A short YouTube monologue by Clegg introducing the concept "easy button selling": structure presentations to answer three buyer questions—Is it easy? Does it work? Can I do it?—to increase sales. The speaker also advises targeting more affluent clients because they buy based on perceived value, making selling easier.
Chapters
Hey there. You're about to discover easy button selling. What's easy button selling? That was easy. Like easy button selling? I've got a mentor, Joel Bauer. Joel said, when you're selling somebody, they want to know three things. Number one, is it easy? Number two, does it work? Number three, can I do it? When you can answer those three questions in a presentation, you make it easier for people to say yes. So easy button selling is when you're presenting to somebody, show them that they can. It's easy, they can do it and it works. If you do that, you'll make more sales. Don't just do easy button selling from that perspective. Also do it from this perspective. You want to sell to people who, when they decide to buy, it's easy for them to pay. All of you will be better off selling to more affluent clients. Find a higher caliber of person to sell to. Selling is always easier because people who are poor buy things because they're cheap. People who are rich buy things because they're expensive. And that's why easy button selling works.
