10X Everything

What if I told you that it's easier to make a lot of money in a short period of time than it is to make a little more over a long period of time? What if I told you it's easier to get in shape sooner rather than later? What if I told you that it's easier to do 10x than it is to do 2x because. And I'm gonna, not only am I gonna prove that to you, I've got the guy who wrote the book on it with us today on YouTube. Dr. Benjamin Hardy, co author of 10x is easier than 2x. One of the most brilliant people I've ever met. And I am glad to have him talking to you today about whatever concepts he's going to bring. I don't know if it's going to be 10x is easier than 2x be your future self. Now the gap in the gain slipstream. I don't know. The guy has so many mind blowing concepts that will help you like quantum leap your life that you might want to lean in and grab a pen and a piece of paper. Dr. Ben, glad to have you on today, sir. How are you?

I'm fantastic. I always love chilling with you, my man.

That's a two way street, brother. That's a two way street. We've had some pretty epic conversations. So you wrote the book 10x is easier than 2x. You and Dan Sullivan. But I like, I know that you were the researcher behind most of the principles, et cetera, et cetera. So talk to us about like I know when people hear 10x is easier than 2x. Cause a lot of people, 10x is one of those buzz phrases that a lot of people use just because it sounds good. But you don't do that. You are like literally showing people how to 10x their life in an easier way than it takes to 2x their lives. Talk to us about that.

All right, man. Do you care if I.

No.

How much time do you want to give me? Do you want to give me two minutes or do you want to give me 10 minutes?

Do your thing.

All right.

Let me show you guys. Let me tell you guys a quick story and I'm gonna make this super easy for you. I think I can share my screen, right?

Yep, I think so. Larry, can you share a screen?

I wanna, I wanna show you guys something because this is even simpler than you guys think.

Okay, check this out. We hope you can share your screen.

Because I think I got it. I think.

Okay, he thinks he's got it.

Tell me if you guys can see it.

If not, I'll just bag this screen.

Not yet.

Can you see my screen?

Oh, now I think we can see something.

Whenever you're ready. Can you.

Whenever you're ready, you can show.

All right, so I want to tell you guys. I want to tell you guys a story. Exactly what Myron was saying. So this is a guy named Matt. Matt is a business owner in South Carolina, in Charleston, South Carolina. All right. He owns a property management company. I did a 60 day challenge where I taught hundreds of entrepreneurs how to achieve goals that they thought were impossible. I'm going to teach you that model and me and Myron are going to talk about it because he lives this 24 7. But I just want you guys to understand it took him two years to grow the company to having 60 properties under management. What I mean by that is if Myron owns five houses, which I know he probably owns more, but if Myron owns five houses, Matt would manage those for him so that Myron doesn't have to think about them. So he joined the challenge. I did a 60 day challenge November 1st to January 1st, the last two months of the year. The purpose was to help Matt achieve a goal that he thought was impossible. So what he did was he set the goal to have 500 properties under management 60 days later. So that was almost a 10x in just two months. And you gotta remember, it took him two years to get to 60. So here's the main thing, and there's a few main things here. One, he went to his team and immediately said, guys, we're doing this. What do you guys think? This is one of the benefits of impossible goals. What the researchers say is that they completely shatter assumptions. They shatter all of your team's assumptions about what. What they think is possible. But also what goal would Matt have set if he hadn't set this one? What he would have said is probably what I'll call a linear goal. Maybe they would have gone for like 70 or 80 in those two months. Not, not to get 70 or 80, but to have 70 or 80, they would have just gone for a small goal. What would that have done for his team's mindset? Almost nothing. So what happened was obviously to get to 500 in that short of a time, they could not do it the same way they got to 60. How they got to 60 was adding people with one property at a time, maybe three or four. Obviously you can't do that to get here. Here's pretty much what happened. They ended with 322 months later. And how they did it was, is that they changed what they were looking for. And that's one of the key reasons why you go for 10x goals or impossible goals is because they start to move your attention away from what you're focused on and help you find better ways. And they started finding people with hundreds of properties. Now here's kind of the kicker. Here's where I want to kind of kick it, and then I'll just show you a picture. And then, Myron, you just push me in whatever directions you want to go. But check this out. Two months later. So in February, they lost what was their biggest client. They got one of like, I'll call it a big, fat, like a whale, you know, they got an awesome guy with 160 houses. They lost him because this guy just happened to have loyalty to his old buddy who managed the old property. So now they go backwards. But also to get to that 320, Matt added two awesome people to the team. And he. So he, he invested big in the goal. And so before that he had two. Now he had four. And now with losing this guy and having two new members of the team, he was in the red 20 grand a month. And so he went to his team and he basically said, guys, since we just lost this, this, this like half of our. Half of our business, and now I have two new amazing people on the team. We're now in the red 20 grand. I'm giving you an ultimatum. You have two choices. I will give you the best severance package you have ever seen, pay for the next two months, and you go and find a different job, or we must get to 500 in the next two months or else I'm closing this business.

And so none of the people left. This is part of what I'll call transformational leadership. Transformational leadership is giving your people goals that they think are impossible. If you have goals that are small, your people, first off, you won't have the right people, because the wrong people want to be on a team where they can just stay themselves. The right people want to go and achieve huge things. And so anyways, the team recommitted and literally less than a week later, they had 1500 under management. The the most timid of those four on his team, she went and found someone with a thousand properties. Huge, you know, very successful man. Had lunch with him and recruited him, and, you know, he joined, plus they got a few others. And so literally now they have 1500 properties under management. And I asked him what's your Q2 impossible goal? Because this was all back in March and now they're going for 5,000. But think about. They just got one at 1,000. Now they're looking for and creating that new capability.

Wow.

And so. And so let me just give one more quick thing. I'm gonna fl. Oh, well, here you go. Look, you can never change things by fighting the existing reality. To change something, you have to build a new model that makes the existing model obsolete. What I'm telling you guys is the new model is the 10x goal or the impossible goal. That's the only way that you can disrupt things. So let me just show you. Do you care if I just show one other quick thing and then, Myron, you. We go wherever you want.

