Christine Corcoran lays out how she'd launch a business from scratch in 2025: pick one problem and one solution, build trust through long-form content like podcasts, and sell through genuine connection instead of pressure. She stresses deep research into your ideal client and surrounding yourself with high-performing peers.
Chapters
If I was starting from scratch in 2025, here's what I do. Number one, I'd focus on one offer, one problem and one solution and create an incredible promise to show people the impact that I can have with them. More is not more and more is not better. I would get so bloody clear and I would go to market with that one offer again and again and again until I become so known for that solution and that problem that people know exactly who to refer to me and I become a known in my space much sooner. Two, I would build trust with long form content. So I would start whatever it is, a podcast, a YouTube channel, something that's going to help me get my expertise across and communicate it consistently to build trust and credibility. Next, I would show up and confidently share why you can trust me. So I would lead with my credibility markers, tell people my level of expertise and experience and really own that space. I would take up space and confidently share it again and again and again. So then people can build that trust and credibility with me. Or I would sell from connection rather than pressure or any type of content strategy when it comes to building relationships, all the people love to buy from people who really, really like. So the more that you build those relationships and connections, more that people can refer you and more that people are going to come back to you because they know what you can help them with. And five, I would get in the rooms of incredibly successful people immediately. You can only think as big as yourself or the people that you surround yourself with. So I would get in those rooms, I would learn from them, I would change by osmosis, by being in their proximity, I would put into place the strategies that they're teaching and I would go all in. I would invest in myself and I would back myself like the business deserves it. And I would go all in without ever thinking that I'm going to then just eventually go back to a job that would not even be an option. I would be all in and be backing myself with that belief. And lastly, I would focus so intensely on my ideal client to get to know them. I would do so much market research, I would get to know them intimately to find out. Well, not intimately, but I would get to know them so well that I would understand the problem that they really want to solve, the way that I can help them and create a solution that's going to be an absolute no brainer for them and making sure that I'm communicating with them on a consistent basis and staying connected with them because I know eventually they're going to work with me. Let me know what you'd do if you would start all over again in 2025.
