Profitable Answers To Content Creation Questions

Transcript of a live Q&A session (Dec 2023) where Myron Golden answers audience questions about YouTube content strategy, thumbnails, personal branding, scaling service businesses (delegation, products, automation), pricing/packaging, and personal growth from a faith-informed perspective. He gives practical tactics (use face thumbnails, niche channels, group coaching/memberships, productize services) and longer-form guidance on consistency, vocation, and resilience.
Chapters
Well, on this video I'm going to answer some really tough questions. We just got done here in studio creating a video on content creation. Some of the people may ask questions about that, they may ask questions about other stuff, but I'm going to do my best to answer their business questions in a way that will help you on YouTube. So we're going to start over here, if you don't mind. Start with your name. Brian.
Yeah, my name is Francesco.
Francesco. And your question is?
My question is, you gave me a book recommendation. 10x is easier than 2x.
Oh yeah.
Phenomenal book. My favorite book, inside of that book. It talks about the fear of not looking consistent and quitting something. So going to pivot to do something else instead of being patient and continuing to follow through. I hosted a call for Christian entrepreneurs to celebrate their wins every morning. And I did it for 700 days straight.
Wow.
Super consistent.
That's a lot.
It was a long time and there was a lot of great things, a lot of great feedback. A lot of transformations happen for other people through that consistency. Now for me, I stopped doing it and went to just one week, one day a week instead of doing it every day because it was hard on me to continue.
Oh, I would imagine.
And I wasn't charging for it.
That part too.
Yeah. So now I'm thinking if I want to do community service content, going to YouTube and being that consistent on there, could I transition into something like that? Now?
It would be. Yeah, that would be. That would be a great way to do it. I think you.
I haven't, I've not put as much intention into every other platform as I have on YouTube, but I had. But with the amount of attention I put on YouTube.
It has been more beneficial for me and my audience than anything else I've ever done in business. I think if you're doing like people think you have to do YouTube. No, just do you and turn on a camera. Right. Does that make sense? So it's not about. It's not like I'm not. I was doing this Bible study. I started this Bible study that we had yesterday. I started it 10 years ago and IHOP on Bears Avenue in 275 and a handful of people would show up.
Right.
And I did it every week like clockwork was while I was in town. And so then eventually I'm like, why am I getting up at five o' clock in the morning, driving all the way down here? Why don't I just broadcast it on Facebook and do it in a Facebook group? And then the Facebook group grew to like 20 something thousand people. And I'm like, huh? And then when I got the YouTube formula, my YouTube coach said, what you're doing on Facebook, the Bible study you're doing on Facebook, just do it on YouTube. Did that on YouTube. And it's. It blew up. So 100%. 100%. 1,000% that. Yeah. Whatever you're doing now that's interesting to other people, turn the camera on, do it on YouTube. It'll change the game for you, especially with the stuff you just learned. Okay, good. Good question.
Thanks.
The gentleman right behind you.
Myron. Thank you for this.
Thank you.
This has been amazing. Rob Dawson, two part question. Like you, I get a lot of my energy from people, so sometimes I struggle talking into the camera because it just doesn't feel natural for me.
Painful.
Yeah. Yeah, Seriously. I have an idea to go an entertainment route or educational. I'm naturally more educational. I build sales teams, train people. But the entertainment piece, I think actually would draw. So curious to know if you get energy from people. I'm having trouble speaking directly into, you know, into the camera. Which route do I go? Or do I try to segment on my channel and have.
Don't speak directly into the camera. It's yucky.
Okay.
This is gross. Like lima beans. Yeah, right.
Instead, here's what I used to do. Like, you obviously have an audience, Rob. Clearly. Right. So you've had a podcast for how long?
About three years.
Three years. So you have an audience. Send out an email, invite your audience to join you on Zoom and talk to the faces on Zoom. That's what I used to do. Even sometimes now, like, even when we do Bible study live, we got people in the room, but we also have people on Zoom. I gotta. If I got. If I'm talking to somebody, I can tell if what I'm saying is making sense more than I can if I'm just talking to myself and trying to create some content in front of a camera. It's so weird and so odd and so yucky. Lima beans.
I agree.
Yeah.
So thank you.
My pleasure. Brushed it. Hi, my name is Donna. I have a question regarding thumbnails. Yes, I noticed that your imagery is.
On every single thumbnail. Your face. Can you tell us about the process.
Of getting a creative thumbnail and also to the benefits it is to your.
Brand to have your face on every thumbnail.
