Business Plan Masterclass From Concept To Reality

Myron Golden breaks down how a business plan works through three powers: equalizing, directing, and domination. He maps four business models and four market types, then walks through the operational moves that actually move revenue: lead generation, conversion, ascension, and retention.
Questions this video answers
$5,900
$6,600 (Cleveland event) and $8,800 (Baltimore event)
Approximately 4,000–6,000 new leads per month
From about $100,000 per week to $300,000–$500,000 per week (credit card orders)
$1,000, $2,000 and $3,000 tickets
Chapters
Today I'm going to talk to you about the power of business plan. I'm going to give you a business plan masterclass as I understand it. And I'm not the most successful business person in the world, but we're doing all right. So what is the power of business plan? I believe that the power of business plan is threefold. I'm going to tell you what those threefold methods. How much did he do? He said he did $40,000 in sales, and he only half did the business plan.
So my very next seminar was about a month later. It was in Birmingham, Alabama. I was speaking there. Guess who else was speaking there? Jerry, this guy who I bought lunch for, who taught me about the speaking business. And he told me that when he was talking to this young man that made $40,000, he said, I showed him some stuff to do with his order form, but he was scared to do it.
So I got to Birmingham, it was like 11 o' clock at night. I'd driven, like, for two days on, like, three hours of sleep in my car to get to this event.
And I called Jerry on the phone. I said, hey, Jerry, are you still up? He said, yeah. I said, can you look at my order forms to see if, like, it matches what you told this kid to do that spoke at this Amway meeting, right? And so I had already printed up 600 forms. And I went to him and I showed him the form. He said, I wouldn't do it that way, but, you know, if that's what you want to do. No, no, no, no. I want to do what you tell me to do. I don't have anything I want to do. He said, well, I wouldn't do it that way. I'd do it this way. And he showed me all these different things to do, and those details are not important for the purpose of this conversation about business plan. He told me what to do. I took all 600 order forms, threw them in the trash. I went to FedEx Kinko's that night. I didn't wait till the next day. And I got 600 new order forms printed, and I did them the way he told me to do them. Well, I wasn't speaking to 700 people. I spoke on the last day of this event.
For 45 minutes to 135 people.
So.
I don't know if this makes sense to you or not, but I'm like, I had just spent all the money I had to get to Birmingham, right, and then buy the tapes that I was going to be selling because it was cassette tapes back in those days. This is back in 2003, 2001. So I bought the tapes from this company in Jacksonville. So I lived in Pennsylvania. I drove from Pennsylvania to Jacksonville, drove from Jacksonville to Birmingham, picked up my tapes, drove from Jacksonville to Birmingham, got there that night. Jerry showed me the stuff. So I'm speaking on last day, 45 minutes, 135 people. I did what he said. Guess what I did $5,900 in sales in 45 minutes. And I thought, my goodness, I just found a new way of life. Why? Because I got a business plan from a businessman that was my great equalizer, and it became my equalizer. Two people at that event scheduled me to come teach the same stuff at their event. One two weeks later, one two weeks after that. So then two weeks after that, I went to Cleveland, Ohio, and I spoke at a friend of mine. Her name, A woman that I met at the conference. She wasn't a friend of mine then. She's a friend of mine now. But this woman named Khadijah, she had an organization, wanted me to come speak. There were about 90 people there. I spoke again. I did $6,600 in sales. I'm like, this is the thing. And then two weeks later, I went to this guy named Reggie in Baltimore, spoke at his event, made $8,800 in sales. And then people from those events booked me to come speak at their event. I'm like, this is crazy. This is like a way of life for people. I didn't know this thing existed. Why? Because I got an equalizer business plan from a businessman who knew what he was talking about. So a business plan can have the power to deceive. Don't let it deceive you into believing that the business plan is everything and that all business plans are equal. Right? The business plan wasn't the equalizer. The businessman who gave me the business plan was the equalizer y' all tracking. Okay, cool. So it has the power to direct. A business plan has the power to direct and show you what to pay attention to. Now, in my book, Boss Moves, I talk about four different business models. So your business plan is going to. In my opinion, it's going to have four. You got to pick a business model, right? And then you have to apply the four moves. So there's four models. There's four moves. What are the four models? There's what I call the wantrepreneur business model. What is that? That's LV times LP equals wantrepreneur lv what's that? Low volume times low profit equals wantrepreneur. You want to be a business owner, but you don't know how to. Why? Because you're selling low volume times low profit. And so you're selling this thing that makes you $15 and you make five sales a month, right? And you make $15 profit, so you make $75 a month. You want to be an entrepreneur, but