You don't have to be in a hurry, doc.

All right, well, look at this.

I want.

So look at this. This is the framework of this book. It's frame, floor, and focus. And I want you guys to understand this first. Your framework is your thesis. This is your operating system.

Their thesis changed. Their thesis was, we're going to get to 500 in 60 days. We don't know how we're going to do it, but we're going to find a way to do it. But we know we can't do it by doing it how we did before. And then your floor becomes your system and your strategy. We know that their floor went through the roof. When I say floor, I mean when you go for impossible goals, the floor goes so high and much, much of what you're doing goes below that floor. So finding people with 1, 2, 3 properties went below the floor, and they had to start saying no to that. They couldn't keep doing what their old selves did. So they had to build a new system for getting people with hundreds of properties, but they couldn't go below that floor. And then ultimately, the focus is the actual execution. So here's one way of looking at it. Your frame is what you see, your floor is what you do. And your focus is the results you get. And a lot of people have a bad conversation about process or results. You hear people say all the time, focus on the process, but ignore the results.

Myron, here's a funny question for you. What actually is the process? What is your thoughts on what is the process?

Process for what?

Well, you. You know the conversation where people say, focus on the process but ignore the results? Okay, that. That's really the process is you figuring out how to get the results. That's all the process is, is you actually Adapt, adapting and figuring out the results. So again, frame is the way you see things and define what you see. I just want to show you one thing right here. I'm actually just gonna go here.

Okay.

There's a million options in the world.

And think about that company that I just showed you and everyone listening to this. This is your frame. Your frame determines what you see. And if you're going for small goals, there's a thousand ways to get there. This is what we Talked about in 10x is easier than 2x. If you make the goal impossible, and I'm telling you, it should feel impossible, you don't know how to get there. This is the floor. Almost nothing you were doing before can get you there. And you have to find and figure out those new ways. That was his team. Finding people with hundreds of properties or now thousands. But you will not find these if your attention is bottled up with this. Let me just share one or two quotes literally on the science of impossible goals. So in the psychological literature, they actually call it stretch goals, which is a terrible term. It's a weak term. But look, we define a stretch goal as an organizational goal with an objective probability of attainment that may be unknown, but is seemingly impossible given the current capabilities. So check this out. Stretch goals involve an extreme redefinition of what an organization is capable of being or achieving. Because they do, they capture, shift and refocus your attention onto those better pathways, according to Russo, where performance expectations are elevated way beyond the limits of past experience and where previously successful frameworks. Right, your frame and your thesis, where these are questioned, revised or discarded. Prior experience is often a poor guide to stretch goal achievement. And this shifts performers attention away from old routines.

Onto new and creative approaches. So I'm going to go ahead and stop there because I talk too much. Myron, what's your take?

Okay, first of all, where do we go from here? First of all, when you said where do we go from here? That's funny. When you said that when you have an impossible goal, it shifts your attention.

Like I don't even think. I think that slipped past people because.

There'S a principle where attention goes, intention follows. And so you're. One of the reasons people are doing 2x or like achieving 2x or incremental results is because their attention is on 2x processes, which means their intention is set on doing those things. So when you shift what you're focused on, when you change what you're focused on, it changes everything.

So it does.

It changes like it's. It Changes, like, everything. Frames create focus. That's why they exist. We put a frame around a picture so we can focus on what's in the picture. And so.

And what I. Yeah, go ahead.

Well, I just. I think. I think what you said about it, shifting your attention is brilliant. And. And then there are a million ways to grow incrementally, but to grow exponentially, to have that 10x goal or. Or even 100x goal or whatever, because it's the same. Because a 10x goal that gets 10x'd is a thousandx goal. Right. And so the thing that causes that is.

You don't do more of those million things. You only do those few things that are at the top that can achieve that, quote, impossible goal.

Yeah. So I'm gonna tell you something that I know you're gonna like, and I know your audience is gonna like. So, Elon Musk. So. So there's other quotes from the research that I could show you, but one of the things that they say is that impossible goals shatter your assumptions. They shatter your assumptions. They break your assumptions not only on what you can be and achieve, but on how to do things. And one of the things that Elon. So there's two things that happen. The first thing is, yes, they reallocate your attention to finding new and better pathways. But the second, second one is they literally shatter. They actually create. They call it an intentional identity crisis. Because you're setting yourself up to say, frick, I know I can't do this. And I know now that I'm way below the floor because I, you know, I'm so. It actually, it shatters everything you're doing in a good way, if you're flexible, and then it forces you to go find. That's the new attention. One of the things that Elon Musk says, which is really interesting, is this. He says that most people are optimizing things that should not exist.

Listen to this. Listen to this. Listen to this.

That's great.

No, and I'll tell you why. Listen. If you're going for a linear goal, if you're going for a 2x goal, a small goal, most of what you're doing and most of the system you're building is towards things that if you were going for an impossible goal, those things would now all go below the floor and you'd have to eliminate them. But because your goal is too small, you're investing all sorts of energy into things that should not exist and would not exist if you had just gone for the bigger goal that would Shatter the assumptions. And so let me give an example. I was coaching a guy who has these huge dreams, huge dreams. And he said, it's going to take me 20 years to do it, Dr. Hardy. And I said, okay, cool, I hope you realize. And I was telling him, I hope you realize time isn't a reality. Time is a tool. So if you're setting up a 20 year time frame that's just based on your perspective of time, what if we took that 20 year goal and we made it three? I said, what would you have to do if we did it in three years? We realized first off, most of the things he thought were required to achieve the goal, he'd have to let go of. He'd have to cut the fat on at least 80% of what he assumed was, was required to achieve the goal. And he'd have to then go and find those better ways. Let me give myself as an example. If, and I'm just using myself. My goal is to sell 10 million books, right? Plus, and so you and I have different goals. But if I give myself 10 years to do it, I could justify a lot of things in those 10 years. But if I give myself only three years to do it, a lot of the things that I was optimizing will have to be discarded. One example for me actually is a YouTube channel. The YouTube channel for me, if I had 10 years, I could justify keeping a YouTube channel. But if I only have three years to achieve my goal, which is very specific to me, which is 10 million books, I can no longer justify that. I can no longer optimize that thing which for my goal no longer should cease to, should no longer exist. And so it's all very specific to our own goals. But once you kick the goal to that 10x or that a hundred x level, so good. Most, most of what you're currently optimizing for, you got rid of.

