Set up your family for lifetime success

Are you tired of working your fingers to the bone? Are you tired of working on something that doesn't seem to be working for you? Have you struggled at figuring out, like, I'm really looking to hit my lick. I want to make my family set for life. I was there for a very long time. You don't have to be there as long as I was there. In fact, I'm going to show you today access to a quote shortcut that can make your family set for life and legacy. And that is this the first statement I'm going to make. I got this from Daniel Priestley. He's the author of Oversubscribed. He's also the author of 24 Assets. He's also the author of Key Person of Influence. This guy made a statement that made so much sense. He said, income.

Follows.

Assets. That is one of the most important financial, financial sentences you will ever hear or read in your life. Income follows assets. What does that even mean, income follows assets? What it means is that people who have in assets have a lot of income. If you own real estate that you rent, income follows that. Assets, that asset. If you are an author and you write a book and then you sell lots of books, income follows assets. If you have an income problem, it's more than likely an asset problem. If you only have a job, the only asset that you have is your time, because you're selling your time to somebody else for a little bit of their money and you're probably selling a lot of your time for a little bit of somebody else's money. My recommendation for you would be to start focusing on producing and creating income producing assets. Because income follows assets. Now here's the formula. Here's the formula, Ms. Times ss times ts equals assets.

What does that even mean? Well, here's what it means. By the way, these assets, in fact, this is so good, I could spell assets like this. Income equals assets. Now so what is this? Ms. Times SS times CS equals asset. Mindset.

And I know mindset is one word, but I'm writing it as two words. Mindset.

Times skill set.

Times tool set.

Equals assets.