you don't know how. You are a wantrepreneur. Most people in network marketing, multi level marketing are entrepreneurs. Not because network marketing and multi level marketing are not real businesses, but because most people who join network marketing companies, they join network marketing companies because they like the product. And so they go out and they talk about the product because that's the thing they care about. And you can't make money. You can't make a fortune in network marketing just selling the product. You have to sell the product because if you don't sell the product, it's not a business. But you make money in network marketing and direct sales by setting up distribution channels and recruiting other distributors to sell products alongside you. So I might make 10 sales a month, but I've got 10,000 people who also make 10 sales a month. So we do 100,000 sales a month. And those hundred thousand sales a month generate me my $10,000 a month. But if I don't create any points of distribution and I'm the only point of distribution in network marketing, I'm not going to make any money. Okay, I think what I just said made sense. So you are a wantrepreneur. There are people who sell stuff on Amazon or on Etsy. They're wantrepreneurs. They might make, they have these low profit products. They sell a handful of them a month. There are authors who are wantrepreneurs. They write a book. They sell five books a month. They're wantrepreneurs. LV times LP equals wantrepreneur. That's the wantrepreneur business model. My recommendation, you can do whatever you want. You're a full grown adult. You can do whatever you want. But my recommendation would be to stay as far away from wantrepreneur business model as you can. Okay, Myron, what business, what other business model are. There's the entrepreneur business model. What's that? That's. That's LV times hp. What's that? Low volume times high profit. Now you're an entrepreneur. Do you realize all you need is a high profit profit. You can sell that at low volumes and still make money. If you have a product that sells for $500, but it makes you $450 profit every time you sell it, if you sell 20 of those a month, that's $10,000 in revenue, $9,000 in profit. Well, the reality is, because we can distribute our products digitally. Now, when they're educational concepts and educational products, since we can distribute them digitally, the profit should be way more than $450. On a $500 course that you sell online, you create a course. I met this guy at a conference. He had a course. He was making over a million dollars a year. And what he did, he created a course that teaches people how to increase their vertical leap. Like, I'm going to teach you how to jump higher. Why? Because it's something he learned how to do. And he taught people who are less than 6ft tall how to dunk a basketball. And because the thing that he taught worked and actually did what he said it was gonna do. Like people would buy his e books and his courses to teach people how to jump higher. I met a guy when I first got started in this business. Like he created. He wrote ebooks that were playbooks for PlayStation Madden football.
His first year, I think he made about. I think he said 30,000. Then the next year he made 80,000. When I met him, he was making $180,000 a year selling PlayStation Madden football playbooks. I've never played PlayStation Madden football in my life, so I can't even imagine how that could work. But apparently there are enough people who want to learn how to win at PlayStation Madden football that this guy could make $180,000 a year selling ebooks to teach people he was a real entrepreneur. Why? Because HP times LV or LV times HP is a real entrepreneur. You don't have to sell a lot of them like it's low volume. 20 sales is not a lot of volume. I mean, we make more than 20 sales a day of our different products. So 20 sales is not a lot of product, not a lot of volume. But low. Low volume times high profit equals entrepreneur. So the next business model, or. Yeah, the next business model is what I call.
The. The Waltrepreneur business model. Say walterprinter. Yep. It's named after Sam Walton. High volume HV times lp. High volume times low profit equals Walterpreneur. This is. I could have called it the Bezospreneur business model, Right? Jeff Bezos, same thing. But Sam Walton, he's the guy who created the concept. He said in his biography, I never want to make more than 30% markup on my customers. He said, if I get a good deal from my vendors, I'm going to pass that deal onto my clients. Which means, he said, if I buy something for a dollar, I'll never sell it for more than $1.30. If I buy something for $10, I'll never sell it for more than 13. If I buy something for $100, I'll never sell it for More than 130. This is why I call it the Walterpreneur business model. He made his money on volume. Well, don't make the mistake of thinking the Walterpreneur business model is not a good business model. Sam Walton, when he died, he was the richest man in the world. How rich was he when he died? He divided his wealth between his wife and his five children. Bill Gates became the wealthiest person in the world. His wife and five children became the second, third, fourth, fifth, sixth, and seventh wealthiest people in the world. With his wealth divided. That's how much richer he was than Bill Gates with his Walterpreneur business model. Some could argue it's the best, maybe the best business model in the history of the world.
