I Am Not Looking For People To Sell To

15 Mar 2024 · 0 min

Watch on YouTube

0:29

Short YouTube dialogue arguing that instead of actively prospecting for buyers, creators should make themselves more findable to people who would already love their products; emphasizes stopping time-consuming prospecting and improving discoverability. The clip appears to be a brief exhortation rather than a detailed how-to.

Stop it right now. Stop looking.
For people to schlep your stuff to. Stop looking for people to sell your stuff to. What if there are already.
Thousands, tens of thousands, hundreds of thousands, or millions.
Of people in the world who would already love to buy what you already love to sell if they only knew you existed? You're wasting all.
This time prospecting, wasting all this time.
Looking for people to sell stuff to.
When I have found a much better and faster path. What's that?
Make yourself.
More findable.
For people who would already love to buy what you'd already love to sell. You make yourself.
More findable. You can stop looking.
For people because you realize they're already looking for you.