading your messaging and funnel, and embodying a next-level CEO identity to build trust and overcome buyer hesitation.
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Welcome to five minutes of Momentum. These episodes are a short five minute burst of inspiration, motivation and massive action. If you need that little kick up the butt to get things moving and to inspire you to take massive action, then every single Thursday I'll be sending you through a five minute episode to download, digest and implement to finish your week off strong. You ready to get started? When you get to this phase of business and you want to scale, you want to get to multi six and do you want to get to seven? You, you actually need to simplify rather than complicate and don't create any complexities within the offers that you are focusing on and what you're selling. You may need a next level funnel a hundred percent, but you really want to make sure that you're really simplifying what offers you want to be known for and what you're putting out to the market. So then people know exactly who you are, who you work with and how you help people. So it creates clarity and it also will absolutely help you scale in so many different ways then for that next level offer. So you've got to tweak that offer. One of the things that I've been working with my clients on recently, especially within a next level mastermind, is getting their offers so irresistible that it is exactly what their ideal clients want. And we need to do this with market research. It cannot be something that you just do on your own because you cannot see outside your own business, around, outside your own mindset. And so you don't know really what your ideal clients are really struggling with. And to create a next level offer, sometimes you don't see the other offers that are out there in the market that are similar to yours. And so you're missing the mark because you're most likely talking and communicating and selling the way that other people are selling. And so we've got to look at what's out in the market, what are other people looking at, what's your ideal clients really want, what are they stressed about, what are they worried about, what's keeping them up at night, what's really going on for them and what is the hesitation to buying? So the more information we can get from an ideal client and doing market research on this is so worthwhile because we really want to create a no brainer offer that is a next level offer. So it's not only a no brainer. So what I mean by that is that it is something that makes them go, yeah, I need that absolutely right. It's a solution to a problem. I'M experiencing. Secondly, it needs to be like, oh wow, it's got that too. Or oh wow, I didn't expect it to have that. Like it's got to be something that makes them pause to be like, oh, I'm going to go with you, rather than someone else who's not offering that extra little thing or that's not offering that type of level of service or that's not offering that unique way in the way that you're delivering the service. So you really need to think outside the box of this because otherwise it can honestly miss the mark. One of the things that I'm recognizing that within my business is my next level mastermind. So I've created a really unique framework to help you become the icon in your business and to help you really step into your next level identity within your business. Because I know that that's where results are created. So I've tweaked my framework. I have created the embodied CEO framework, which I'm going to do a whole lot other episode on. But I wanted to say that because I want you to know that it's something that you have to always be pivoting and moving around with because everything like a lot of people have masterminds now. Like when I first started my masterminds, they weren't a lot of people that had masterminds. I remember like looking at the market when I first launched Next level Mastermind and I reckon there was like only two others that were really worthwhile. Like they were literally putting it out there like, this is the best business mastermind. And I was like, wow, there wasn't many. Now everyone's every Tom, Dick and Harry has a bloody mastermind. And so it's so important that we really work on your messaging no matter what your offer is. Secondly, you need to uplevel your strategy for that next level offer to sell effectively. There is so many parts of your strategy that we need to be getting clear on and part of that strategy is you. How you are showing up, how you're communicating your offer, how you are embodying what you're teaching, how you're embodying that next level identity that your ideal client is drawn to. Without that, there is such incongruence and people just go, I'm going to go to someone else who is much more congruent. They're not possibly using those words, but there is something internally that makes them go, that trust isn't fully there. I'm going to go to someone else that seems more confident, almost more certain in their offers. So for this next level offer to sell effectively, consistently, you will need a next level strategy. So gone are the days where it can just be this basic, like just put it out to the market or just launch it on its own. That's where people are missing the mark is because they're not building trust and credibility prior to actually selling a next level offer. And so this is where you've got to add so, so much more value. And so I've built, I'm building these next level strategies out with my next level mastermind clients and building out their sales strategy with every part in mind. So they're building out a stronger funnel and we're creating their messaging that's making it next level. And they are also working on their identity to start embodying that next level icon within their business so they can become that go to person for their real dream clients. So a lot has moved in the business space and people are absolutely much more discerning when it comes to where they're investing. And they have been burnt in the past. And I think that that's also what's playing into a lot of investment hesitation is they've been burst in the past by people who are selling great, they're really good at selling. But when it comes to actually what they deliver, they're not following through. So you need to be communicating how you're following through and how you're creating results for your clients and how you're embodying what you are actually teaching. So let this be that lesson to activate you to be like, okay, what is my next level offer? What is my strategy that goes with it and how can I add even more value and be the version of myself that highlights my ideal client that I am the best person to work with? I hope you love this episode. Hope you enjoy the rest of your day.
