Most Mission Statements Are Meaningless

When I first started talking about purpose at work, I couldn't use the term purpose at work. It sounded like some hippie-dippie stuff, right? And back then it really felt like it, which is why I never used the term. That's why I used the term why, because it wasn't sort of that hippie language. And now it's common. You know, every company has a purpose statement on their website, but how many of them actually use it as a filter for hiring, for making decisions who they choose to work with? What kind of projects they take on and which kind of projects do they avoid? Or is it just simply all financial statements? And so every company has it, so I guess that's some sort of progress. You know, at least it's in the vernacular, at least it's in the zeitgeist, but the number of companies that actually use it is precious few. And I would argue the same thing here, which is, you know, I think every company has it on their wall, but how many of them actually use it as a filter to make decisions and actually believe in those values?