Company Culture = Values + Behavior

My favorite definition of culture is culture equals values plus behavior. So values, number one, need to be written as verbs. It's not integrity, it's do the right thing. It's not innovation, it's find a new way to solve a problem. It's not honesty, it's tell the truth, which are behaviors. And we can incentivize and reward to those behaviors. And the people who are best at embodying those values, those are the ones that we should promote into leadership positions because those are the ones that set the example of how we work here. But those things are not things you can do. Those are the result of things. You can't walk into someone's office and say, "Lin, a little more innovation from you today, please." Like, what are you supposed to do? And so it's not a value. A value is a behavior. And the better we understand our values and the better we incentivize to behavior, the stronger your culture. And the stronger your culture, the more innovation you get, the more integrity you get, the more productivity you get, the more engagement you get.