So many juicy answers in that question. Okay, one.
If you want a brand to be hyper successful, build a personal brand, not a business brand. And the personal Brand is going to be your name, it's going to be your face, it's going to be you. Okay? But the reason I put my, I have my face on YouTube is because eyes are attracted to eyes. And so one, one of the things you'll Notice about our YouTube channel, my YouTube video, I mean my thumbnail photos, I'm either looking at the camera, which makes people feel like I'm looking at them, or I'm looking at the title or at something that I'm talking about. So where I'm looking, if I'm looking at them, they're looking at me. If I'm looking at the title, they'll look at the title. So that's. And that's why you'll never see a YouTube video of me that has like my whole body, because nobody, people are looking at it on their phone. They wouldn't. What is that? Is that a person?
Right.
Or a cyborg? Right. They probably wouldn't say that, but you know what I mean. So that's why we only do like from here up, because the eyes are more clear, especially on a small device like a cell phone. Does that make sense?
Yes, absolutely.
Good question, Alicia.
For your entrepreneurs that have service based businesses and they're wanting to scale their business and disconnect their income from time, would you suggest delegation or products or both?
Well, I would suggest both. I would suggest delegation, I would suggest products, and I would suggest automation. So, so delegation is when you pay other people to do some of the stuff that you do in providing the service. Automation is when you use technology to do some of the stuff that you do in your service and then figure out the parts of your service that you can productize and then sell those separately. Like Taco Bell's a service based business.
Not that I would ever go there, but it's a good example. But they sell their taco sauce in Publix. So they took a part of their service and productized it and put it in a different platform. Is there a particular, is there a particular.
Service based business you're talking about.
Online coaching, like personal training.
So.
That'S a really good little bit of a different answer.
Because when you take the coaching and you put it in a book, the coaching becomes a product. When you take the coaching and put it into a membership site, the coaching becomes a product. Even though you're providing a service, you're not providing an individual service. If you do coaching the right way, if you're doing coaching and you're doing one on one coaching and you're charging less than $5,000 an hour. There is definitely something you don't understand. Okay. So my recommendation would be instead of doing the coaching one on one and I do some one on one coaching. I get that my situation is a little different from the standpoint that if you want me to do one on one coaching, I'll do it. But it's 40 grand an hour. And yes, people pay it, but they're probably, unless there's some reason that they believe that you can help them at that level, they're not going to pay you $40,000 an hour. I'm not saying you, Alicia, but I'm saying all of you. Right. They might, they might not. But group coaching is more beneficial to the people you're coaching if you coach them in a group because people in the group will ask questions that other people that will help the answer will help other people the other people wouldn't have thought of. That's 1, 2.
Group coaching is more efficient for the person doing the coaching.
And I personally, I don't like inefficiency, so I don't like doing one on one coaching because it's inefficient. So if you're going to make me do it, I'm going to make you pay a lot. So is that helpful? Yes. Okay, cool. Daneska, right behind you.
Okay. My name is Daneska and my question is I have my online course which is a curriculum and I want to put it on automation for the same price that I'm doing it now and then making myself.
What do you say you want to put in on automation? The sales process on automation or like.
Putting it electronically, the course electronic instead of me live, because I'm teaching live now.
Okay.
On the course. So I want to put that electronically so they could purchase the course online so I could free myself up, put that for the same price.
But I don't want to completely go away from freeing myself up because I like teaching.
Right. So let me ask you this. What is your question?
So my question is.
Do you suggest that I do both or just because I want to keep teaching?
I suggest that you build your business in a way that it serves you at the highest level, so it gives you the energy and bandwidth to serve your clients at the highest level. So if that's both, that's both. But here's where I think you may be stuck.
Instead of thinking, I want to teach the I like teaching, so I'm going to teach the course. The course that you're teaching, teach it, record it Let it be in a members area. You sell that for whatever you're selling it for. Now, do you mind if I ask how much you're selling it for?
5,000.
$5,000. Okay, so $5,000. People are not expecting you to teach them for $5,000 for the rest of their lives. Okay, so put it in a member area, sell it for $5,000 and then for the teaching stuff, save that for people who want to pay you more money and then you create a mastermind that you sell for $25,000. Or you may teach the same stuff and then some more stuff and then you get together with them. Maybe you have a coaching call every other week, a live coaching call every other week with those people, and then a mastermind where you have three or four mastermind meetings a year and they pay you $25,000. Is that helpful?
Very. Thank you.
Cool. My pleasure. Dan the man, talk to me.
