728 - Authenticity, Magnetism and Success with Lori Harder, Erika Cramer & Lindsey Marie

In this recap episode of the Next Level Life podcast, host Christine Corcoran stitches together standout moments from 2025 interviews with three powerhouse female entrepreneurs—Lori Harder, Erika Cramer, and Lindsey (Lindsay) Marie. The conversation weaves four overarching themes. First, Lori Harder explains how authentic vulnerability became her "super‑power," describing the shift from fearing the microphone to using raw, daily emotions as therapeutic content that connects listeners. Second, a brief interlude on values and true‑north energy underscores the importance of aligning actions with personal principles. Third, Erika Cramer shares the evolution of her "powerhouse" identity, the emotional work of writing her book, and how she deliberately integrates sales offers into live events—using panels like "Women to Watch" to create natural next‑step pathways for attendees. Fourth, the episode explores the concept of an "alter‑ego" brand persona (El Toshigo) as a tool for stepping into confidence, and Lori expands on building business foundations (especially for sub‑$500k revenue businesses) through disciplined, "unsexy" work, likening it to framing a house. Throughout, the guests stress that selling is really about transmitting energy, hope, and magnetic presence, and they describe practical tactics for rewiring mindset, faking confidence until it becomes authentic, and using a podcast as a regular therapeutic practice. The episode concludes with a call‑to‑action for listeners to follow the podcast and engage on Instagram.
Chapters
Hey. Hey. Welcome back to the podcast. I have compiled some really epic parts of previous interviews that I've had with incredible people over the year as a perfect little recap of the 2025 to help take you into 2026. I've had some incredible guests on this year from Lori Harder. Like that was literally a bucket list guest for me to have. Lindsay Marie. Oh my gosh, Absolutely love that conversation around events and budgeting for your event, including Erica Kramer. Oh my gosh. She was another major, major highlight for me this year. So I hope you enjoy this one. This one's all about authenticity, magnetism, and what it takes to succeed. Let's dive in. Welcome to the Next Level Life podcast with Christine Corcoran. This podcast is made for the powerhouse business women who are ready to ignite their fullest potential. This is where we will dive deep into mindset breakthroughs and sprinkle in some kick up the butt motivation so you can scale your business with confidence and clarity. Whether you're craving more income, impact or inspiration, this podcast will be your ultimate resource for all things next level listening as we have authentic conversations with game changing female entrepreneurs as we reveal the secrets of what it takes to rise and thrive. So go ahead, ignite your inner fire and let's get you taking massive aligned action.
Are you ready to elevate? Let's go.
It's def. It is definitely been a journey. I feel like one thing about me is that I do lean a little more authentic, but I learned meaning. Meaning that comes a little more naturally to me, I think, than some other people. I haven't struggled with a really big perfectionist bug. Like, I didn't fully understand it until I married my husband and I was like, oh, that's what that looks like. Like, he really struggled hard with it. So for me, I always, I always viewed kind of sharing where you're at as a superpower. So I've had to learn how to share more and share more even deeper. Like, even more authentic to me because there's still parts of me that I don't feel I'm fully being authentic to, you know, in sharing. But I also think there are some things that we have to decide that are sacred for us that we're not going to share. And I think that's okay too. But it's definitely been a journey. I think that in the beginning, instead of just like, oh, it's so hard for me to be authentic, I think the hard part for me was I felt so awkward talking into a microphone and it was less about me worrying about being authentic, and it was more like, do I have anything valuable to say? So my struggle was, I've got nothing valuable valuable to say. And so what I learned is that talking to exactly where you're at is one of the most powerful things that you can do for people. Even if you just woke up on your podcast and shared that, you know, all of the things that you struggled with and all of the negative things that you thought that day and how you overcame it. And I've learned that that is like the most powerful stuff we can share with people is the human experience. But not just like, oh, you know, I was kind of having a hard. No, exactly. What were you thinking when you woke up? Was it like, wow, I'm dreading my to do list. I don't know what my purpose is. I, you know, don't even know really why I'm here. I'm waking up every day at 2am or every morning at 2am wondering if I'm ever going to do that thing that I want to do. And what is life going to even mean if I don't do it? And I have anxiety and I don't love who I am, and maybe I don't feel like I have friends, and I feel lonely and disconnected. Like all of the things we actually feel in a day, I feel like that is where all of our power is. Because when we share that too, we also. It's. It's like that thing loses its power once it's shared. And the minute someone says, me too, it dissipates. And so my podcast has been a major experience of therapy for me. Talking into a microphone, sharing where I'm at, and then getting DMS of people saying, me too. And then learning more and more that the more that I share those very human, human experiences, the more I don't feel alone in them.