But it's not for every personality type. So the Walterpreneur business model does not match my personality type, because I said, oh, people are making a lot of money selling stuff on Amazon. So guess what I did? I went out and bought a bunch of inventory. I shipped it to Amazon, and it gave me a headache, right? Just managing the inventory gave me a headache. So, like, for me, the Walterpreneur business model is not my business model. Is it a great business model? It's a great business model, but it's not the business model that I desire to build my business on, even though I do have. I've got my Amazon storefront. Like, if you want to know all of Myron Golden's favorite books, you can go to myrongoldenamz.com, get all of my favorite books. You can find out all of the equipment we use here in our studio, and you can buy that stuff. In my Walterpreneur business that I have my Amazon storefront, it makes me about $2,000 a month. It'll pay for my golf, Right? So it's not what I'm using to support my family and leave a legacy, but it don't hurt my feelings. None of does that make sense. So I've got a tenet of that in my business, but it's not my main business model. My favorite business model for me is what I call the wealth tripreneur business model. HB times HP high volume times high profit. That's my favorite business model. When you have a program that sells for 10 or 20 or 30 or 40 or 50 or $100,000, $350,000 or a million dollars, like that's the wealth triple business model. Like we have coaching programs. We've got a coaching program that's $27,000. It has a little under 200 people in it and it's $27,000 for the first year. It's $12,000 a year after that, right? So we've got another coaching program that's $55,000 a year. We've got a little over 100 people in that, right? We've got another coaching program that's $350,000 a year. We have nine people in that currently. So you add all this stuff up over time, it becomes a relatively significant amount of money. We have a million dollar a year coaching program currently we have three people in that. We add all that stuff up. What happens over time is it turns into something significant. So in your business plan, if your business plan is based on the wantrepreneur business model, it doesn't matter how good your business plan is because you picked the wrong business model in your business plan. So when you're picking a business model, I mean making a business plan, make sure you pick the right business model to match your outcome, desires and it matches your personality. I don't like minutia. So that's why the Walterpreneur is not my favorite business plan. In fact, like even with my Amazon storefront like I set it up, I had some friends of mine who like, they're Amazon influencers and they showed me how to do this thing and I'm like, I'm recommending people to Amazon all the time anyway. So I don't even update my Amazon storefront. Somebody on my team does that. I don't even know if I know how remember how to update it, right? So, but it's part of it. So you want to have the right business model. You want to pick the right business market, right? If so, like your business plan is going to tell you what to pay attention to. You want to have the right business market. What do I mean when I say the right business market? There are several business markets. There is the commodity business market. What is the commodity market? That's when you're selling something that the only value it has is utilitarian. In other words, it only does what it does and it can't do anything else. So there, there's no increased perceived value capabilities in this product. Like a box of nails can only hold boards together. That's all it can do. Like if Your nails are $5 a box and mine are $4.95, I can't gold plate my nails and make people want to buy my gold plated nails and then start selling them for $300 a box. Nobody's going to want to buy them, right? So the commodity business market is a market that the things in which the things that you are selling only have a utilitarian value.
The reason I don't like commodity markets is because.
Your competition sets your price and the customer doesn't have a conversation with you about buying until they're ready to buy. So those are reasons why I don't like selling commodities. Because if I have a hardware store, and then right down the block from me, Danny has a hardware store, and I'm selling my nails for $5 a box. And Danny walks past my store and he sees, looks in the window and sees, oh, he's selling his nails for $5. I'm gonna sell mine for $4.95. And I walk past Danny's store the next day and he sees this. I see he's selling his for 495. And, and then I start selling mine for 490. And then he sees mine at 490, he makes his 485. And then now what's happening is his price is determining my price. My price is determining his price. And so he and I are in a race to the bottom, at which that's a race both of us lose. Does that make sense? And so what we have to do is.
We have to like, avoid as much as we possibly can commodity markets. And then we want to sell. The other business market is a mass market. And in the mass market, I don't like those, like cars. Selling cars, like building houses. I don't want to build houses. Why? You can mark it up 15%, right? The cost of goods determines your price. I mean, there are some exceptions to that, but for the most part, the cost of goods, like a car costs so much to make a car. You can mark it up. And there are some exceptions to this, but we're going to talk about those exceptions in the next business model. And so I don't want to be in a business where the cost of goods determines my price. Like, see A lot of people who are authors.
