In this 5‑minute episode of “5 Minutes of Momentum,” the host challenges the common assumption that a dip in sales is caused by product or market issues. She argues that most sales slumps are actually visibility slumps – a drop in the entrepreneur’s consistent presence on social platforms. Using personal anecdotes about hiring a new team member and losing her own story‑posting habit, she explains why regular visibility builds reliability, trust, and reminds prospects that the business is available. She advises against explaining absences, urging creators to simply add value for their audience. Practical tactics include posting stories, reels, and carousels daily or on a set schedule, leveraging ChatGPT to generate content ideas, and stopping perfectionism to regain momentum. The episode ends with a call to start small, be consistent, and let that consistency rebuild trust and sales.
Chapters
Welcome to 5 Minutes of Momentum. These episodes are a short 5-minute burst of inspiration, motivation, and massive action. If you need that little kick up the butt to get things moving and to inspire you to take massive action, then every single Thursday I'll be sending you through a 5-minute episode to download, digest, and implement to finish your week off strong. Are you ready to get started? Let's go. Welcome back to 5 Minutes of Momentum. Today, I want to talk to you about sales gaps. When you have a sales slump in your business, what do you think it is? What does it— what do you think it means? Because I guarantee you, it's probably not what I'm going to say it is. So often what happens, right? We have sales slump in our business. It's usually caused by a lack of consistency in our sales activities. But one of the things, or the main thing that I think that needs to be focused on, which gets kind of left behind, especially if you get busy in your business. So for instance, I'm in the process of bringing on a new team member. And in the process of doing this, I have really noticed where I have been so busy doing all the stuff behind the scenes that I haven't prioritized my visibility the way that I previously have before. So previously I would get to my desk and the first thing that I would do would get on stories and share something, right? The reason for that was, is to, because if you, is because if you think about your business, right? How do you let your clients know that you're available to work with? What do you do? Because if you don't have a brick and mortar store that has an open sign or an open door in order to welcome people in the door to spend money with you, how do they know? And so one of the key activities that I always like to prioritize is being visible, because the more consistent you are with your visibility, the more reliability it builds, that builds trust, and then also makes people come back for more on a regular basis. And it also makes people see that you're working. You're available, right? Whereas if you're not available, how do people know to reach out to you? How do people know that there's availability to work with you? They don't. And so you wanna think about how you are prioritizing your visibility even when you're busy, even when you're in a busy period. So sometimes that can cause up a, can bring up a lot of stuff around being seen and being heard and all those types of things. But it also can be even down to the thing of like, oh, what do I even say? What do I even do? And so one of the things I always come back to, I always ask myself and sometimes put it into a ChatGPT prompt, is ask myself, What value can I deliver to my clients? How can I add value to them today? Because it's to my clients and my existing programs, yes, but even beyond that, to your audience. Because if I wanna be visible, I wanna be visible in the right eyes. And I also want to be seen as someone that adds value because that will always keep people coming back. So what can often be seen as a sales slump is actually caused by a visibility slump. So yes, you may not have been selling for a while, but if you've been non-visible, if you've not been visible for a really long time, and then all of a sudden you come back and you're like, "Hey, I'm here, sorry," and then you try to explain away why you haven't been visible. One of the things I always say to my clients is don't explain because it bores people. People don't need to know where you've been, right? I mean, yes, sometimes it's nice to share that if you've been away for a really long period of time, but like, if your reasoning is like, "Oh, I got busy and I forgot to prioritize getting on stories," or "I forgot to prioritize posting content," that actually makes a reader or listener or viewer feel worse. Right. Because it's like, well, you prioritize everything else but showing up here. And so you've got to get back to just adding value. So I would even say to people like, don't explain yourself, just go in and add value. So then people connect and associate value to you. So then they want to jump on stories and see your stories again. They want to actually look for your, your reels. They want to actually pay attention to your carousels, right? Otherwise it's just a waste of their time. So what often looks like a sales slump has begun with a visibility slump, right? You've stopped showing up. And so gone are the days where you can use the excuse of like, well, I don't know what to post in order to show up. However long you've been in business, I'm sorry, that excuse is so far out the window. You've gotta stop paying attention to that inner chatter 'cause that's actually bullshit. You don't have any excuse anymore. You can easily jump on ChatGPT and say, this is my ideal client. What could I say to them today? Or what value could I add to them today that will be worthwhile them listening to? And there'll be 50 million bloody ideas that will show you that there's so much for you to share. And so then if that's also what's holding you back is the next piece is like, well, I'm not confident or I don't look the best, I don't have my hair and makeup on. You've got to stop focusing on perfection and just start getting back into momentum. When you build the momentum, it's so much easier to show up consistently. Like I remember taking a break over Christmas and I didn't jump on stories for, you know, 2 weeks or something, I think it was. It felt weird getting back on stories, but then once I'd done it 3 days in a row, it was fine. Like you just get over it. And so whatever your brain is telling you, you absolutely have the opportunity to build momentum in whatever space you need to, whether that's visibility or whether it's sales. And it comes back to your consistency. So where can you be more consistent? And if it starts with your visibility, just start with whatever feels easiest. Is it jumping on stories every day? And that's, you know, for me, Monday to Friday. I don't often do it on Saturdays, my face to camera. I usually just take that as a break. Whereas whatever it is for you, your consistency, what can you do? If it's not Monday to Friday, is it Monday, Wednesday, Friday? Like, start, just start somewhere with building some consistency so you can start building that trust with your ideal client by showing up and being seen. If people do not see you, they do not know that they can work with you. Okay, lovely. I hope this has lit a fire in your belly, and I hope to see you being seen and being visible this week.