You got to get rid of it. Wow.

Okay.

I'm telling you, I'm telling you.

Are you gonna send a cleanup crew? Are you gonna send a cleanup crew? Because you are blown our minds. And there's like, there's like brain particles all over the floor.

I see that, I see that there are 600 people live on there. I would argue, you know, given the 10x versus 2x framework, at least 80% of those 617 eyeballs or whatever, 80% of their lives. And I'm talking, you got to raise the floor so high. But 80% or more of your life is optimizing things that should not exist. And if you raise the goal, they would not exist.

Wow, that is so good on so many levels. Because when I think about my own life, I think about all of the things that on my journey that everybody else thought were normal. But I just eliminated.

I'm just.

No, no. I don't want to go to the game. I don't want to celebrate the holiday. I don't want to watch television. I don't want to watch movies. I don't want to listen to music. I want to do what I'm doing. I want to fix this part of my life at the expense of everything else. So when I get that done, then as Jim Rohn says, money isn't everything. But if you get your money problems solved fairly early, you can get to all your other problems in style.

Right?

Right.

I'm with you. I'm with you, brother. I'm with you.

So, so, so that's, that's so good, doc. So good. You just made my brain sweat a lot.

So here, here, let me give, can I give you one more example?

Please do.

So check this out. I was just barely in Cancun, currently in Vegas, hilariously. But.

I was just in Cancun last weekend doing a training on a bunch of small, small business owners. And listen to this. So one thing you got to realize, everyone in here is that from a psychological standpoint, the past and the future aren't realities, they're tools. And when you get better and better at framing, right, the idea of framing the past, then your present is liberated. A lot of people, they've got unresolved trauma and things like that. When you frame the past better, your present immediately gets better. Because the past, present and future psychologically are all co occurring. But this is why the future is also a tool. The future is a tool literally for disrupting your present and for redirecting it. And so when you have a small future, then what that means is you actually took the present and used that present to create the future. That's not the way to do it. You actually take your future and you use that to recreate your present.

And so that's why I said to the guy, look, 20 years is a bad tool. Like the future is just a tool for making better decisions in the present. Let's make it three. And that's going to really change your direction. Well, let me give a smaller example that may be really helpful. So there was, I'm going to give two really basic examples. One was a woman who, her business is doing a million dollars a year and her goal for 2024 is to get it up to 2 million. So she wants to 2x in 2024. And she just hired a phenomenal salesperson. And that salesperson's. The objective is that salesperson's gonna kick them above the 2 million. Well, I asked her, I said, is your, like I said, what is your new who? Right? Your new salesperson. What do they think of the two million dollar goal that you have? And this, this woman actually admitted, she said, you know, he was actually surprised because when he came in and he looked at the like the contract, he was surprised that for himself there was no, there was no compensation above 1.5 million. Like he was expecting that if he himself sold 2 million or more, he'd start getting really good compensation. But the Entrepreneur's goal was 2 million by itself. And so I said, your vision is too small for your who. Like that, that awesome rock star that you just hired is going to leave your team because your goal is too small. I said, what would happen if you changed your goal from 2 million to 4 million this year?

What would that new person on your team say? She's like, oh my gosh, he would be so excited. But listen, but, but, but listen to this. If she kept her goal 2 million, that who would be limited and probably leave. And he would be, he would not thinking back on attention, he would not go find the big opportunities. Like the story I told you at the beginning. Matt's people went and found opportunities they would have never found. That woman on his team would have never found the thousand person house. Like the thousand person. That would have never happened if the goal was to get to like 150.

Right.

And so she changed her goal, made it a lot bigger and then used that goal to stretch her who rather than limit her who which most entrepreneurs are limiting their who's. I'll give one more quick example. A different guy in that same room has a business and he did 2.2 million last year. His business did 2.2 million. And I said, what's your goal for this year? He said, I want to get to 3.5 million. He had two salespeople on his team. And again, every business is a little different. But I said, okay, so your goal this year is to get to 3.5 million. What's your goal for next year? He says, I want to get to five next year. I said, okay, remember, time is a tool. It's not a reality. So what would happen if you took your 2025 goal and you made it your 20, 24 goal. What would happen if you took that to your team and said, guys, we're not going to get to 20, we're not going to 5 million next year. We're actually going to 5 million this year. And I need you guys to figure out how to do it. Remember, go above the floor and find those better pathways. I said, what would happen to your team? He said this, one of the salespeople would be through the roof excited because he, he has big money goals himself and he really wants to stretch. He said our other one would probably quit. I said, why would your other one quit? He said, because that would be way too stressful for them. That level of growth would be way too stressful for them. I said, oh, wow, that's really good information. How funny is it that just by simply changing the goal you get that much information that you should probably let go that who now? But you would have just kicked that can down the road. So remember, the future is a tool for disrupting the present and then, and then helping your people achieve impossible goals.

Wow. Okay.

Most people are not transformational leaders though, Myron. Their goals are too small. And they're not helping their people stretch into impossible goals and finding those much better pathways.

So, so good, doc. So good. This is why I invited you to come and speak at Offer Mastery Live next week or week after next. Because the level of clarity that you bring to these concepts is game changing. It's game changing. I'm a relatively intelligent guy.

Dude, you are. You are on the max level for people I've met, my man. You're on the max level for people.

Every time I talk to you, I'm just like, dude, you just changed it for me. I love talking to you, brother.

That's a two way street. That's a two way street dot you make my brain sweat like it's at the gym. I'm telling you, it's great.

