Building an audience of buyers on Instagram

So there's our growth content, which is our viral content. There's our nurture content, which is the content that breaks down our beliefs, and then there's our sales content, which you're very good at. Right. And so you kind of have those three different things. Now we want to be growing with people that have the problem we solve. And so the important part here is that we have a link between our content and what we're doing and the problem that we solve. Now, it doesn't have to be a perfect or direct link, but it should be applicable. And I'll give you a couple examples, because I think examples are really helpful here. So I went very viral with these Instagram tutorials. People loved them. I gained hundreds of thousands of followers from single reels, had 6 million views now in them. I targeted them, though, towards business owners. Right. The tutorial was about how are you creating a creative confetti for, like, you launched something so really specific person. I'm targeting a business owner that has the problem of I don't know how to create a story that's aesthetically pleasing, that launches.