Three moves to close more sales: deliver what you promise, price it at one-tenth the transformation's value and say the price early, then ask for the decision without attachment to the outcome.
Chapters
If you struggle with closing, do this. Number one, make sure the transformation you're offering is the transformation you can deliver. Number two, figure out how much that transformation is worth. Divide it by 10. Make that your price. State the price early, before you ask them for the money. And then number three, when you ask for the offer, be okay if they say no or if they say yes. Don't be so married to your desire for a yes that you're hoping, hoping, hoping, hoping, hoping somebody says yes. You want to be better at closing? Divorce yourself from the outcome. Tell me yes or tell me no, but tell me now. I got to go.