So.

When you're talking about time being a tool, it reminds me of your book Slipstream.

Can you share one or two of the most important concepts from the books to Slipstream with these folks so that they can understand?

And I know in a couple of your books you talked about, you don't use your, you don't use your past to define your present. You use your present to define your past. But you use your future to define your present. And so anyway, just let me show them.

I'll show them graphically and I'll explain.

That'll be perfect.

Yeah, I'll explain this. So it's really important that you all start to operate from, from what I'll call Einstein time rather than Newtonian time.

Okay, so what's the. Give me the definition of both so the people watching can know what you mean.

So you know Newton's time. Newton viewed time as absolute, and so he believed that time was the same for everyone in every situation. If your hands on a hot stove, that's the same as if you're in a flow state. Like, you know, like if your hands on a stove, that five seconds feels like five hours. Right. And that's really where Einstein started to think about time differently.

So this is the more Newtonian perspective. And the Newtonian perspective is what I'll call a sequential or a linear model of time. And what this means is that the past determines the present and the present determines the future. And it doesn't take a scientist to see what the leading domino is. The leading domino is the past. The past literally drives and determines the present and what it does. And actually a lot of psychologists and even neuroscientists who operate with this view of time, they believe that human beings have zero free will because there's no evidence of it from this perspective of time.

But these views have actually been shattered not only by Einstein, but even by modern positive psychology and neuroscience. I just want to everyone to know two big things here. When you let the past determine the present, the present is in the passenger seat. You don't have a lot of control, and you really can't do anything about the past. But also what happens with this view is that you use the present as the basis for the future you create. And so what that does is that your future looks really similar to your present, even 10 years away. Most people are letting the present determine the future. So this is the. This is. Sorry, this is. The more. This is the more accurate psychological model. So rather than letting the past determine the present, it's always the present that determines the meaning of the past. Always. It's always the present that determines what the past is and what it means. And this is where you start to turn the past into an asset rather than a liability. This is where you take the last few weeks as an example. It's kind of like gratitude. You really have to train yourself to see it. Because in the beginning, a lot of people don't know how to create gratitude. They don't realize that gratitude isn't found, it's created. So if I ask my children.

So good.

If you. Yeah, it's like if I ask my children what you Know at the end of the day, what are you grateful for? They don't know what they're grateful for. And so I've got to help them, like actually look at the day differently and reconstruct the memory. That's what memory is, is. It's a reconstruction. Alright, let's reconstruct the day, look at it and say, what did happen that you could be grateful for? And so that's actually a skill. But when you get really good at this, when you get really good at the past, you continuously frame it in such a way that no matter what happened, it's benefiting you in the present. And that's really how you want to do it. Remember, the past and the future are just tools for having a better present. And so if I, for example.

Framing the last few months as. And this is what happened actually recently I was training a leadership team and they're not trending towards their goal for the year. And so as a result, we were doing a training on their Q1 and looking at their Q1 progress and their leader was like, it was a horrible quarter. We didn't achieve what we're trying to achieve. We're not on track for our goals. And I was like, my man, this is not how you frame the past. I said, we need to really dissect what happened in Q1 because remember, we're operating towards the impossible goals. Let's actually look at what happened. And when we actually looked at what happened, his team had made such progress in Q1. If you compared what they were doing in Q1 to all of what they were doing in 2023, they were making big moves. Their results hadn't kicked in yet, but they had changed the game and they were letting go of so many things that were their former processes of last year. And I can tell you that we're already starting to see the results of what they were doing in Q1, but they weren't framing for that and so they were discounting it. And so part of the leader's objective is to continuously create evidence and show evidence from the past. Even in the last 24 hours, what's the evidence that we're making massive moves towards our future self. So in simple terms, and I'll just kind of quickly sum it up, the present determines the past, but it's also the future that determines the present. It's always the future that determines the present. And when you start going for impossible goals, Myron.

You bring the future to the present and that's when you can start to. And One of the big ideas from Einstein, obviously is that time is relative. This is why this is really important. What time relativity means is that the faster you go towards a desired destination, literally the slower time goes. Time speeds and slows up. And you know, that's why.

Time isn't absolute like Newtonian thought, like Newton thought, time is relative. So think about it this way. If you, Myron, could make a million dollars in 24 hours. And I know you can even do it in less than that, but someone else, it takes them 24 years. Your time is 365 actually. Wait, you do it in one day, they do it in one year, Your time is 365 times slower. What I mean by that is you can, you can make, you can travel the same distance in a day as someone can. It takes them a year. And so, and so that's when your time slows down and you can actually live longer. Whereas now their years and decades pass by and you just live. It's weird, but this is why, Let me give the example.

This is exactly what I talked about in my Bible study yesterday. Kind of, I mean, it's mind blowing like yesterday. Go ahead. I'm just.

Well, but this is why people, this is why you gotta let, you gotta raise the floor and you gotta let go of your old system. What I mean by the old system is your system, everyone's system right now is their floor. And their floor is what they consistently say yes and no to. And most people's floor is way lower than they think it is. Like they say yes on a daily basis to things you were listing before blowing hours on social media and stuff. And so people's floor is more based on their past than their future. When you start committing to the impossible goal, the floor goes so high that you gotta let go of all that stuff and all that stuff below the floor, what I'll call the 80%, that's the stuff that speeds up your time. The stuff in the 20% or the stuff up there, that's the stuff that slows time. And when I say slows time, what I really mean.

Think about that example of Matt that I gave earlier. He achieved 5x in 60 days, as they did in two years. So those 60 days were rapid progress. And so this is why you really need to take, you know, the guy I gave as an example of, he had a 20 year goal. And I said, dude, 20 years, I don't want you to lose 20 years on this goal. Let's find the better ways of doing it in Three or less. And then those three years are going to be a rocket ship. And that's really. That's. That's when you. Everyone in this room needs to find ways to get to their goal faster. And there are better ways, but it takes reallocating your attention and finding the better vehicles for getting there. That's what you teach them, Myron. And so you can't. You can't wait for 10 or 20 years to get to the millionaire status or 10 million you need. That's why you got. You got to figure out the ways to get there in two or three.

