Make More Offers Challenge 2024 | Jan 8th - 14th

24 Dec 2023 · 0 min

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0:01

A short monologue advising apparel brand founders to build a personal brand with a clear story. The speaker argues that an apparel brand without a story will struggle; the recommended approach is to define the brand's story, teach content around it, and anchor the apparel to that story to drive success.

My question is. My question.
Is.
One, build a personal brand, an apparel brand that doesn't have a story behind it is not going to do well. Why? Because a brand is a name that reminds you of a story, right? So what's the story behind the brand? And once you figure that out, then you get that story out there by teaching that content. And then you anchor the apparel brand to the story brand. And, and next thing you know, oh, Jed's a millionaire. And kid folks said, jed, move away from there. So that's where you, that's how you do that thing.