What kind of person do you want to be? What kind of energy do you want to hold? And you're telling me if you have amazing, beautiful energy where you desire nothing from someone but to deposit goodness into the bank account of fucking life, you're not going to get a bunch of secret checks deposited. You're not going to get a bunch of great things. Of course you are. So that's it for me. Like, I'm, like, I'm nice because I want to be. That's who I am. And. And it's phase two, which is the true north. Phase two is your values. It's who the you are. You're not doing it for any other reason, but because of who you are. And I think many people, Christina, and you probably see this, they don't know their values, and they're not living in alignment with them. And they don't ask, are those my values? Are those my mom's values? Are those my values? Or is that the business cult that I joins? Values like, hold on a minute, you know, and so when you know who you are, then you can act accordingly.
My favorite topic to talk about is who I had to become in the process, just like you're saying. And I'll never forget when I've written my entire manuscript, which, you know, what a process that is. It took about a year to finish it. And so many tears, so many moments where I was like, what am I doing? And I didn't have a title for the book. I hadn't come up with the title yet. And I was in a spin class one day. I think it was actually that same spin instructor that helped me eventually plan the event. And this word powerhouse kind of just dropped in, I don't know from where. And I initially remember just kind of rejecting it, feeling like, well, gosh, that's such. That's just such a strong word. I'm not a powerhouse. I don't feel like that. And then I thought about the intention of the book, which was to speak to women just like you and I. It was just as much for myself at the time as it was for the women who I hoped would read it, that you don't need to become more, achieve more, in order to, you know, be this powerhouse. It really is about sourcing that power within. And I knew this sort of the perfect opportunity for me to buy what I was selling in. In claiming that and realizing that there was. There was just immense power in what I had been willing to face in terms of my fears and my deep insecurities up until that point. And now I feel a little bit different. I do feel that even what my relation to what a powerhouse is has evolved. And I. I feel comfortable, you know, in that. In that term. But it felt like a very big pair of shoes to grow into when I was just starting out.
And so I think of this all the time with business people and new people that come in, because, you know, we work in different levels. You know, we have that Mastermind now for 500k and above. And we're. We're also going to actually launch a program in the future for 500k and below. And we've worked in these different ranges for quite a While, and you see different problems in these different ranges. And so for the 500k and below businesses, that's anywhere from usually like year one to year five. What we see a lot is that people are poo pooing the foundational things, the foundational actions. And I'm kind of like when people are in year two or three and they're like, yeah, but I haven't made this month or I don't haven't seen this yet. I'm like, oh, honey. Like, it's because you are just like, you're literally laying the foundation and you're not even the person yet who could create this other business or handle it. Like, you need, you actually need to be in this year one to three for a little while and learn and do these things and learn how to do these foundational things and set your business up for success. Do the super unsexy things, the back end things, get everything down and you're not going to even see anything sexy for a while because you're just literally, literally learning how to do it. It's like it's framing a home, right? It's like designing the home and then it's framing the home and then it's doing the electrical in the home and then it's doing the heating in the home. Except all you want is to decorate. You know, it's literally all we want. And so fitness was such a huge way for me to understand delayed gratification. Like, oh my God, one day you're going to all of a sudden see the whole, like once that framework is there on that home and everything is done, you, you know how fast it moves. Like once the drywall's up, it's like all of a sudden things are just popping and you have this beautiful home in what felt like maybe, you know, three months after years of building. And so I really think of that in business, it's like, it is so important to go slow and to have that foundation. And fitness is, is what really taught.
Me that.
