Make Offers - Make Millions

Well, everybody, I am here with my good friend Russell Brunson, business coach extraordinaire, greatest marketer alive today. And we're here to talk about an event that he spoke at last year, and he was definitely a highlight. He had more stage time than anybody other than me, and it was remarkable. Offer mastery live 2023 in Tampa, Florida. Last year was an absolute sold out event. Standing room only. Like the fire marshals. If they had been called, we would have been in trouble. That event's coming up May 21st, 22nd, 23rd. And I said, russell, can I just ask you, how was it for you being a speaker, being at Offer Mastery Live, being the coaches, coach, and having so many successful students coming to an event like that? Like, how would you describe it to people who've never been to an Offer Mastery Live before?

Yeah, it's. It was interesting because, like, I don't speak a lot of events. I'm almost none outside of my own.

Right.

But obviously, yeah, for you, I'd do anything. And so you asked me to come out, we flew out. And it was cool because it was. I just think about, like, my world's all about funnels and your world's all about offers. Like, people say, you're the funnel guy, you're the offer guy. It was fascinating because I'm seeing, like, this whole transformation happen with people all shifting around these offers. Like, how do you create an offer, how it's the right way to do it, how do you structure it? Right? And it was fascinating because you see people, all different levels that are coming into this thing, and the event was crazy. The energy was off the hook.

Like, it was great energy.

It was a different event. I mean, I think my energy, my event's a lot of energy. Yours was different. It was like, it was special. I had so much fun there. And yeah, it was. It was magical.

Cool. Cool. So I. I know for me, offers changed my life. Yeah. One of the greatest discoveries of my life about, like, how to make it financially is that poor people and middle class people pay for things with money they've exchanged their time for, so they feel like everything's expensive. Because when you look, if you make 50,000 a year and you look at a $50,000 car, you're not saying, Is this worth $50,000? You're thinking to yourself, is this worth a year of my life? And with interest and taxes, is it worth two years of my life? Right. And but for entrepreneurs who understand how to create offers, we pay for things according to our creativity. So a Bottle of water, like this bottle of water costs the same amount as flying on a private jet or cost the same as mount as driving a Mercedes or a Rolls Royce. Everything costs the same amount when you pay for things according to your creativity. Now, what's interesting about what I just said, don't miss this, y'. All. I didn't say pay for things with your creativity, out of your creativity, or from your creativity. I said according to. Why did I say it like that? Because when you pay for something according to your creativity, when you use your creativity to pay for it, you have no less creativity than you had before you created it, right? So if you use money that you've exchanged your time for, you don't have the time anymore that you spent, earn the money. You don't have the money anymore that you earn because you spend it on the thing. You only have the thing. So now you are. Because you bought something, you are broker. But when you create an offer, you tap into your creativity. You create an offer. Like, if I want to buy a bottle of water, I create an offer. If I want to buy a new house, an island, a mountain, a jet, whatever, I just create an offer to pay for it. Well, when I create an offer and I pay for the thing that I bought with the offer, I have the thing that I bought. I don't have the money that I paid for the offer, but I still have the offer that made the money, I can make the offer again. So when I decide to buy something that's outside of my comfort zone, payment level.

I actually get richer because I create an offer that stays with me long after I pay for the thing. Yeah. How cool is that idea? Paying for things with offers? It's so cool.

It reminds me of the story of the Beatles. I think it was John Lennon. They were. They wanted to. They wanted to have a swimming pool. They didn't have one. And he said the line, he's like, how about we just go write ourselves a swimming pool? And they sat down, wrote a song. I think it was Abbey Road, launched it, made tens of millions of dollars from the song, and then build a swimming pool. Wrote themselves a swimming pool, the same kind of thing. It's like, how do I write myself a swimming pool? How do I write myself a private plane? How do I write myself a new house?

Right?

You create an offer, you put it out there, and it's. And it's like just shifting your mindset away from, I gotta go earn the money or do the thing. It's just like, no, it's just, it's an offer way.

It's interesting to me how businesses like success in business is always simple. It's not easy, but it's always simple. It's always just a handful of things. Like funnels are just simple. It's not easy, but it's simple. Like offers are simple. There are four, like I have built a multi, multi, multi, multi, multi, multi million dollar business just teaching people about how to make more offers. Four different types of offers, lead generation offers. So you have somebody to sell stuff to. Core product offers, the main thing that you sell, that is the main thing you sell. Premium value offers, that's your profit center. And then what I call customer retention or continuity offers, that's where you stabilize your business. You master those four types of offers, the game has changed forever for you. And I know if anybody has mastered those four types of offers, you have. So my question for you. Yeah, the funnel master is what's your favorite type of offer to create a lead generation offer, A core product offer, a premium value offer or continuity offer? I think I know what the answer is, man. But I don't know.