Publishing companies, they sell books as a mass market product. I don't sell books as a mass market product. I don't let how much it costs me to print a book determine how much I sell a book for, because I'm not selling the paper, I'm selling the ideas. Right? So the other thing I don't like about it is the people have their conversations about the price away from you. So let's say you get ready to buy a house. What do you do? You go on Zillow and see how much houses in that neighborhood are selling for. And so now I'm selling my house, and you want to come tell me how much you're willing to pay for it. Right. So now your customer is determining the price based on the cost of goods and what Zillow tells them that house is worth.
Not in my world. I don't want to be in that. You want to buy a car, you go on Kelley Blue Book. Kelley Blue Book tells you what that car is worth. Like, I've got my Rolls Royce, for instance. Now, I believe that because I am an influencer, relatively noteworthy figure, if I'm going to sell my Rolls Royce, I'm going to not just sell it as a Rolls Royce, I'm going to sell it as Myron Golden's first Rolls Royce.
There will never be another Myron Golden's first Rolls Royce. So the fact that it's my first Rolls Royce makes it more valuable than another Rolls Royce of the same year. Right? Because it has my Myron golden customization. It has my customized pillows, it has my customized floor mats. So when I get ready to sell that Rolls Royce, I'll be able to sell it for more than another Rolls Royce. Because when you're buying, and I know I'm not a celebrity, I get it. I'm not saying that because I think I'm a celebrity. I'm saying what I'm saying now because people think I'm a celebrity. I don't think I'm a celebrity. I'm just a regular dude doing a thing. Right? But it has celebrity appeal because people know who I am. And so therefore, I can sell my first Rolls Royce for more than the average person could sell the same Rolls Royce in the same year. Why? Because I understand how marketing works, and I understand how psychology works. And otherwise, I'll just keep it and give it to my granddaughter, and she can own Myron Golden's first Rolls Royce, and then she can sell it for millions of dollars after I'M gone. And I'm okay with that, too. Okay, so.
What'S my favorite business model? My favorite business model is the PVO business model. I mean, business market. The PVO business market. What's that? Premium value offer markets. Oh, my goodness. The premium value offer markets.
The price is determined by the payoff.
And the perceived value of the offer. That's why I like premium value market offers. So most of the things that I focus on selling are in the premium value market offer. They're premium value markets. Like this book.
I think this hard bound cover of Boss moves sells for $40, if we even sell it at all. I think we just use it. We only sell it at events, but if we sell it, sells for $40, plus $9.99 shipping and handling. The paperback version of Boss Mo, Boss Moves sells for. It's a paperback book. It sells for $30. This sells for $30, plus 9.99 Chevy and Hamley. You say, I'm not paying that much for the book. Great. Then you don't get to learn the stuff, and you get to keep your money, and I get to keep my book and everybody's happy, right? No. I had a guy who was in one of my challenges, and he gave the testimony. He came to the make more offers challenge. He gave a testimony. He's like, man, when I found Myron's book.
In his book funnel, bossmovesbooks.com, bossmovesbook.com he said, and I saw it was 40, $30 plus $10 shipping hand. He said, man, I was so ticked, he said. I was absolutely furious, he said. Then he said, well, it's basically two hours of me coaching people at a roundtable. And when I was coaching these people at this round table for two hours, if you hired me to coach you for two hours, I get paid $40,000 an hour for coaching. That would have been $80,000. So instead of you paying me $80,000, you can pay 40, $40, which includes the shipping for this paperback book. And you can learn the exact same thing. I would teach you if you hired me for two hours to teach you. Well, why would you take $80,000 worth of coaching and put it in a book? Because that way I don't have to spend two hours talking to you. I can spend that two hours on the golf course. You can still learn the stuff and everybody wins. Okay? Right. I'm hyper. Intentional. So premium value, premium value offer markets. Premium value markets are my favorite markets to sell stuff in, which gives me the ability to Help my clients make more money, and they pay me based on the payoff that they're going to get. So, all right, so it has the power. Direct. To direct what? To direct what business model to participate in, what business markets to pay attention to and what business moves. So I can evaluate anybody's business and see where they're messing up. They either messed up in the market or the model, or they messed up in one of the four moves. This is what, this is like. I'm a business consultant. These are the things that I consult businesses on. And we've helped our clients collectively make hundreds of millions of dollars. Okay, so what, what, what are the four moves? Lead generation, lead conversion, customer ascension, customer retention. What does that mean? Lead generation. What does that mean? That means one of the reasons your business is struggling is you don't have enough people to talk to. So you keep going back to your cousin who can't stand to see you coming. Because every time you talk to them, you want to talk to them about your network marketing product, you want to talk to them about your real estate, you want to talk to them about your