And what got you here won't get you there. The things that work for you. It's so interesting when you say this, because people think what got you here.

Is below the floor now, right?

Exactly. Exactly. Like people think I'm. People think. I'm just saying this when I say this. I have never had a job in my life that paid me more than $30,000 a year. Like, I don't want to have a day go by where we don't make $30,000.

Right.

But. But, but the things that I did to make 30,000 a year, here's what. Here's a. Here's proof that 10x is easier than 2x. All of the things that I did to make $30,000 a year or less, they were all hard compared to what I do now. What I do now is, like, not work compared to what I did now.

What you do right now is you talk to. Talk to me and have fun with the people in that room with you. Exactly, exactly. And travel around on your plane. Yeah.

Travel around on jets and write books and impact people's lives. But that doesn't. That's so much more. It's so much easier. I think the hard part for people, Doc, is not the 10x is not the hard part. Being willing to let go of that.

80% holding the new floor.

Yes. That's the part that people struggle with. They don't struggle with doing any of the stuff that's going to produce the result they desire. They struggle with letting go of who they were when they were doing what they were doing.

Yep. Yeah. Letting go of the old identity. Remember the quote, the system is designed to defend the system.

And the system is all the stuff below the floor. Even me, as an example. And it will happen to all of us, even me. Right now. I'm just talking about. Maybe I tell my assistant literally to send my schedule to me for two months in advance, like every two or three days, because There are things that are on my calendar for the next two months that I got to keep letting go of because.

People will want your time and energy, and you got to let that go. And I'm telling you, obviously, Myron, you're above the floor. You're one of my. You're always. Dude, you're one of the best people to talk to. I love talking to you. But the thing is, if you want to focus on those higher impact things, remember, focus is about generating the results that right now you feel are impossible. The only way for you to do that is for you to actually focus. And you got to stop allocating your energy on all the stuff that's trying to get you. And so that means relentlessly, I got to look at my calendar, even next week, and say there's stuff that I was committed to, I got to get rid of, because I really got to focus on this thing that I know can get me there. And the thing that people get afraid of, they think if they let these things go, first off, they're too afraid to disappoint other people. You know this, Myron, and so do I. The true person that they're disappointing is themselves. If I don't. If I don't cut out all the noise and actually focus on the thing that's going to get me to the. To the place I really want to go, I'm disappointing myself. And so you got to be willing to disappoint other people who really, they're only focused on themselves anyways. But also, when you start making decisions from the goal, remember, you take the goal, the future, and let that determine the present. And the floor is a lot higher. You got to realize that the basis of all of your decisions is fundamentally better. And so people think it's risky, but it's not. You know, one example, when I tell, like, business owners, you got to let go of your B players because they're now below the floor, and you got to only focus on your players that are going to help you achieve the impossible goal. And we start investing in new team players. You got to start investing in better people. They think that's risky. What I'm saying is it's not risky to hire an A player. It's risky not to. It's freaking risky to keep your B players. You know what I mean? That's going to screw you. In five or six months, you're pretty much going to be where you're at now. And so it's not risky to let go of the stuff below the Floor. It's risky to hold on to it. It's also not risky to make bigger investments and bigger bets that are going to get you to your new goals. But people think it's risky because.

They haven't played at that level yet, and so it doesn't seem. Sure.

It's not risky. That's just your monkey mind wanting security.

It's really not risky, man, because you're making decisions from a much better place.

Okay, so how long do I have to be on the floor before you stop punching me?

I feel like I'm in an MMA fight. I'm just down on the ground. I'm just, like, laying there. You just pounded me. Oh, this is great.

Here's what I have to say. Guys, guys, guys.

My man.

So, guys, I'm telling you, I'm telling you, I'm telling you.

When you hold the new floor, one of the ways I look at it is, is that the frame? Because you go, frame, floor, focus. Your frame is the identity, your identity of your future self. The floor is what I'll call your character, or what you could call your integrity. Your floor, because that's what you do is your integrity, right? If you keep going below the floor, then you. Then you're lying to yourself. And every. That's why I say you disappoint yourself every time you go against what you believe or know, that you want to be true in yourself, or even what you know inside is true about your future self. But you keep going below the floor, and you. You honestly are avoiding and trying to escape reality. And so you may distract yourself. It could be through an addiction, it could be through other things. But remember this. The frame is your. Your identity. The floor is your character and your integrity. And so when you start being honest about that new floor and being honest with other people, saying, guys, I just can't do that anymore. Can't go. And just whatever it is, you start disappointing people. But being honest, all progress starts by telling the truth. We're even teaching our son Caleb, because Our son is 16 years old from a lot of trauma. He lies to us all the time. We even just tell him, look, we know you're lying to us, but at least go in a journal and tell yourself the truth. Go and write down the truth to yourself. Literally. You know what I mean? Because at least, you know, the first step is honestly just acknowledging what you're doing. You know, if I. If I want to write my book, but I spend those three hours just scrolling social media and avoiding what I really want to be doing, at least I can tell it all. Progress starts by telling the truth. And so if you want to become your future self and start achieving impossible goals, you actually can do it. And Myron, I know you know this dead on. The hardest part is just actually being true to that, pulling the higher floor. But the amazing thing is, is is that you can start stripping things away. I, as an example, I let go of big part of my business, sold off my coaching business, let go of a lot of things. And I thought it was risky, but it wasn't. I thought my income was gonna get cut in half. My income's already like almost doubled from last year by just simply reallocating my attention on the new pathways. Right. I wouldn't have been able to do that had I kept those old security blank at 80%. But now that I let those things go, which was the first step of commitment, now my mind became right, reshifted my attention really strategizing and learning how to execute my now impossible goals. And it's amazing how fast your brain can start generating the results you want if you'll just free yourself from the old system.