I could, if you asked me like to, to argue for each one. I could argue for each one. They're all so great. You know, it was fun actually. When I went to your event, I. On the flight out there, I spent time thinking about all the offers that changed my life because we're like offers. I was like about to go bankrupt and then I create an offer and then I wasn't. And then business was struggling and then business wasn't. And I shared a whole bunch of them at your event. Like here's the first one and here's the second one. And just to give people belief that like you're literally like one offer, putting it out there can change everything for you. And so it's fun kind of sharing those things. But I say right now my business, like, I don't know, I love high ticket offers. I love. But I love continuity offers. Just because I, I love doing something and getting paid. I love the compounding version of continuity. Yeah. Too, you know, the click funnels. One of the most powerful things. We launched it, we built the software.

And then build the software once you get paid for it every month.

Yeah. For a decade now, you know, and keeping more people in, more people in. And that comp. That continuity compounds and compounds. So I love this, the compounding nature of having a continuity offer. That's probably my favorite one. Yeah, I love the other ones too. They're also Good.

Yeah. I think core product offers are, you.

Know, you go to work, you get paid, you go to work, you get paid, you go to work, you get paid.

Premium value offers.

You go to work, you get paid, you go to work, you get paid, you go to work, you get paid, you go to work, you get.

Get paid. If you have a job, you go.

To work, go to work, go to work, go to work, go to work, go to work, get paid.

But when you have a continuity offer.

You go to work, get paid, get paid, get paid, get paid, get paid, get paid.

So you sold me.

Yep. It's my favorite officially. Yes.

I sold you on your own thing that you sold yourself on. That's so funny. Yeah. So I'm telling, like I am telling people, the difference between where you are and where you'd like to be is determined by the offers that you haven't. Have not created yet. What would you say to that?

I think it's true. It's funny because obviously I love funnels. I'm obsessed with them. But a funnel is just a delivery mechanism for offers, right? Like, every step in a funnel is just an offer. Just like here's the, you know, landing page of a funnel. You're delivering an offer upsell page, you know, sales page. On a, on a funnel, you're building offers like they work hand in hand. You can't have one without the other. You know, without offers, a funnel is just a bunch of pages. And so when you understand that, it's like, this is. This is the most important thing, you know, the skills that you got to understand, you got to learn, you got to master it. And as you know, the better you get making offers, the more money you make. And so it's just getting good at it and practicing it. And. And the better you get. Yeah, you can write yourself a swimming pool. Yeah, there you go.

And people are apprehensive and have anxiety and. And so called fear around. Not so much as creating the offer, but actually making the offer, putting it out there. They're like, but what if they say no? If there is no opportunity to say no, there is no opportunity to say yes. What would you say to that?

That's powerful. Yeah. I think people get so nervous about it, but the reality is, I think about, like very first time I spoke on stage, I made an offer and nobody bought. And I was like, I was so embarrassed. It was devastating. I was like, I went and hid my hotel room out for anyone to see me. Like, I was just like, it didn't work. I'LL never do this again. I kept seeing other people doing. I'm like, they can't be that much smarter than me. Like, I just did something right. I don't understand it. And so I had to get coach, I get education. And when I learned, like, oh, there's a way you structure offers correctly and the way you place them, the way you talk about them, if you do it correctly, it works. And so I remember I got trained by someone who's really good. I learned it went back in my next event I spoke at and I made a thousand dollars offer and I sold six. Now to put that in perspective, I probably made $6,000 total my entire business career at that point. Like, it was, it was, it was huge. I was like, oh my gosh. And I got addicted. I'm like, how to make this better? I started, how do you do the tweaks with the changes? How do you structure differently? You know, I got better and better and better. But, but if someone's struggling and they're scared to make an offer again, you don't know how to do it correctly. That's why they need to come to your event to go through the process to learn how to structure. Because it's not, again, it's not hard. It's just understanding how to do it correctly. And if you do it the correct way and there's formulas, there's principles, I mean you have frameworks for. This is the way you structure the offer and then it, it works. And when you do that, that's, it's not hard.