insurance, and they're like, oh, no, here he comes again. He's going to try to sell me a house. Oh, here he comes again. He's going to try to sell me some insurance. Oh, here he comes again. You're going to try to sell me some vitamins. Right, and why? Because you don't have any leads, so you have to talk to the people you know over and over again because you're not generating any leads. We generate thousands, probably 4 to 6,000 leads a month. We get 4 to 6,000 new leads a month of people who want to know more about the stuff we sell. Well, if we only sell 10% of them, that's 400 sales a month. That's pretty stinking amazing, right? So generate leads. That's lead generation. Then lead conversion. What does the word convert mean? The word convert means to change. So what's lead conversion? Lead conversion is you're converting the lead from a lead to a customer, from a lead to a client. Okay, so how do we convert a lead from a lead to a client? We sell them something. So now they're no longer a lead, they're a customer. Right. When you have enough leads now all you gotta do is get better at selling. And now you have customers. Right. And so the lead conversion offer, Right, you want to have lead conversion. So if you have plenty of leads but you're not making any money, then you need to get better at selling. So having a business plan tells you what to focus on. It directs you. Okay, so you're making sales, you're making 100 sales a month, but you're only making $15,000 a month in revenue. Okay, well now we need the next move, which is customer ascension. So you're generating 100 leads a month. You're converting 10% of those leads. Your offer price is.
$1,000. You're making 10 sales a month because 10% of 100 is 1,000. So you're making $10,000 a month, and you want to get to 100,000amonth. Well, now you need to add a premium value offer.
See, your clients are buying from you, but they're not buying only from you. And if you don't have the next thing for them, the next solution, that solves their next problem. You've already solved their first problem. But their first problem is to create new problems. If you don't create a new solution to their new problems they've created, they're going to have to go buy that new solution from somebody else. If you don't create a premium value offer for your customers, for your clients, you are forcing them to spend most of their money with someone other than you. This is why Mercedes created the Maybach. Why? Because they got tired of sending their best customers to Rolls Royce and Bentley because they didn't have a half a million dollar car to sell them. Hopefully what I'm saying is making sense to you. Okay, so a premium value. So now you've got, you've got your customer ascension. You added a premium value offer. Let's say that offer is $10,000. You're converting 10 sales a month on your thousand dollar offer. Let's say 10% of those 10 people will buy your premium value offer. So one person's gonna buy your premium value offer. So now you're not making $10,000 a month anymore. You're making $20,000 a month. How cool is that? I think it's pretty stinking amazing, right? So then what do you do? You add the last one, which is customer retention. The best customer retention models I've seen is through continuity. What's continuity? It's where you get, you sell people something once, but they pay for it from now on. What do I mean by that? Well, Netflix is a customer retention offer.
Your Apple Music is a customer retention offer. When you buy a membership site or newsletter or software as a service, or if you're on Zoom and you have a Zoom account, that is a customer retention offer. So what you do is you set them up on an automatic payment to pay you every month or pay you every week. And those payments come out automatically without you having to go out and make the sale again. So when your business plan includes the four moves, it has the ability to direct you. Okay. A business plan shows you where your profit leaks are. Is your profit leaking because you're not generating enough leads? Is your profit leaking because you're not generating enough sales? Or is your profit leaking because you don't have a because you don't have a premium value offer? Or is your profit leaking because you don't have a continuity program? And your business plan shows you where your profit potential is? So I'm going to give you a perfect example of this. Our business is doing really, really, really, really well. We had a live event in May. Well, March, April, May, March, April, and May. Our daily sales numbers went through the roof. We went from an average of 100,000 a week in revenue with credit card orders to.
3 to 500,000 a week with credit card orders. Why? Because we were selling tickets to our live event. $1,000 ticket, a $2,000 ticket, and a $3,000 ticket. And because we had offers at lower price points than our 27,000, $55,350,000. People who desired to buy from us but didn't have the ability, wherewithal or belief that they could buy from us at the higher levels. They're like, oh, he's got a $3,000 ticket. I'll take that. Oh, he's got a $2,000 ticket. I'll take THAT. Oh, he's got $1,000. I'll take THAT. So people, people learned how to get in where they could fit in, right? But having created those offers and the sales going up like that showed me where our profit leaks are. Oh, people have to wait right now until they have $27,000 or $55,000 or $350,000 or a million dollars to do business with us, unless they just want to buy a book or a ticket to the challenge. So we have to create some thousand dollar offers and $2,000 offers and $3,000 offers because that's where our profit is leaking. Does that make sense? Are y' all tracking? Okay, so.