Let me transfer this guy. Hi, my name is Daniel. My question is, when you teach content like this about how to be successful and have success on a platform like YouTube, I imagine that some folks respond to that by beginning to create content and doing it for like two weeks, three weeks, and then, you know, something else happens and it just stops. And then, and other people do it for months and months and consistency happens and they see results. How would you describe the difference between those two groups of people?
That's a really good question. So one of the principles I teach, and you know, because you're one of the first, like you were in the first place I ever taught it, probably one of the principles of success is be, do, have. Right? That's like foundational. It's Genesis, chapter one, success formula, right? Be, do fruitful, do multiply, do replenish, do subdue and have dominion.
Right?
Be, do, have. The people who continue are the people who are focused on becoming the person who can do the thing. The people who quit are the people who want to have the thing but are unwilling to become the person. And so when they don't get the result that they thought they, that they wanted before they become the person, they, they, they come to an erroneous conclusion. This isn't working.
But all work works. There's no such thing as work that doesn't work. But work is a two sided coin. You flip the coin, it lands on heads, congratulations, it works for you. You flip the coin, it lands on tails, congratulations, it's working on you. And unfortunately, most people are not willing to let the work work on them long enough for them to Become the person for whom it can work. Was that helpful? Thank you.
Cool.
My pleasure. Somebody else? Dwayne.
My name is Dwayne and I have a two part question.
Okay.
The first part of the question is, I notice you do a lot of things, but you have one YouTube channel that I know of, is that correct?
We have a Spanish channel as well, but yeah, it's one still the same YouTube channel. It's just in Spanish.
Okay, then the second part to that question is with your Bible content, your enterprise content mixed with some.
Entertainment.
Right.
Some of us have started off with different channels in different locations and things like that because it's all new process for myself. I have a YouTube channel.
Okay.
Which I did for years and stop. But I still have like thousand subscribers there. We have a business along with my son. It has its own subscribers and I do things in. I serve nonprofits in a certain way. So different.
But if you start with the question.
Yeah, okay.
If you start with the question, I'll be able to. Then you can give me the background information. I'll have some place to put it.
So I have different of a four or five different channels for different services. Would you recommend having everything in one location, even though they're all completely different?
No, no. I think it should be niche if the niches don't cross over. So I teach business from a biblical perspective because the Bible has something to say about business. Right. I'm not gonna. If I start a channel that teaches people how to play golf better, I'm not gonna put it on the same channel because the Bible doesn't talk about playing golf. Unless you consider Psalm 23. He maketh me to lie down in green pastures. Okay. Sorry, I couldn't.
Something weird always comes into my head and before I can stop it, it leaks out of my mouth. So I wouldn't teach golf from a biblical perspective, but I'd teach business. If I were teaching relationships, I might teach that from a biblical perspective, but I would do that on a different channel if that's what I wanted to do. But because I'm 62 and I like playing golf and I like playing with my granddaughter and I like hanging out with my wife, and I like traveling. I could have multiple YouTube channels on different niches. I just don't. I. I ain't that interested. I hear you. All right, you got it. Good stuff. Good question. Yes, sir.
I'm also Dwayne.
Okay.
I go by dj.
Dj.
I'll start with my question, actually, since you said that, it's actually really Beautiful. Sitting in here, hearing you reference all the family, brothers, nieces, nephews, everybody in the same space.
My question is.
What does the journey look like to get to that point which sitting in the space that you're in, having achieved the things that you've achieved on the journey that you're on, where your blood and your family are also in that same space with you. Because coming from where I came from and the beginnings that I had, a lot of those people are not trying to go to that same space.
Yeah.
And that's a really good. There's a lot of weight. There's is like. I'm probably two seconds from dropping some tears right now, but there's a lot of weight that comes with it. Guilt, feeling, like leaving people behind, but also not holding yourself back from actually achieving what you have potential to achieve. And so I'm like, how? Because I've been in a lot of spaces where individuals that are on this stage or in a certain mastermind. You know, I got connected to some of your people, actually. But I'm in their space, and they have their core family, spouse, children.
Right.
But I don't think I've been in spaces where I've seen their siblings, nieces and nephews or parents also in that space.
Yeah, that's a really good question. I think the answer is gonna be different for everybody because everybody's got a different purpose and a different journey and a different assignment.
I think first and foremost.
I think all of us have to acknowledge that every good thing in our lives is a gift. It's all a gift. I can see. Like, I know how to make myself look, but I don't know how to make myself see. So sight is a gift. I know how to make myself listen, but I don't know how to make myself hear. Hearing is a gift. Right. Well.