There are things that a person can discover by making offers that they can't discover any other way. You can discover how much you can actually help other people when you make them an offer and then they take you up on it and then they go do the thing and then they have this breakthrough result that you didn't even know was possible. It's like, wow, I made a difference in that person's life. And I know for me, I love making offers. I love teaching people how to make offers. We do a challenge every month where we teach people how to make offers. We've got this live event. It's going to be a sold out event. 2,000 people. Tampa, Florida. May 21st, 22nd, 23rd. It's called offer Mastery Live. It will be the last live event like this I will ever do. I'm like done. Not Myron's retiring, retiring from doing live events. Not because I don't like helping people. It's just, it's, it's highly inefficient comparatively to other ways to teach people how to make offers. So if you want to be in the same room with us and you want to experience what it's like to learn how to make offers and you want to hear from people who I've who were like on the struggle bus and I taught them how to make an offer. We got one young lady who's going to be speaking there. She just came to our challenge and I taught some stuff in the challenge. And then I challenge everybody at the end of the week, I give them a challenge, go do this thing. And she said, well, I'm going to do it. It's not going to cost me anything to do it, so I'm going to go do it. And she went and did the thing. She made $24,000 in three days. Not because she bought a coaching program from us, but because she learned how to make offers during the challenge. Day one. We teach on lead generation offers on the challenge. Well, at Offer Mastery Live, in three days, we're going to teach you, get you on the road to mastery, to those four different types of offers, and if you will take it seriously, not curiously, it'll change their lives forever. So first of all, thank you for.

Agreeing to speak at Offer Mastery Live last year. What a great honor that was. And thank you for sharing with the people who are watching right now on YouTube and wherever else they're watching this, your experience and what your ideas are. Are there any last things you'd like to share with people before we end this to tell them about offers and how they can change their life and Offer Mastery Live or whatever. Whatever you want to tell them.

Yeah, there's something very specific I want you guys to know. Like think about what Myron said. Like, person learned the skill set, went through, made. You said $24,000 and.

Yeah, in three days.

In three days. Okay. Now, while as amazing as that is, now she has the skill set to do that again and again and again.

And she has.

So you could do an event every month, every week, every, you know, for next year of your life. 10 years, 20 years, 100. Like, the compounding of that is insane. So it's not like I'm learning skill set that if I, you know, I go this thing I make, I can learn how to make money where I can make $25,000. It' you learn a skill set that you write your own checks for the.

Rest of your life.

You can't lose that skill set. If you have it, you've Got it.

And what happens is we think because people are successful in one arena, we think they're successful in everything in their life. We have a lady in our coaching program in one of our really high end coaching programs, but she will be speaking at Offer Mastery Life. She's a two times New York Times best selling author, but. And she's great at selling books. But she had never generated a million dollars in a day before she learned how to master premium value offers and had generated a million dollars in revenue in a single solitary day. I'm not saying you're going to do that, but what if you do 1/100th of that and you generate like $10,000 in a day? How would that impact your life? I'm looking forward to seeing you at Offer Mastery Live. Hopefully we'll get a chance to meet, shake hands, maybe even hug your neck. But Offer Mastery Live will be the event that changes your life. My life has been changed multiple times at events throughout my life. The first one was in 1997. The one that's had the biggest impact was nine years ago when I came here to the first Inner Circle for Life event in Boise, Idaho. I'm going to Idaho. Back then there was no easy way to get here.

Florida's nicer to go to than Idaho. So you guys have that for you too. It's easier to get there. And uh. But yeah, I think people would be crazy, especially the fact this is their last time doing it. Like I think about this like Michael Jackson, I remember was doing a concert series and he was coming through Boise. I wanted to go and I didn't missed it. And then that summer's when he passed away and I was just like, I could have seen Michael Jackson live, like.

One of his last performances. Yeah, yeah.

I don't want people, you know, like this is the last time you're doing something like this. Like, yeah, maybe someday in five years you can buy the DVDs, record, you know, whatever it is. But like experience live.

Experience live is a different.

Especially if the immersion like in a room for multiple days, like, you know.

I don't know if you know this or not, but I got to. I had the opportunity to speak on the same platform with Jim Rohn three years in a row before he passed away. Really it was so unbelievable to watch that man live do his thing. Was something special, magical. Yeah.

Yeah.

I'm not planning on passing away soon, but this is the last Offer Mastery Live.

Byron's not dying. That was not the point of this message. But the event is done. This is the last one, so do not miss it.

I look forward to seeing you at all for Mastery Live. Thanks, Russell.

Appreciate you.