Because we're wasting mental bandwidth on things that can't get us to where we'd like to be.

Also.

You'Re also, you miss what I'll call and you'll know this because of your spiritual background, you're missing the power of the spirit because you're again, the lack of integrity you keep going below. And so not only is your attention, yeah, bottled up on, we'll call 2x things versus the 10x huge upsides, but because you're holding onto these things out of fear, your deeper self is like, it's like a dim flame, right? Whereas when you let those things go and you really commit, not only are you focused on higher impact things and your mind can figure those things out, but your soul hits so much harder on those things because you're more committed that then it just becomes infinite. You're in the infinite game and so things can just pop so much harder.

So I'm thinking about all kinds of stuff here, so I'm going to give you an example that you're going to.

First off, Myron, I know that you achieve big goals. I want you to go for even bigger ones in 2024. And I know you can solve them on so many levels.

Oh, no doubt, no doubt. You already inspired me to so far in this conversation this morning.

So an interesting illustration of what you said about the present determining, defining the past, right? As opposed to having the past define the present. I think that's a sign of. It's a sign of maturity. And by maturity, I mean the ability to respond responsibly instead of reacting irresponsibly. Because those are the alternatives, right? Those are the opposite ends of the spectrum. So when somebody reacts, they're just basically doing a knee jerk reaction to whatever the thing is that happened. So they're doing whatever comes natural. But responsibility, the word responsibility means to respond with ability. And the only way to respond with ability is to allow your present to determine your past. For instance, when I was a kid, I had polio as an infant. So I walk with a brace and a limp and all that stuff. Well, I've got six brothers. I'm the second of seven sons. Right. All of my brothers can run, but I can't run. Right. All the kids that I went to school with, for the most part, they could all run. I couldn't run. So I was the odd man out. I hated the fact when I was a kid that I had polio and I had to walk with a brace and that I couldn't run and I couldn't play the sports of other people. I hated all of that stuff.

Right.

Because I was different. And you want to fit in when you're a kid, but that's part of being a child, right? You want to fit in. And then as an adult, I'm like, man, if God gave me an opportunity to do the whole thing over again without having polio, I wouldn't take the deal. Because now I can see clearly that the reason that God ordained in his sovereignty that I would have polio as an infant and my body would be slowed down and so my brain could speed up and I wouldn't spend a large part of my developing years focused on things that are nothing more than distractions as I become an adult. So it gave literally, because I couldn't do things other kids could do. It gave me the ability to focus on things nobody else, other people weren't focused on.

But you, in your maturity, are the ones that. You're the one who came to this framing.

Exactly, exactly.

You know, but so many other people could still be in the boat of blaming why their life is because of X, Y and Z. Doesn't matter what it is.

Exactly.

You're choosing and creating a frame that not only is empowering, it's also more truthful, but it is empowering. And it's propelling your presence, it's propelling your future.

Exactly. And I realize that all of the good things that I have in my life were based on the good things that I had in the past that felt like bad things. You know, I like to tell people, you can't tell good or bad looking through the windshield. You can only tell it looking through the rear view mirror. You don't have enough of the picture when you're looking through the windshield of life to tell whether I'm having a bad day. What do you mean you're having a bad day? You're having a difficult day. But difficult is not bad because everything that's good doesn't feel good and everything that feels good isn't good.

So, yeah, I couldn't agree more. I mean, think about it from a trauma perspective. And by the way, we all have crazy lives. You know, I have four teenage adoptive kids. A lot of people. Like, last weekend I had an alarm clock thrown at the back of my head. Not that our lives are not that crazy all the time, but sometimes we have our dark moments. You know, I had, like, I have a little bit of a bruise on my head because one of our kids was having a freak out moment. But one of the things that is important for them and for me is if you think about it from a trauma perspective, the only way that a person can eventually move forward is that they, in the present, reshape what that experience meant. And now they can do better things because of it. Otherwise, that past is draining. You have to do that. But even as, like, that's the only way you can begin moving forward is if you choose a frame where you say, you know what? You stop fighting the existing reality. Right, that quote. And you create a new model that makes the old one obsolete. Right? That's that idea that Buckminster Fuller said. You can't fight against the existing reality. You also can't do that trying to fight against the present to create the future. You always need a new future that makes the existing reality obsolete. But even how a leader frames the last month or the last week, it could be the same way. If the leader is still, you know, framing in such a way, it's like, why did this happen? Like, why are we where we are? Only by reframing the past in an empowering way can you then get the rocket to go. And so you always. You got. You can't. That's you taking responsibility and saying, okay, I see what it is. I see what's there. I'm gonna use this to be better, right? Better than bitter is the simple way of saying it. But that is a choice you have to make in the present. And you then have to shape and frame the past in such a way as a new model, that then, boom, now everything's. Now fundamentally new things are possible. Mm.

So good. And when you talk about. When you talk about having the future.

Frame the present. So you're asking, you're looking at the future outcome, the future, the result, the outcome, the payoff. And you're saying, who do I have to become now? Or who do I have to be in order to have that then? How can I become that now?

Yeah. Remember, the past and future are tools, and so you can't escape them. Even the past, the person who has the unresolved past, you don't think that's impacting them right now. Of course it is, because your past. And so you have to say that's that story or that version of your past is leading you to be the person you are today. Because the past, present, and future psychologically are all right now. So you frame it even. By the way, Covey said this. Covey said this. He said you could whack at the branches for years and decades of attitudes and behaviors.

But you won't get anywhere unless you focus on the root, which is what he calls your paradigm. When you change your paradigm, which I call your frame, immediately your attitudes and behaviors change. Working on attitudes and behaviors is freaking a fool's errand. You reframe, and now the new reality is possible. So when it comes to the future, and a lot of people say this is ruthless, and it is ruthless rather than present. And a lot of people let their present self or even their present system dictate their future. If you let the future dictate you in the present, it's a lot harder of a truth, because especially if you take the goal to impossible levels or what we'll call 10x levels, if you actually let the future dictate the present, you have to make massive changes in the present. What I'll call your floor has to go through the roof, and you got to start saying no to a lot of the old stuff. But that's when you really start to make the rapid change. That's when you really start to. It's amazing how fast things change when you start letting go of the old identity, start letting go of the old security blankets, and you then, you know, you recommit to the new goal, and then you start to execute on it. It's amazing how fast things can change. But I'll tell you what I have found is that.