I'd love to take credit for the fact that my whole family's here, but the reality is, the scripture tells us clearly, except the Lord build the house. They labor in vain that build it. Except the Lord keep the city, the watchman waketh, but in vain. So having a family that's close is a gift. Sometimes having a family that ain't close is a gift.
Well.
I'm sorry.
But.
Did you see the Bible study that I did yesterday on the down and dirty of personal growth? I would really recommend that you go watch that video that I did yesterday because it talked a lot about that. The reality is, I'm pretty sure I can be safe in saying, when I started out on my entrepreneurial journey. I was misunderstood by most of the people in my family, but because my parents were who they were, that even if people didn't believe in your vision, they believed in you enough to let you go pursue your vision. Would you guys agree with that? Mike? Dwayne. Right. So. And my parents. My parents were, like, they were way ahead of their time. They knew stuff that they had. No. There's no logical reason that they should know it other than God gave them insight.
My parents would say stuff like, if your brother gets in a fight, you get in a fight.
Like, okay, if you leave together, you better come back together. Right? Better not let me hear you calling one of your brothers a name. So when we called each other names, we made sure they couldn't hear us. Okay? Right. But my parents were very much into family unity. They were very much all about family unity. And so we are like my brothers and I, and our children were very like my children. And my brother's children are more like brothers and sisters than they are cousins. I would. Would you all agree with that, guys? And so. And so it's a gift. It's a gift. But if it's not your gift, that's okay, too, because other people have gifts that we don't have. It's like, so we just. We're thankful for the gifts that we've been given because the gifts that we've been given have been given to us to prepare us for our assignment. So I think, like, a lot of times when we're going through this difficulty, this difficult thing called life, right? We forget that the overarching purpose is to please God and serve people. That's the whole thing. The whole thing is about pleasing God and serving people. Now, what that looks like is going to be different for every person.
And so.
I felt like. I'm sure everybody felt this way. I'm sure everybody in my family felt this way to some degree. But I just felt like I was. I just felt like I was less than because my name was Myron. Myron, right. My brother Jeff. His name is Theron, but his middle name was Jeff. At least he had Jeff he could go to. Like, my middle name is Freddie. I hated that. Hated Myron, Hated Freddie. Right. My brother Mike. Mike James. Michael James. He got all the good names in the whole family, right? Michael, James. All the good names I'm just picking up because he's here. He's like, all right, I'm in trouble now. But I also had polio as an infant, and all my brothers are athletic and they can all run and I couldn't run. And, and when I was like growing up, my left leg was 2 inches shorter than my right leg. I had to wear this bracelet I wear now, but I had orthopedic shoes and my left shoe was 2 inch of 2 inch sole. So I was. And then kids made fun of me and I got picked last when we played. And I always felt like when I was growing up, as a child, I always felt bad about all that stuff. Like if I could have changed it when I was a child, I would have changed all of that. But looking in the rear view mirror of perspective of life is if God gave me a do over and said, you can do this whole thing over and not have polio, I'd not change any of it. Because all of the difficulty that I came through and I'm still coming through, all of that difficulty, prepared me to be the person who can do the thing I do now.
There's a lot of talk in Christian spaces about there's an anointing on your life. There's an anointing. There's an anointing on your life. Right. And there is. But when you understand what an anointing was, when Samuel came and anointed David to be the king of Israel, Scripture says he anointed David to be the king in the presence of his brethren. Now here's what's interesting about that. David is the only one in his family that did not get invited to his own coronation service. He didn't get invited to his anointing. All his brothers got invited.
Right?
So. So he's less than, less than.
Well, an anointing is always for an appointing.
So what is an anointing? An anointing is where God reveals to you and the people around you the purpose for your life.
An anointing is for an appointing. But because we as human beings, we like everything microwaved and instant and just add hot water and drive through, we want the appointing to come right after the anointing. No, no, no, no, no. That ain't how it works. God has ordained that there is a season between the season of anointing and the season of appointing. And that's called the season of disappointing. And the season of disappointing is where God gets you ready for what he already has ready for you. It's where he prepares you for what he has prepared for you. And if we don't go through our season of disappointing, we won't be strong enough to stay there when we get there, wherever there is.
