Global Warming: What We Got Wrong | Simon Sinek

Simon Sinek argues climate messaging backfires. Phrases like "save the planet" miss the point: we should frame it as protecting food sources and livable conditions for humans. Measuring momentum instead of absolute targets matters more for long-term problems.
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One of the biggest problems for a finite minded species. I mean, let's be honest, we're all, we all like to count results, we all like to be see the impact of the things we're doing. And when we're told we have to do something that will benefit future generations, you know, 40 years from now, or this won't happen for 50 years, but we have to act now.
You know, a lot of people going.
They shrug their shoulders, you know, aproi moy la deluge. You know, it's not my problem. Right after me comes the flood, I won't be here. I think the most important thing is two things. One is we have to change our own metrics. And our metrics should be about momentum rather than absolutes, especially with things like this, which are infinite in their own respect. There is no winning and losing in the climate game. And I keep saying this, which is we've got the messaging completely wrong. That's the second part, which is the messaging we've gone completely wrong. First of all, we called it global warming. Sounds appealing. It also creates confusion, especially when you have colder than average winters. But I thought it was warming because people confuse the climate and the weather. The weather and the climate are not the same thing. We should have called it like climate cancer or something because people react to something like that. But the other thing is we keep talking about we have to save our planet, we have to save our planet. That is actually not true. The planet will be fine. The planet will survive no matter what. Life will continue with us or without us.
What we have to do is save our species. We are affecting the climate to the point where we will make living conditions impossible for our species because we'll either kill our own food sources or make it impossible for us to live.
Because.
The secondary and tertiary effects of everything that we do, you overfish, it kills coral, all of these things happen that make it impossible for us. It's not, it's not save the planet, it's saved the human race. And that's what we don't talk about. Because unless you're environmentally minded, we talk about saving the planet.
Doesn't appeal to everyone.
Talking about saving the human race, ensuring that your family will survive, I think.
That'S a much better messaging. So I think we got the messaging wrong, quite frankly.
So it's not about saving the planet, it's about saving the human race and creating a planet that can sustain human life as much as life is everything of everything else. That helps us survive too, the flora and fauna included. So one is messaging. The other one is how we measure metrics. We want to measure metrics in terms of momentum. Are we moving in the right direction as opposed to absolutes? I think that's very helpful.
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