Even many of my mentors and good friends, if they're honest with themselves.

They are really optimizing around their existing system because it's for them, they're really successful and they're really secure versus letting the future disrupt their existing system. And for them to resist demise around the new future. Even a lot of my good friends, they're more loyal to the present than to the future and they don't want. And they're in a place of comfort rather than letting the future dictate who they are in the present. And so it slows their growth and they've stopped being exponential. A lot of my good friends, which have been 10x shifted to 2x, you know, and they're, they're just kind of, they're, they're lying to themselves, which happens.

So good. So good. I'm so looking forward to you being at Offer Mastery. Live with us. It's going to be game changer.

One thing. I have to say one thing. Let me say one more thing. Victor Frankel. I gotta go Victor Frankl on you.

I'm not in.

I'm not in. I know you love. I know, but I know you. I know you love. Viktor Frankl. Viktor Frankl says this and this is where a lot of the research is in psychology. Human beings are phenomenally brilliant because of our ability to frame and reframe. We can reshape a meaning of something that was really painful and we can actually draw really extreme value and power from it. But also.

Most, you know, think about like a bird or a deer, right? Those things are not thinking about a thousand different possible futures for themselves like human beings can do. This is part of our superhuman intelligence, is what we call in psychology prospection or the ability to think of new prospects. And so.

The fact that we can think about infinite different types of futures and then we can actually use those futures to shape who we are and what we do in the present and redirect what we do in the present is a superhuman ability.

It is amazing.

And Viktor Frankl, it is. But also not only is it a superhuman inability, it is essential. So what Viktor Frankl talked about in man's search for meaning, he actually said that the prisoner, he's talking about the people in the concentration camps. The prisoner who lost faith in their future was doomed. And he basically, you know, he basically says that it is human beings as humans, we can't live without operating from the future. The moment you lose the future, your present actually loses meaning. And that's. And so it is essential. It is essential. It is essential for you to have a future that's stretching you, that's shaping you, that's redirecting you in the present, that's it's use. It's not just strategic, although it is very powerfully that it is honestly to the core what humans need in order to, you know, to actually have meaning in their lives.

So good. So good. So, Dr. Ben, I've got a question for you. Are you, are you, are you good enough on time for some folks in our audience to ask you questions? Are you in a hurry?

Because I think I can do like one or two. But you know, you, you know, you and I are gonna be together for two days, my man in Tampa.

We are, we are.

We'll be workshop, we'll be workshopping this stuff deep. But yeah, let's do one or two questions.

Okay. Okay, so we've got questions coming from our audience and getting the camera set up.

Let's do it.

All right, here we go. This is coming from Emerson. Emerson, go ahead and say your name.

Hey, my name is Emerson. Dr. Ben. Thank you so much, Myron. Thank you very much. I have a question.

In regards to. If 10x is like, how many 10x jumps can you make in your life? Like, is it something you can do every year and live your life always in an exponential growth state? Or do you more so step back and say, okay, I'm gonna make two or three 10x jumps in the next 20 years.

That is going to be to your own temperament, you know, that's going to be to your, you know, your desire, you know, of, of how much you want to shift your ceiling. You know, a lot of people, they'll get to a certain place, you know, you'll 10x a few times, and then at a certain point you say, this is my ceiling, right? And you just, you just say, this is good. Or you can say, this is my floor. What's the next big leap? Right? And so, but you do get better at it. You know, I think it's really important to realize that the 10xs don't look the same every 10x over time. You know, it's not about the first ones are a lot about, you know, they're harder in the beginning. They become more and more about leverage and about your mind and about thinking differently as you go. And so it's really up to you in deciding what you want to accomplish. It might even eventually shift you out of business where you're doing other things, right? And so I think it's really important to not look at them always, as you know, it's not me just continuing to do from 100 books to 1,000 to 10,000 to a million to 10 million to 100 million. Like it doesn't often it goes different and it shifts to a different qualitative nature where now you're doing something different and even more important and even more valuable than you were doing in the past. And so don't overly think about it in one way. But yeah, my answer is kind of up to you and how many lifetimes you want to live in your lifetime back to Einstein, you know.

And so at a certain point, like, I don't, for me, I'm always wanting a bigger future that's shaping the transformation in my present. Even if that transformation is just me investing more and more into my kids, what that means to me, me with seven kids. But yeah, I think, I think you got your own answer. You get to have as many 10 Xs as you. You get to have as many 10 X's as you choose. Some people, they're not going to have very many in their life. They're eventually going to get to that more what I'll call Newtonian perspective, where they're going to let the past dictate the present and they'll let their present shape their Future.

So. So, Dr. Ben, I'm good with your two people, but we actually have two more. If you can take them. If you can't, you can only take one more. That's fine.

Of course. Okay, let's do the two more.

Okay.

Dr. Ben, thank you so much, Myron. Thank you. My question is, I know you said.

Determining your actions, the thing you're saying yes to, the thing you're saying no to, based off of where you want to be in the future, how immediate would you say those decisions need to be made? Is there any level of planning of I want to be able to say no to these things, but based off of circumstances in the moment.

Is there like a level of waiting perhaps off of like resources or time, or do you believe that that disconnect needs to happen immediately?

I would say.