And so what we have to learn how to do, like I said earlier this morning, teach me to know joy and gladness, that the bones which Thou has broken may rejoice. Like, when I get to the place where I stop resisting the challenges in my life and I start to embrace them, it changes everything. Because one of the things that I found out is what I resist persists, but what I embrace becomes grace. And grace is a gift. So the question is, can I be thankful for the dysfunction in my family? Can I be thankful for the, quote, disability in my body? Can I be thankful for the hardships of the labor that I perform at my job? Can I be thankful for the boss who doesn't like me? Can I be thankful for whatever difficulty? Can I embrace that and be thankful that God was getting me ready for the thing that he already had ready for me?
If you go back to Genesis chapter one, and I know this is a long answer, and I hope I'm not over answering, and if I am, you can tell me and I'll stop. Okay. If you go back to Genesis chapter one, I find it fascinating that the whole first chapter of Genesis could have been verse one. In the beginning, God created heaven and the earth. Then he starts going into all his detail. And the earth was without form and void, darkness upon the face of the deep. And the Spirit of God moved upon the face of waters. God said, let there be light, and there was light. And God saw the light. Like, what is all that? Well, the first thing God tells about God is that he's created. The first thing he tells about us is that he created us in his image. I believe the reason God went into the detail that he went into about how he created what he created was so that when we begin to create what he put us here to create, we will understand the pattern. So we won't give up before we get it done. So even for God, in Genesis chapter one, in the beginning, God created the heaven and the earth. That was his intention, right? What happened next? And the earth was. Or it became without form and void and darkness upon the face of the deep. So disruption followed God's intention. Disruption will always follow your intention. If you decide to do something good, the first thing that shows up is something difficult. Always. Are y' all picking up what I'm putting down? And so what happens is most people don't understand the pattern, will conclude that they're doing something wrong and they're going in the wrong direction. But it's actually a sign you're going in the right direction. And so what does it say after that? The Spirit of God moved upon the face of the waters. So after the disruption follows intention. We need to find a source of inspiration. The Spirit of God moved upon the face of the waters. God said, let there be light. There needs to be some illumination. What's illumination? Light reveals things. It makes you aware of things that you couldn't see in the dark. Well, see the disruption that followed intention. What did it bring? Darkness was upon the face of the deep. It brought devoidness, darkness and deformity. But then the Spirit came and there came inspiration. Then the light came and there came illumination. And now I can see things I couldn't see before. So I can do stuff I couldn't do when it was in the dark. Does that make sense? And so what happens is we think we miss that. And so we think, I'm going to start this new thing. I'm going to start this exercise program. I'm going to be strong tomorrow. No, you're going to be weaker tomorrow than you were today.
A lot weaker. And so we have to be willing to go through that. And then we look at Joseph, and Joseph has a dream, right? And Joseph has a dream. And then what happens? Well, he was propelled to his destiny. No, his dream dragged him through some drama on the way to his destiny. And your dream will drag you through drama on the way to your destiny. Don't despise the drama that your dream drags you through, or you might miss the destiny.
David gets anointed by Samuel to be the king of Israel. What happens next? Saul puts a contract out on his life. Disruption always follows intention. Don't miss the pattern. Don't make the mistake of thinking you're going in the wrong direction because it's hard now. And it was easy. Of course it was easy. Before you weren't doing anything.
Doing nothing is relatively easy compared to doing anything.
Jesus comes to earth, gets ready to start his ministry, gets baptized in Jordan by John the Baptist. And when he comes up out of the water, the anointing comes, the heavens open, the Spirit descends on him like a dove. This is my beloved Son, in whom I am well pleased. You know what it says right after that? Immediately he was led of the Spirit into the wilderness to be tempted of the devil. Disruption always follows intention. It happened for God, it happened for Joseph, it happened for Moses, it happened for David, it happened to Jesus. And we think it's not going to happen to us.
We do find somebody in Scripture, though, who had an anointing and an immediate appointing and there was no disruption that followed his intention. There was no season of disappointing between the season of anointing and the season of appointing. Who was that? King Saul. And guess what happened. He was not strong enough to stay there when he got there. And God removed the kingdom from him.
So don't lament your lamentations and don't curse your curses, because what you resist persists, and what you embrace becomes grace. And I know that was a long answer, but hopefully it was helpful.
I'll take one more. Skinny. I'll take two more. I'll take two more.
Is it okay if my question's hypothetical? So I'm not giving away pertinent information that people might want to share?
Do your thing.
All right, so let's just say that you woke up tomorrow morning and you owned Grant Cardone's brand or T. Harv Eker's brand or Tony Robbins, somebody who's got great content, a great audience, but they don't fit the Myron brand. Right. How do you aggressively and assertively shift that, bring that to where you are?
