Clegg breaks influence into three rules: have something good to say, say it well, and enjoy saying it often. Build friends through events, fans through a platform, and followers by showing people a clear path forward.
Chapters
You're here because you want to be an influencer. There was a time I said, man, I want to be an influencer. It took me like three years to get to 10,000 followers on Instagram. It took me, like 15 years to get to 10,000 subscribers on YouTube. It doesn't have to take you that long. Want to be an influencer? You have to do three things. Have something good to say. Number two, you have to say it well. Number three, you have to have a good time saying it often. You want to develop friends, fans and followers. You develop friends by having parties. Party could be a webinar. It could be a challenge. Some kind of online event where people come together, they get to know you better, they get to know each other better. If you want to have fans, you need to build a platform. Platform elevates you so people can look up to you, you, and they can celebrate you. You get to become a celebrity. Then you want to build followers. If you want to develop followers, you have to build a path. Build a path that guides somebody from where they are, where they want to go. You do those things, you can be an influencer. If you want more tips on how to be an influencer, go check out my video on influence building 101, how to be an influencer.