This YouTube video ("Expect Greatness!" by Clegg) delivers motivational coaching about setting audacious business goals and the importance of communicating confidently. The speaker urges listeners to state big targets (six/seven/eight-figure revenues, writing a bestseller) as facts rather than hedged hopes, arguing language shapes others' perceptions and personal brand.
Chapters
But by the way, it doesn't matter if you say it that way. If you say, yeah, I'm gonna build a business, it's gonna make six and seven figures and eventually six and seven figures a month. And eventually we might even do eight figures a month. Just because I feel like it. You don't talk like that. You know why? Because you feel like I don't want to just say this because I don't want to sound like I'm bragging. And you need people to think something about you because that's part of the whole thing, right? You gotta make sure while you're communicating to people, you're also building in their mind thoughts about you that are more accurate than just let it all go. Like I'm gonna write a book and hopefully I'll sell some of them. No, I'm not gon write a book and hopefully I'm going to sell them. I'm going to write a bestseller.