The last thing I want to share is this. The business plan will give you the power to dominate. If you will do all those things I just shared with y'. All. This will give you the power to dominate your market. It will totally eliminate your competition. So a great business plan executed By a great business person gives you the ability to control the market. So I don't have any competition. What do I mean when I say I don't have any competition? I don't mean I'm so good. I don't have any competition because I'm so great.
It's not what I mean. I mean, there are very few business owners who know why they price their offers at the price they price them at. And.
There are very few business owners who are willing to stand on that whether they make sales or not. Like, I'm not trying to get anybody to buy anything at all. Like, I have offers. If you want to buy it, buy it. If you don't want to buy it, don't buy it. I'm never going to do a high pressure sales pitch. I'm never going to talk somebody into buying from me. If it doesn't make sense to you, please don't buy it. Right. It's. I just set it up in such a way that a smart person knows whether it's for them or not. And some people are smart and say yes, and some people are smart and say no. Either way, I celebrate you. I celebrate your genius. Right. And so I don't have any competition because most people don't sell like that. Most people who sell things, whatever those things are, they want every person they talk to to buy from them. So I have no competition. Well, I'm 63 years of age. I've been a business owner. I've been in business in some way, shape or form since I was 25. Actually more like since I was 22. But like a legit, like, business. 25 years old, 39 years or 38 years or whatever. Whatever. That is a long time I've been in business. So there are very few business owners I know who've been doing the same thing for as long as I have. Cool. I have no competition. I have no competition because I'm not looking at other business owners who sell something that's so, quote, similar.
And.
They say, I'm gonna sell mine for the same price they're selling theirs for because they have more followers than me. I don't care. None of that matters to me. None of that matters to me. It doesn't matter at all. Okay. So it gives you the ability to control the market, gives you a great business plan.
We get to control our profits. If I sold my books, if I sold this book in a bookstore, it would probably never sell. It certainly wouldn't sell in the numbers it sells at now. Why because it would be competing with 50,000 other titles. What? Guess what? This book sells in a vacuum. What does that mean? The only book for sale on the Boss Moves Book website is the Boss Moves book. They don't have to think about any other title. Well, should I buy this book or this book? There's only one book for sale. This book right here. Trashman to the cashman@trashman.com. the only book for sale on this website is this book. It's selling in a vacuum. I have no competition.
So it eliminates competition. My premium value offers eliminate competition because I cure shiny object syndrome in my customers. Why I charge them so much, they don't. And I know some of you are not going to like this. You're going to think I'm really pompous when I say this, but I'm just telling you, I charge them so much money, they don't have enough money left over for shiny objects. They have to focus on the things I'm teaching them. I take them off the market for other people who want to sell them something that doesn't work as well.
You're welcome. Okay. In a great business plan.
Now, how do you become a better business person? I'm going to end with this. You become a better business person by becoming more aware, Increasing your awareness of how business works by following principles like the ones I just shared with you. Okay, Number two. When you become more aware, now you have something to become more intentional about. Become more intentional. Most people struggle in life because they focus on distraction and ignore intention. If you want to become successful, and by successful, I mean discover the purpose for which you were created. Develop yourself for that purpose. Deploy yourself in that purpose. I promise you, if you will do that, it will be profitable.
Okay?
So become more hyper intentional about the things you pay attention to. Become more hyper intentional about the things you learn.
So become more aware. Become more intentional. Become a better decision maker and make more decisions. And let your yea be yay. And your nay be nay. So many people are so wishy washy. Well, I don't know. I gotta be thinking over and I don't get to talk to my wife and my husband and my dog catcher and the mailman and the milkman and my next door neighbor who's just as broke as I am. Like, become a decision maker. Just say no or just say yes. Or as I like to say, tell me yes or tell me no, but tell me now. I gotta go right. Become a better decision maker and then become more disciplined. When you make a decision stick with that decision, even if it's not the right decision. Make the decision right.
I hope this helps you, but that is the power of a business plan, according to Myron Golden. I hope this video blesses you in ways that impact your life and your family's life. And in the meantime, in between time, we'll look forward to seeing you on the next video. Bye for now.
All right, my peoples.
More from Clegg

AI Won't Tell You the Full Truth | Arthur Brooks + Simon Sinek | A Bit of Optimism Podcast

How To Make the Best Decision | Arthur Brooks and Simon Sinek | A Bit of Optimism