Your El Toshigo is the unlimited uncapped version, your unlimited potential. And so when you step into her or at least define her, you get to see how does she dress, what does she wear. Serena Williams does this with her magical socks before her tennis matches. You know, Lady Gaga wears heels. I dress in a certain way. I wear pink. I can't wear blue. It's illegal, right? Like, I do it on purpose because I want to set a certain brand. And when I wear that, I step on stage and I step into service. And I'm her. And so if you have something maybe where you're nervous about showing up on social media, the alter she go process in chapter seven will be perfect because you build this version of you who is not scared, the version of you who is in service. What would she say? What would her weekly lives be about? How would she sell? How does she do a sales call? You know, how does she set up her events? How does she welcome people? How does she deal with feedback negatively and criticisms and trolls? What is her view? What are the things she thinks about, who's in her circle? Like Christine, you like, hats off to you because you went, I want to change my circle. You went all the way to the United States. I know that shit ain't cheap. Because USD to AUD is a hot mess right now, right? It's been a hot mess for a while. And you're investing money to be around circles of people that you want to connect with so that you can shift the energy around you. And then people will go, oh, my God, how'd you do that? And you'll be like, I paid to play and I wanted to be around the people. And then naturally, the people that vibe with you, you'll build what's called a friendship, you know, and then everyone wants to help you. But it's like you decided who you wanted to be. And as you went in at the beginning of the year, a bit of Christine was there. And now you've fully integrated into this alter ego self who is like, I'm getting on airplanes. Me and Erica are going to America next year. I'm inviting influencers that I love onto my podcast. They're saying, yes, because I'm showing up as the alter she go, not the nervous Christine who's not sure. Because when you show up as the not sure, unclear, lacking confidence version of you, the world responds to her. But when you show up as your alter, she go your 2.0 self as her, the future you. When you walk around as future you, people respond to future you. You get results as future you. You bring what you wanted in the future into the now. And it happens now because you're being her now. And it's such a powerful distinction. Anyone can do. Anyone can do.
Realizing that it's a disservice if you're really waking people up and showing them their potential in any area. And then there's not an opportunity for them to take a next step with you and stay connected with the community. There's so many different ways that that can look but when I reframed it in my mind as exactly that, it helped me get over any fear of selling, you know, from stage. And then, you know, something we're doing this year, one of the reasons we added a second day is we do have a portion of our, of our who are further along in business or who just want more of the business strategy content. So adding a second day also allows us now to separate the two offers other than the event that we sell. We have the 12 week online business mentorship and then we, we have a retreat that's a higher level retreat. So it gives the opportunity to have each of those offers give it a natural place to offer it to the community as a next step for those who are looking for that. But I think you don't have to. The event itself doesn't have to feel like it's totally structured around that sale. I built it into our event. One of the panels we do is called Women to Watch and these are women who've come through the 12 week business mentorship and we offer that program right after that panel. So they just got to hear from women who were sitting in their seats last year and what they've been able to do. And, and for me, I guess what it all comes back around to is I actually, I love sales. I think it's such, it's just like the highest level of service that we can offer is guide people to solutions. And I'm really thoughtful with the things that I offer within the business. So then I get very excited about presenting those offers to people. And for us, the like the culmination of our year is this event. So it's been really fun to build event experiences that really just support, support the offers themselves being a natural next step. Like it would actually be unnatural if I didn't have that offer for people. So when I thought of, when I reverse engineered it like that, I think it's allowed me to feel really excited and confident in making those offers from stage, but also to have it feel like it doesn't take away from the event experience for anyone else who isn't right for that offer.
