Excellence with Silicon Valley Legend Jackie Reses | A Bit of Optimism

How do you reward and incentivize a willingness to be uncomfortable?

I like to hire for intelligence and grit and skill I think leads you down a wrong path when your job is to invent new things, because there's no historic skill that you can often hire for that yields new inventions. Like if you're going to create something new, you can't do it with people who know how to do something and have done it for 30 years. You have to do it with someone who can look in first principles and deconstruct a problem, and with intense level of curiosity, figure out how to do it better in a way that no one else has ever thought about, because they don't even know that they're not following the rules or following the prescriptive way that it's been done before. The more you push into uncomfortable, the more creative you can be.