Find Better Clients Now

3 Jul 2023 · 1 min

Watch on YouTube

0:56

A short business-coaching YouTube monologue advising entrepreneurs to stop selling to the wrong customers and instead “find better clients now” by creating higher-value solutions for higher-budget clients. The speaker applies the idea of “who not how” to client selection: sell to people who can pay more because your solutions help them make more money, which increases both revenue and profit.

Chapters

The biggest problem you have in your business is not that you don't have enough people to sell to. The biggest problem you have in your business that you're selling to the wrong people. How do you find better clients now? You find better clients now by creating better solutions now. Solutions that solve bigger problems for bigger clients who have bigger pocketbooks. You know, I did a video, a short video, a long time ago called who not how. But who not how doesn't just apply to when you're hiring people. Who not how applies to when you're selling to your clients. The biggest problem you have in your revenue generation, why you're only why you have 15% margins and 7% margins and 5% margin, is because you're selling to the wrong who find a better who to sell to, then find a better how to sell to those people. And what will happen is your revenue will go through the roof. But while your revenue goes through the roof, your profit will go through the roof. At the same time, I sell to people who have more money, therefore I can charge more money because when I solve their problems, they make more money. That's how you find better clients now.