How to Build Trust: Ask for Help | Simon Sinek

15 Aug 2024 · 1 min

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This is a transcript excerpt from a talk arguing that trust is built not by offering help but by asking for it. The speaker uses a personal anecdote about a friend who didn’t reach out for fear of bothering others to illustrate how asking for help creates opportunities for connection and demonstrates care.

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We don't build trust by offering help. We build trust by asking for it. I'm sure everyone in this room has had this experience where someone was in pain, didn't call you for fear of bothering you or interrupting you, and then you find out once they're okay. A friend of mine went through something, and I'm like, haven't talked in a couple weeks. And he sort of, like, slowly started to say, I've been struggling. And I said, why didn't you call me? I didn't want to bother you. And my immediate reaction was, how dare you be so selfish? To deny me the honor of being there for you. The way to prove that those things matter. Has anybody ever done that for you?