So when you have. When you have the right mindset and you multiply that times the right skill set, and you multiply that times the right tool set, then you have assets. Now here's what's cool when I say mindset, everybody talks about mindset, but almost nobody tells you what mindset is. What is mindset? Well, if you think about set, like if I say set the thermostat, what am I doing? I'm setting. I'm deciding in advance what I'd like the outcome to be. And then I'm doing everything that I'm doing around that, where that thermostat is set. When I set the cruise control in my car and I'm driving, I get to a certain speed and then I push what the button's called. What Set. Right. Set means it's ready. It's already. It's like it's already determined. So you have to determine in advance. You have to use your mind in advance to determine where you're going to go. Now, if you take this concept and you add to this concept the concept from Genesis, chapter one on the four levels of value. Right. By the way, four levels of value. When I say four levels of value. I just did a video on this a couple weeks ago, so I'm not gonna go into great detail, but four levels of value. We are paid in direct proportion to the value that we create for somebody other than us. So you are paid in direct proportion to the value you create for somebody other than you. Do you understand what Jesus said? He said, he will be greatest among you. Let him be servant of all the people who serve at the highest level. They serve value to people at the highest level. Here's the problem. You can't serve value to someone until you know what's valuable to that someone. That's why questions are the answer. That's why we have to ask our potential clients enough questions to find out what they value. And like I like to say, when I'm talking to a client, they provide the content, I provide the context. What is the content? The content is the outcome they desire. The content are the results they'd like to have that they're not currently able to get. The content is what they'd like to achieve that they can't achieve without your solution or my solution. Right. I can't pretend I can't create value for someone until I know what's valuable to that someone and I find out what's valuable to that person by having a conversation, asking questions, and then determining what are their past perceived voids, what are things that they've perceived in the past were missing? That's where our values come from. Our values come from. From things that we perceive were missing in the past. And in my video, when I talked about this, like, when I was growing up, I never saw my parents buy a nice car. Never. All the cars my parents bought when I was growing up on the low end, they might cost $50. I've even seen my dad buy a car for $25. They might cost $500. That would be an expensive car for us growing up, right? My parents never bought new cars. They never had car payments when we were growing up. Never. My parents never. Like, when my brothers decided they were gonna start selling cars for a living, I thought they were gonna starve to death because nobody buys new cars. And I thought nobody bought new cars because we didn't buy new cars. And most people think that everybody else in the world lives their lives like we live our lives, right? And so cars were a thing in my life when I was growing up. That was a void. A nice car was something that was void. It was empty. We didn't have a nice. We didn't have a nice car. I didn't. My first nice car I bought as an adult, right? So past perceived voids cross create present pursued values, right? But also not just past perceived voice. That's what, like, I have nice cars, in fact, like, and I have a nice house too. My house. I live in a nice house in a nice neighborhood, a gated community, Blah. But. But my cars are worth more than my house. Some people say, well, your priorities are out of order. Well, my priorities would be out of order if I were you, right? But I'm me. It's my wife and myself, we live in a five bedroom house. And two of the bedrooms, one's an office, one's a biohacking room, and then three of the bedrooms are still used as bedrooms. We don't need a bigger house than that. We could have a bigger house than that. I could have a 25 bedroom mansion if I wanted to. That's not something I value. I've already lived in a mansion. It was fun. It was great for the time it lasted. I don't really have a desire to live in a mansion again. I may buy another mansion eventually if it's something that my wife and I decide we want to do at some point in the future. But right now, it's not a. It's not a. It's not a void. It's not something I feel like, oh man, I just need to live in a bigger house. I don't go into all the rooms that are in the house I live in now, right? So like, I go in my dining room three times a year, right? I might go in my living room five times a year. And usually lately I've only gone in my living room when my tailor comes to deliver my suits, right? And I sit down, I talk to her in the living room, and she shows me the suits and she shows me some other stuff that she wants to sell me. And by the big, like, I don't go in the. We don't. We do no living in the living room. We do no dining in the dining room. I eat in the kitchen. What do I need a bigger house for? With another formal dining room that's even bigger for the people that don't. I don't invite them out. Like, it doesn't make any sense, right? So. But I like cars. I've always. I grew up working on cars, but we didn't have nice cars. So now I have nice cars. Right? Past perceived voids create present perceived values. But another thing that creates value for people. So if you can figure out what they felt like was missing their whole life or something they feel like is even missing now, you can create value for someone because you know it's valuable to that someone. Does that make sense to everyone? Yes. Hey there, my friend. I just want to share with you one of the best business books you'll ever have the opportunity to read. It's called Boss Moves. Boss does not mean you bossing me around or me bossing you around. It's an acronym that stands for business optimization success secrets, and this is business optimization success secrets from a million dollar roundtable. I have one client who read this book and in two months made $800,000 from what he learned. I want to give you the opportunity to get this book by clicking the link below or just go to Boss moves book and get your copy today. And now back to the video you were watching. Okay, so the next thing we want to do is we want to understand that present, present perceived virtues also create present pursued values. What do I mean? Present perceived virtues? Something that people perceive is good right now. That's something that's about we value right now. So I value experiences right now. Right? That's a present virtue. I like to eat at Eddie V's Prime Seafood. That's my favorite restaurant in Tampa. I don't know that it's the best food in Tampa, but it is definitely the best dining experience in Tampa, at least to me. Right? I love that. I love Ocean Prime. It's one of the best dining experiences in Tampa. I want to go and have a good experience with my family where we don't have to cook anything, we don't have to clean up anything, where they're going to wait on you hand and foot. Now, I know that sounds crazy, but that's a present like if I. It's not even so much that they're serving me at that level, but when I go with family or I go with friends, the fact that I can see this great service being provided for people that I care about, that's valuable to me, right? So present perceived virtues also create present pursued values. So when I know what somebody sees as valuable or important right now, now I know what to talk to them about, I know what to offer them, I know what kind of offer to make, right? So second and thirdly, future, future pursued visions, or perceived visions, rather, future perceived visions also create present pursued values. So if I. There's an outcome I desire in the future that I'm not achieving right now, but I'd like to achieve it eventually, that's going to give me something that I can pursue right now as a value, as a virtue. So now the value, now I know where the person comes from. I know where their value from the past comes from. Past voids, present, present virtues, future, future visions, outcomes they'd like to achieve, but they're not yet achieving. So when I talk to people about those things, I know I'm talking to them about the right thing. On the four levels of value, okay, does that make sense? So the lowest level of value is implementation. If you are down here on the implementation level of value, when it comes to mindset, skill set and tool set, what happens is you're going to make about somewhere between minimum wage and, and $40,000 a year. You make 40,000 a year if you're a manager at Taco Bell, you're making minimum wage. If you're making tacos at that Taco Bell, right? So somewhere, or if maybe you're a mechanic and you might even make 80,000 a year, if you're a mechanic, you work on a Rolls Royce or a Lamborghini or something, you might make 80,000 a year as an implementer. But the reason it's hard to create wealth and to set your family up for success on the lowest level of value is because you are using a limited resource, your muscles. You're fixing something, you're moving something, you're cleaning something, you're using a physical resource. Wealth is a spiritual outcome. If you're using a physical resource to produce a spiritual outcome, the spiritual outcome has to be limited. Are y' all tracking. So wealth is a spiritual outcome? I don't have time to prove that to you right now. Go back and watch one of my other videos. I don't know which one. Watch all of them. It's bound to be in one of them. I know it's in one of them. Okay, so I'm using a physical resource to produce a spiritual outcome. But I'm taking that spiritual. I'm using my muscles.