That's a really good question.
Without messing it up?
That's a really good question.
And any good ideas that you have that you can enlighten me with.
The first thing I would do is I would serve the people that are in that niche, that I would serve the people who are following that brand at the highest possible level. That's the first thing I do. And then I would begin to create content that would attract.
The people that match my brand. So.
As my dad would say, don't bite the hand that feeds you.
Right?
Right. So you don't want to bite the hand that feeds you, but at the same time, it's okay to go look for another hand. Right. And so.
And I mean, I can kind of give you a perfect example. So I grew up. I grew up in ministry. I came to Christ when I was 17 years old. I started doing bus ministry almost immediately, and then youth ministry, and then assistant pastor and then senior pastor and then sister pastor and traveling evangelist. I did all of that stuff. And I love the Bible and I love God's people, but they don't always love God. God's people don't love God's truth. They love church tradition more than they love God's truth. That's real talk.
And so I met with a. Because I started finding out the Bible said things about business. I would talk about it in churches. Here's what's fascinating. I have found more resistance in the church to what the Bible says about business than I have in the marketplace with people who don't even believe in God to the things the Bible says about business. So I just said.
I have input.
Objectives instead of outcome goals. And so what I mean by that is, like, I'm not trying. Like, I'm gonna build a. I'm gonna. Because I used to say this, and my daughter really helped me get some clarity on this. I don't know if she's still in here or not, but she really helped me get some clarity on this. Like, I serve Christian entrepreneurs. I'll serve Christians, heathens. Like, I'll serve anybody in business, but I'm gonna serve them based on the truth that I know from the Bible. And you can be. You can be whatever religion or cult or atheist or whatever you want to be.
I don't care.
You pay me. I'm gonna serve you at the highest level that I possibly can. But I'm not gonna stop being me to serve you. I'm not gonna stop believing what I believe. And I'm gonna let my message attract who it attracts and repel who it repels. And even if it repels some of the people who are following me before. Oh, well, I'm called to my assignment. Does that make sense? Oh, perfectly.
Thank you.
So, and was there a second part to the question?
No. What pace would you make that change?
You know, like quick, fast, and in a hurry.
Perfect. Yeah, that's what I would do. One more.
Hey, everyone, My name is Stacy J. The branding genius. So I want to ask you, Myron, directly, what is the best product or what recommendation would you have of a product for branding? To serve my high level clients as well as people that are starting off without me. Giving the people that have less finances less staff than what someone who has the finances to pay for a bigger package.
Because there's brands sometimes that just need one tweak and they could be on the same level as the influencer, but I don't want to.
So it's kind of hard to ride two horses. Here's the challenge that we as followers of Christ have. We want to help everybody.
So if you're taking notes, write down these two words. Y' all ready? Not possible.
Not possible. Jesus himself said, the reason I'm speaking in parables is because some of these folks listen to me. If I didn't speak in parables, they would get it. And I don't want them messing up my jam. He didn't say my jam, but I don't want them messing up what I got. I'm. I'm doing. So they won't understand anything that's for everybody is also for nobody now, granted. So here's what I. Here's how I do that. Like, how do I serve people who don't have the money to pay me $40,000 an hour? Because I do serve people who don't have the money to pay me $40,000. I do that with my community service content. I put that out there so that they can make enough money to come pay me later. Does that make sense? So you can put it in a book. Somebody comes to me, myron, I want to buy your $55,000 coaching program. But I don't have the money. What should I do? Here, Buy this book. It's called Trashman to Cash man. Buy this from Boss Moves. It'll cost you a total of 75 bucks at the most, or 80, whatever it comes to. And do what's in those books. And next time you see me, you'll probably have the money if you do what's in there, Right? So create. Because one of the things that I talked about when I was talking to you about creating content, the stuff that's in my mastermind is in the book.
Does that make sense?
Yes. Yes.
And so you just. You disseminate it. But if I write the book once Boss Moves, Boss Moves makes me about four or five hundred thousand dollars a year. That's better than a sharp stick in the eye. Right? But I don't have to spend any time talking to those people, and I can still help them. But guess what they do when it helps them? They come back and buy something else. Is that helpful?
Yes. Thank you.
My pleasure. So hopefully this Q and A session was helpful for you. If you will do the things I said, I promise you they will work for you. But I got another promise for you. If you don't do them, don't expect them to work. In the meantime, in between time, we'll see you in the next video.
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