Discovering our WHY

So here's a question I get quite a lot. How do I find my why? Well, there are many ways to find it. I even wrote a book called Find you'd why? To help people find it. But here's a really fun little exercise that anyone can do called the Friends exercise. Don't do this with a spouse. Don't do this with a family member. Those relationships are too close. Do it with a best friend. And ask them the simple question, why are we friends? And they're going to start by describing you. I don't know. They're going to say, you're always there for me. I can trust you. And you have to play devil's advocate. Good. You say that's just the definition of a friend. What specifically is it about me that I know you'd be there for me no matter what. And eventually they'll start describing themselves and I got goosebumps. In fact, I'm getting them right now because what they're doing is articulating the value you have in their lives. And you will have an emotional response. You'll either get goosebumps or you're well up. And this is when you know you're in the wheelhouse. You're in the ballpark for what your why is.