Learn to write sales copy that actually converts by detaching from needing a yes and matching your message to how warm your audience is. The core idea: identify one belief and answer ten questions about your customer's deepest pain.
How do you write sales copy that converts? You write sales copy that converts, number one, disconnecting yourself from the need for the people to say yes to your offer. If you're writing sales copy to cold traffic, move them away from pain. If you're writing copy to warm traffic, move them towards pleasure and what you want to do. If you're writing sales copy, what? I don't even remember his last name, but the guy that wrote the 16 word sales letter write what do what he does in a 16 word sales letter. What you want to do is you want to get one belief and answer 10 questions. You want to know what that one belief and those 10 questions are. You can go get his book, the 16 word sales letter, or go watch his video on the 16 word sales letter on YouTube, but that will help you write compelling copy. My objective when I'm writing copy is to figure out what keeps people awake at night, afraid to fall asleep and even more afraid to wake up the next morning. I answer those questions, that copy will convert every single time.
AI Won't Tell You the Full Truth | Arthur Brooks + Simon Sinek | A Bit of Optimism Podcast
How To Make the Best Decision | Arthur Brooks and Simon Sinek | A Bit of Optimism