In business. There are going to be so many things that frustrate you, that upset you, that are unfair. There's going to be people who literally steal people from you, steal money from you. They don't have an abundant mindset. There's going to be partnerships that crumble. This taught me so much about not burning bridges, about learning how to take a pause before I react, about looking at myself first as a leader before looking at my team or employees and blaming them or wishing that they could be different or not understanding why they can't get a job done. And so I think all of these different components that I'm saying, like, this is all in. In business. These are all super important pieces of business. And then I think throughout all of that, too, something that was huge that I learned is the importance of constantly acquiring audience. And you're always selling. I think the biggest thing that you're selling is energy and hope. And that became a really big realization to me, actually, back in fitness, when I wasn't the smartest trainer out there, I wasn't the most scientific trainer out there. I wasn't, like, decorated in degrees. In fact, I had only done, like, the personal training certificate a couple different times, but I hadn't even graduated high school. And so for me, it always went back to this theme that you're hearing me say is like, I'm not smart enough. I'm not valuable enough. So it's. It made me learn how to focus on what I was. Was good at. And it's funny because when I worked in a gym setting, there were so many trainers in this particular gym that I worked in, and I was. I arguably the top trainer there who was always booked that people wanted to work with because I was always excited to see them. I learned that enthusiasm and energy is what they were paying for. They wanted me to be happy. They wanted me to. To carry the energy. They wanted me to be, like, excited about, were doing. They wanted me to continually share my belief and pour into them of what I saw them as and what I believe they could do. And, you know, they were coming there to feel good about themselves and to believe that their dream was possible of being fit or feeling good. And so when I really locked into that, I was like, okay, we're gonna let go of all of my stupid beliefs about myself, and I'm gonna show up and make people feel freaking amazing. And when people feel that way, it's astounding what they're cap. Capable of. So if you started looking at your business and said, where am I focusing so much on? On my lack and what I think I'm not doing and where I think I'm lacking as a, you know, leader, as someone online, as. As an influencer, as whatever, and if I could really lean into, how am I making other people feel when they contact me or when they come to my page? Like, am I making them believe it's possible? Do I. Am I just so energetically magnetic that people are like, oh, my God. God. Like, I want what she's having. And I am not naturally like that. Like, I actually have to prep myself to get that way. I can say now that I think my brain is now a lot more wired to be that way, but in the beginning, it wasn't. I'm that girl that's like, I'll be driving and I'll be like, you know, thinking doom thoughts like, oh, my God, what if that wire, like, pops off there and comes and electrocutes my car? Like, what? Is everyone in my family safe right now? Oh, my God, I'm looking at that plane. I hope it stays up there. Like, that's not. Not normal like this. Okay, it is normal, but it took so much work to rewire that and be like, okay, I can't think this way because they're going to feel that. And I have to be the person that sells the energy and sells the hope. And so it was so much personal development work on then. How do I get myself in that place of energy? And a lot of times it's like, I hate to even use this word, but it's like, choose. It's like faking it. It's like choosing it at first. And the more that you choose it, the more your body and your brain and all of those things are going to follow. So I would say that throughout all of the different pivots, kind of learning those components that I just shared, like, being very disciplined, showing up even when you don't freaking see results, because a lot of the time you're not going to see them. Really understanding how to work with people, keep your calm, like, have an abundant mindset, let go, forgive, remove from your life toxic people, and then really know that what I'm selling throughout, like, when I think about Glosi, even though it's the. I believe it's one of the most amazing products on the market. I am selling hope, I'm selling energy. I'm selling, you know, something that's going to make them feel amazing. Something that when they look at the box, they feel connected to the brand or they feel a certain way or they identify with it. And I try to remember those things in whatever I'm doing, whether it's an event, whether it's a digital course, whether it's the podcast, you know. You know, Christine, when you turn your podcast on, you're not, like, right before it, like, yeah, can't freaking wait to talk again. Even though I had this day and I had all these clients And I feel horrible. And I just. I'm like, you know, you don't. Maybe you don't feel great about something. Maybe you're sick. I mean, I do literally do four podcasts a week now. Do you know all the times that I'm on my period, I'm sick. I just had a fight with Chris. I like, you know, there's things going wrong, Stuff is going on in my family. Like, I get on and I'm like, okay, but how do I hype myself up to get my energy to a place where even if I just fake it for these 15 minutes and I'm not faking it, I'm, like, learning to tap in to, like, compartmentalizing my life and tapping in for 15 minutes to, like, a place where I believe again, you know? And it, like, kind of hypes me up, too. So I'm actually so grateful for the podcast, much like you probably are for yours, because it's like a therapy session. It forces you to learn how to deal with your emotions during times when you don't want to.
Thank you for listening. And if you found any value out of this episode, make sure you hit the follow button so you get access to the episodes as soon as they are live. And make sure you come hang out with me on Instagram. You can find me at christinecorcorancoach.
Have an incredible weekend.
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