Some things, you be really honest, you know, you take it to your team, you take it to your family, and there are certain things that you let go of sooner than later. Right? I would say as soon as possible on certain things. Other things logistically you could probably get rid of sooner than you think. Right. I'll give an example. This is a funny one. So there was an entrepreneur I was training and he's had a business for 10 years. But he's really starting to work on a new business and his goal was to just keep the one business it was actually in a different country and he was going to just keep that business going and really start focusing on the second business. And I said, well, what would happen if you took your 10 year goal and you just made it a one year goal? He said, oh, I'd have to sell the business now. I was like, oh, so interesting. You were going to keep that business for 10 years. But now just by simply moving the timeline, now you got to get rid of that business. Just because he moved the timeline, he now knew that he couldn't justify keeping that thing. And also by getting rid of it, he could then use those resources in his new way. Right. And so I get that every situation's a little different.

So maybe you, the next 90 days or the next, you know, give yourself to the end of the year to organize certain things so that you can prep and get rid of them. But you're, but you're being honest about it. You're letting the, you know, you're letting the future organize your strategy and organizing your plans and even organizing the rest of your year so that it's, it's clear, it's obvious, it's not hidden, you know, it's. And so you know, every situation is going to be a little different. Some things are a little harder to let go of than others. Right, I get that. But if you're not being honest and actively working towards it, then it's not going to happen. And I'll just one more thing. Usually think about it with a bad employee, genuinely, usually the bias is holding onto something for too long out of fear. And when you just let it go, you quickly adapt to the better system much faster.

Thank you.

Doctor Hardy.

It is easier to focus on a pain than an aspirational future. It is much easier to try to hold on, to not lose $1,000, for example, and to go after $1,000. So the negative emotion of pain is stronger, in my opinion, than the aspirational future that, as you say, we haven't experienced. We don't know what does it take to create a powerful emotion strong enough.

For us to cut those losses? Like you said, to separate from those things that are familiar, to move towards this more aspirational 10x experience.

It's a beautiful, beautiful question. There's two ways that I look at it. One is kind of back to covey. It's a lot more painful to fight against the existing reality than to create a new frame. So one of the more important frames is to realize that when you let go of those old things, it's not a loss. It's actually a game. It's actually a gain. When you let go of the. Let go of the old situation or the old role, even though you had invested a lot of your old self into it, your former self invested a lot into it.

It's a phenomenal gain, because by letting it go, now, you're rocket shipping. It's actually like Newton's third law. It's holding you down. It's creating gravity. And so by letting it go, you just. And so part of the. Even with the marshmallow test, which is really famous and popular, the real trick of the marshmallow test was not willpower. It was reframing. They taught the kids to use their minds to reimagine the situation. They would pretend like the marshmallows were clouds, right? They were looking at the situation. And so the big thing is not fighting the existing reality. It's about creating a new model that makes the old one obsolete. I'll give an example. Yesterday, I did a favor for a friend.

A dear friend of mine, and I went and did a favor for him, and I honestly shared some of these ideas with his group. And I started to get a little bit annoyed about it, to be honest with you, because that group was not like you guys. You guys are.

No, genuinely, you guys are the kind of people who hear these things, and you're gonna go do really cool things with them. I knew I was in the wrong group yesterday, talking to the wrong people. And I was like, why the heck was. I was even talking to my assistant, Chelsea? And I was like. I was so stupid. Like, I was like. And I didn't perform well because I was in the wrong environment. And I was kind of like. But then I. Then I remembered.

The only person I was there for was my friend. I was there to make him look good. And for that, it was. It was absolutely a win because he did look and feel amazing, and that was the only thing. And then, therefore, there was nothing for me to be mad about. I was extremely happy because I did. What I wanted to do, was make my friend look amazing in front of his friends, and he mattered that much to me. And so now no longer. Was it painful. I was like, oh, duh, of course. That was the most. I'm really glad I did that because I love him so much. And so I just think a lot of it is your view there's one more thing, and that's this. And it's motivation. Motivation is categorized in two ways psychologically. One is push, where you're having to push yourself. The other one is pull. And pull is a lot more powerful. You always want to be pulled. And so pull happens when you really start to continuously, first off, clarify the vision, but then also when you're coming to reframing the past. As an example, if you were think about your team, if you were to show them in the last week that there is evidence, Remember, it's like gratitude. You have to create it. You show them evidence in the last week that big things are happening, that evidence starts to get them excited, where they want more of it. It starts to pull them towards getting more. And so you ultimately just want to get to the place where you're being pulled forward rather than having to push. And it becomes a lot easier when you let go of the old stuff, but also when you start framing the past, where you start seeing the progress. I guarantee you in your 2024, if you were to look at just 2024, your 2024, and compare it to who you were and what you were doing in 2023, you are doing so many things in 2024 that you weren't doing in 2023 that are towards your bigger future. And if you keep reminding yourself of that and looking at it and appreciating that, you start to get pulled. You really start to feel it. You really start to feel it.

Hey, y', all, let's give it up for Dr. Ben Hardy.

Wow. I am so next. Not next, but the week after next. On Wednesday and Thursday, the 22nd, 23rd of May, you will be speaking at Offer Mastery Live. It's going to be game changer. It's going to be next level. I can't wait. You just blew our minds, bro. You like you left.

We're going to be. We're going to be workshopping this on a deep level in such a fun way. I can't wait to be with you. That room is going to be fun, my man.

It is going to be so fun. It's going to be a blast. And by the way, for those of you on YouTube, if you don't have your ticket to Offer Mastery live, go to offermasterylive.com offermasterylive.com get your ticket now. Come see me, Dr. Ben Daniel Priestley. A bunch of our other students and clients are going to be speaking there. It's going to be a totally different kind of experience than anything you've experienced in your life, and it's going to help you. 10x easier than 2x. Dr. Ben, thank you again. And I'll text you later today about some deets about when you're going to arrive and if you're going to bring your family and all that. So we got you covered. Appreciate you, brother.

Talk to you soon. My man. Hey, it was really fun to be with you all. Have a beautiful day.

All right.

Have a great one, you guys.

So that was Dr. Ben Hardy, everybody. And what a great, great interview. And we'll look forward to seeing you on the next video. All right, thanks for coming.

Okay, so do you guys. I've got a few minutes for a few questions, then I got stuff I got to get done. Emerson, talk to me, brother.