In this 5‑minute "Momentum" episode, the host delivers a tough‑love pep talk aimed at entrepreneurs who have been in business for several years but are still operating with a year‑one mindset. The speaker outlines eight self‑sabotaging habits that keep founders stuck and provides concrete, actionable advice for each: 1. Discounting, over‑delivering, and doubting your worth – Review past client results, collect testimonials, and use case studies to internalise your value; stop under‑pricing and over‑servicing as a hidden discount. 2. Avoiding your numbers – Make financial data enjoyable and habit‑forming, perhaps with an Operations‑Business‑Manager (OBM) partner, to turn numbers into a decision‑making tool rather than a drain. 3. Constant pivoting – After the early years, stop frequent direction changes; commit to a single focus to protect reputation and audience trust. 4. Treating the business like a hobby – Upgrade cash‑flow discipline (set wages, reinvestment, marketing budgets), prioritize marketing as a core activity, and stop procrastinating on hiring. 5. Hiring avoidance – Recognise that delegating to a team is essential for scaling; the speaker promises a deeper dive on hiring in a future episode. 6. Surrounding yourself with lower‑ambition peers – Upgrade your network to ambitious, high‑performing individuals; osmosis will raise your own standards. 7. Investing with a year‑one mindset – Upgrade technology, systems, AI tools, platforms, and mentorship; strategic investment is required to break the plateau. 8. Overall mindset shift – Move from reactive, small‑pond thinking to proactive, leader‑level actions that align with where you want to be now. The episode’s tone is direct, urgent, and motivational, using profanity for emphasis and encouraging immediate implementation of the advice.
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Welcome to 5 Minutes of Momentum. These episodes are a short 5-minute burst of inspiration, motivation, and massive action. If you need that little kick up the butt to get things moving and to inspire you to take massive action, then every single Thursday I'll be sending you through a 5-minute episode to download, digest, and implement to finish your week off strong. Are you ready to get started? Let's go. Welcome back to 5 Minutes of Momentum. Today's episode is a little bit of a tough love episode, for those of you who recognize that you keep self-sabotaging or that you are still doing certain habits or behaviors, even though you're quite established in business. So let's talk about it. I wanted to title the episode, "You're not in year one anymore, so stop acting like it," as a little bit of a call to action, because if you have built an established business and you're a couple of years in, it's hard to know when you are actually acting as the beginner versus stepping in and being the leader. So I wanna share with you a couple of things that I would suggest you focus on when it comes to identifying whether you are just reacting rather than being proactive in your business, as well as when you're literally doing the things that you should have been doing so differently now that you are further along in business. So let's start with discounting, overdelivering, overservicing people, and doubting your worth. It is such like the biggest thing when it comes to expanding in your business. If you've been further along in your business and you've been generating certain results for your clients, you can no longer listen to that inner chatter that's causing you to doubt yourself and to charge less than what you are worth. One of the things you need to do is actually go back through and look at the results you've achieved for your clients. Go do the due diligence, go back and ask the questions, get the testimonials and the feedback, and do the case studies in order for you to believe in your value more. Because if you are going to step up and scale and go further in your business, you're going to have to stop discounting, undervaluing yourself, and over-delivering— because that's actually another form of discounting— and start owning your worth and start charging like it. You can no longer avoid your numbers, right? Honestly, this, this shows up in year 3, year 4, year 5, year 6. I still have people that come to me that are so much further along in business where they're like, I know I'm avoiding my numbers. And what, what you need to do is actually make it fun, make it enjoyable. Otherwise you will always avoid it. No one wants to look at our numbers if we make it mean something negative. No one wants to look at your data if it's all draining your life and, you know, requires so much energy. If you actually make it fun and get support with it as well, like if you're someone like me that I actually hate doing all the reporting, but what I do love doing is going through it with my OBM and looking at what worked, what didn't work, where we can learn from our data so we can make more more positive data-driven decisions. Okay, number 3, stop pivoting. How many times do you have to fucking pivot? Like, you can evolve and you can make your offer better, but if you are constantly pivoting in year 1, 2, and 3— like, I get it, year 1 and year 2, it's normal for you to pivot because you are still getting to know yourself, you're still getting to know the clients that you love working with, you're still getting to know the types of service offerings that you want to deliver. Like, I get it. But if you are in 3, 4, 5 years in business, you've got to stop pivoting because that's actually causing a lot more damage to your reputation, to your business, to your trust. Like, it's literally eroding trust with your audience if you keep pivoting and changing directions all the time. So no more pivoting. Gotta stop it. You've got to decide what you want to focus on and go all in with that. Okay, next one. You gotta stop treating your business like a hobby. I know as soon as I say this, you're gonna be like, "I don't!" But I want you to identify where you are actually treating it like a hobby. Right? So, there's certain little behaviors that I see people do that is still, I would define as treating your business like a hobby. It can be your cash flow, right? When you pull from the business, you pull money from the business instead of actually considering what is your wage, what are you setting aside for investments, what do you set aside for growth within the business, what are you setting aside for marketing, and actually making better financial decisions with your money, right? That's one key little behavior that often happens. Secondly, treating your marketing like a last thought, right? Like it's like one of those things I just don't have time for. That's absolutely keeping you stuck exactly where you are. You've got to start prioritizing your marketing and putting it first and foremost in order to support the growth of your business. Avoiding hiring is another one. Like, if you keep putting off hiring people because you are trying to do it all yourself, you feel like it's not worth the investment, you feel like it's cheaper if you just do it yourself, you are absolutely keeping yourself stuck exactly where you are. I know it feels uncomfortable hiring. I'm going to do a whole other episode on this. I know, I know, I know. But it is absolutely something that's going to support you because you cannot keep doing doing it all on your own. Okay, next one: you can't keep surrounding yourself with people that are playing at a lower level than you. Like, honestly, this is one of the things that I've had to have leveled up so many times within my business, and I know how hard it is to let people go or to spend less time with people who just don't have as big ambitions as you, and really prioritizing the rooms that will get you next to people that are absolutely going for it, because those people change you by osmosis. They absolutely change you to your core and motivate you, inspire you, and level you the fuck up. So if you keep surrounding yourself with people that are doing less than you or doing or aiming lower than you, so you'll always be the bigger fish in the, in the small pond and you will absolutely keep resenting the people around you. You've gotta start surrounding yourself with more ambitious people. Okay. Next one, investing like you're still in year one. What I mean by this is everything from the tech that you use, the systems that you've got, the, the team that you have or don't have, the mentors that you want to invest in, the support networks, like all the different things that you know are gonna level you up. It's scary when we go to make those investments. I know, I No, but you know you need it. And if you keep investing the way that you have always done, you will keep getting the same results. So I mean, like, investing in your marketing. Like, maybe it's Facebook ads. Maybe it's time to do that. Maybe it is actually thinking about scaling up and actually getting better support systems. So that could be everything from the tools that you use. It could be everything from the AI tools. It could be everything from your system, like Kajabi, your platform, like anything like that. I honestly think this keeps people stuck so many times because of the tech side of things, but it can absolutely level you up in ways that you never thought possible if you start committing living to those types of things and being like, I'm setting that high expectation for myself that I'm going to go all in and I'm going to create from where I want to be, not from where I am right now. So I hope this has been a great little, like, tough love episode to help you start seeing where you're playing small and where you are still acting as the business owner in year 1, year 2, or 3, and help you start to see where you can start acting like the business owner that you are right here, right now, and from where you want to be.
