Celebrate the ones who DO, not the ones who WIN

The way that Phil Knight used to talk about Nike. I don't know if you've ever heard the story. He was speaking at a large conference, and he stood up and he said to the audience, if any of you have ever run for exercise, can you please stand up? Most of the room stood up. He said, if you run at least once a week, please keep standing at the rail. Sit down. Most room sits down. He says, if you run twice a week, please keep standing. He says, if you run three times a week, rain or shine, regardless of the weather or the temperature, please keep standing. There's now a smattering of people in the room and. And he looks out at them and he says, the next time you're out there, before the sun is up, it's dark, it's cold and it's wet, and you're running by yourself, we're the ones standing under the lamp post cheering you on. That's how he described Nike. And in an instant, you understand what just do it means. It has nothing to do with winning. It has everything to do with trying. It has everything with doing. And his story, his ability, his narrative, captured that so exquisitely. And when Nike's at their best, they celebrate the ones who do, not the ones who win.