739 Be Unapologetic about your value - 5 Minutes of Momentum

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Let's go. If you want people to pay you more, you must be able to market yourself more effectively and be unapologetic in your value. So what I mean by this is that we can no longer sit back and hide behind pretty testimonials. It's not getting across in the way that we needed to get across in sales in 2026. It's just not. So we need to step away from this because what is actually happening is we're in a massive trust recession, which means not a lot of people are trusting others. And when it comes to buying, they need to have trust. So when it comes to communicating your value, you need to be unapologetic in the way that you're communicating your value. Because people need that level of certainty and confidence in order for them to feel like they can trust you. Now this must be genuine. This must not be unapologetic to the extent where you actually are lying. Like that's not what I mean by this. So you must have conviction when it comes to communicating your value. People must feel like they are 100% able to believe in you because you are not coming across from a place of insecurity. You're not coming place from a place of fear or desperation. You're. You're coming across from a place of, you know, you can deliver on the results that you are promising, right? You must be grounded in that confidence in the way that you're communicating your value. Now how do we go about doing this? The way that we go about doing this is that you communicate effectively with what you can deliver and what you cannot deliver. So one of the things that's working really well at the moment is if you know you don't work with certain clients, communicate that. If you know that you don't work in certain areas, then communicate that, right? So you're like, I work in this area. This is my zone of genius. This is what I do really well. But if you want this, I'm not the right person for you, right? When you are communicating those sides, it helps people make a better decision. But it also makes me feel like I can trust you because you are not going to say yes. To absolutely everything. The yes person is not getting the sales anymore because we know deep down there's something that's completely incongruent there. Right? We're like, oh, I don't know if I can trust that. Because if they're saying yes to absolutely everything, is that true? Is it true? And majority of the time it's not. That's why people are stepping away from working with generalists and working more likely with specialists. Right? So. So for instance, I love working in the sales component. I'm going to teach you how to become so much more confident in yourself, confident in communicating your value, confident in your sales process, confident in your sales calls and in your sales strategy so you know what to communicate and when to communicate it. Right. I'm also going to help you with a deep transformational work that's going to shift your mindset so you believe in yourself, you believe in your offer, you believe in your value and you're going to become that person that people gravitate towards. Right. You're going to start attracting high level clients and so you can sell your high ticket offers. I am confident in saying that because I've done it over and over and over again. Right? But if you said to me, oh, but can you help me create an Instagram content plan? No, that's not my focus. That's not my focus at all. It's one small part of a sales strategy. Yes. I'm going to help you get really clear on your sales messaging. Hell yeah. And I'm going to help you develop a level of confidence in your mindset and confidence in yourself so you can put yourself out there more. Hell yeah. But I'm not the someone that's going to sit down and help you create a monthly content plan. Right. So I want you to start to consider, like, when it comes to your service offering, what do you do and what do you not do? And how can you start to communicate that across the board? And how can you be more unapologetic in the way that you communicate your results and your value? Which means we're going to have to borrow a little bit of American confidence and put ourselves out there more and say, I am the coach for you if. I am the consultant for you if. Right. And the reason why that is is because of this. Right? So getting really clear of your unique positioning, getting really clear on what you can deliver. So get clear on the results that you offer. So I had an email over the break and someone was messaging me and she was like, oh, just don't have the clarity around the results and transformation that I create. And I'm like, cool, that's good. Great place to start. Let's get even clearer and make sure that it's not vague, because vague is not going to cut through the noise anymore. So we need to get so super clear on the value that you're delivering. So that means you may need to go back to past clients and ask more effective questions to uncover that transformation, uncover that value, and then uncover why that's important to them. Because if you want to cut through the noise and attract the right clients, then you need to have all three of those. Right. You need to understand from there, for the client's perspective, why it's important to them, because that's going to help resonate with your new ideal clients that you want to attract. So if that means that you need to go back through the last 10 to 15 clients that you've worked with and do that market research, like, go back and ask those questions, it's going to help you bolster your confidence within yourself. It's going to help you unpack some. Some really cool things that you could fit into your messaging. It's also going to help you uncover what's some unique things that I can start saying is going to really resonate with my ideal clients. That's what's going to cut through the noise right now. Right. And then you've got to build your confidence. And the way that you build your confidence, that you've got to go out there and say it more consistently. Right? So stop holding back, stop hiding. Stop using words like just or only. Start just unapologetically going, this is what I can deliver. This is what I can promise, and this is why you should trust me. The more people that do that are the ones that are going to be coming at the end of 2026, being like, I transformed my business this year. I hit results that I just never thought were even possible. And I've created such a great presence online that people know what to come to me for and when to come to me and why they choose me. That's what we need to start stepping into in 2026. I hope this resonated with you, and I'd love to hear what you've taken away from this episode. So if any of it, you're like, I'm not really sure what you mean there, Christina, or I need clarity on how I can get clear on this specific part. Dm me more than happy to have that chat with you. Right, Lovely. Enjoy the rest of your week.