Muscles over time. And time is a limited resource. So I'm multiplying a physical resource times a limited resource. And I'm attempting to produce an unlimited result. That's why I'm stuck, I'm working hard on the wrong thing. People will maintain a state of physical diligence so they can maintain a state of mental laziness. They will work hard at what's not working so they don't have to think about what would work better. I've seen people do it like I've watched people do it and they'll say, I've got 40 years of experience driving this forklift, I don't know how to do anything else. I've got good news for you, buddy, and bad news. First of all the bad news, you don't have 40 years of experience driving a forklift because it don't take that long to learn how to drive one. You have two weeks of experience repeated over a 40 year time period. That's very different. Secondly, in 40 years you can learn how to do brain surgery. So don't say I don't know how to do anything. You haven't taken the time to learn how to do something new. Perhaps. But it's not that you can't learn it, it's just that you never thought about it before. Because most people spend so much time working on what's not working that they don't take time to figure out what would work better. Okay, cool. Lowest level of value. Second level of value is called unification. Unification is the resource we use down here is we use our management skills. Management skills. We're managing the people who do the thing. On the low end, we're going to make 40,000 a year managing Taco Bell. On the high end, we might make 250,000 a year as a mid level manager at Lockheed Martin. But regardless, we're managing a group of people who are producing an outcome. That is why we make more money than people who are doing the actual thing. Here's the problem with that. If you work for a company, you make $250,000 a year. They want you to know they know they own you. They don't want to just. They don't want you to just know they own you. They want you to know they know they own you. So they can say stuff to you like, do you think we're paying you this much money so you can go to your child's recital? Right. Do you think we're paying you this money, this much money, so you can go. So you can leave work early and go to your child's game? There's a reason we pay you this much money. And if so, when we say jump, you say hi. How? On how high? On the way up. Right. They want you to know that. Okay, cool. So that's the second level of value, the third level of value. This is where. This is where wealth starts to be created. In fact, wealth starts to be created at such a high level. I'm going to write this in a different color. Communication.

Communication is the third level. Is the third level of value. The second highest level of value? The resource you use right here is your mouth. On the low end, if you sell cars, you can make 100 grand a year. On the high end, if you're a list actor or you're some kind of celebrity, whatever, you might make $100 million a year. That's pretty cool. And all you're doing is talking. Now here's the caveat. You have to have a mouth and you have to learn how to use it effectively, right? So having conversations that create cash flow, creating messages that move the masses. And it might be that you do that on a YouTube channel, might be that you do that on a podcast, might be like Joe Rogan or.

Andrew Huberman or Jordan Peterson. You might be an influencer, you might be an actor, like Denzel Washington. You might be a singer, like, like.

Taylor Swift or Beyonce or whoever. But if you are a communicator, or you might write songs like Dolly Partner, you might be an author, like Mark Victor Hanson and his co author Jack Canfield, co authors of Chicken Soup for the Soul. They're not really co authors, they're co collaborators. They're co.

They basically collect other people's stories and put them in a book and sell the books back to the people who gave them the stories. It's like, that's a level of genius that I haven't mastered yet. Right? Well, but you're a communicator. You write books. I write books. People buy my books. People buy my books every day. We make hundreds and hundreds of dollars a day, sometimes thousands. Thousands of dollars a day selling books. It's mind blowing. You write a book one time, but a book is an asset. So now when I start, when I develop the mindset to focus above this line, that's one of the mindsets that I've got to master if I'm going to create, if I'm going to set my family up for success, I've got a master delivering value at a higher level, not delivering more value at a lower level. You can deliver more value at a lower level in unification or implementation. It's not going to necessarily equate to wealth. Are y' all tracking somebody? Say, yes. Okay. So the highest level of value is imagination. This is people who come up with the best ideas, and then they communicate those ideas to people who can manage the people who fulfill those ideas. And at this level, on the low end, you're going to make a million dollars a year.

On the high end, it literally could be billions.

Imagination, you imagine some software, and you create that software. You sell that software as a service, and that some people pay you every month for that software, like Zoom. I pay one of my Zoom accounts, I think I pay $500 a month. The other Zoom account, I pay $300 a month. So I'm just one of their hundreds, one of their millions of clients, and I pay them $800 a month. Wrap your mind around that. What if you had a software that's going to be online anyway, regardless of how many people use it, and you have millions of people paying you at least a hundred dollars a month? A million people paying you a hundred dollars a month is 100 million a month where I come from.

That's better than a sharp stick in the eye, right? So you say, Marin, what are you saying? I'm saying, like, if we will have the right mindset, if we will have the mindset to operate on the imagination level and the communication level. We spend 80% of our time here and only 20% of our time and effort and energy down here. We are going to be operating at a higher level, the mindset, to focus on solving bigger and better problems. The mindset that says, I know I can get this done, the mindset that says, I'm not going to think about solving my problems. I'm going to think about solving other people's problems. And when I solve other people's problems, they're going to pay me enough money so I can solve my problems. Like this will change the game, obsess over solving other people's problems. That is the mindset of somebody who sets themselves up for life and legacy. I'm gonna solve big problems for a lot of other people. It'll change the game. I wasn't the sharpest knife in the drawer when I was a Kid, But I wasn't a wooden spoon. I remember one time when I was a little kid, I saw this movie about this guy. He was in prison. He wrote people letters. He asked them to give him a dollar. And he just said, I'm going to just write a million letters and see if I can get people to give me a dollar. If I do, then when I get out, I'll have a million dollars. I'm like, okay, get a million people to give you a dollar. That's a pretty cool concept. So when I was a little kid, I had this idea. How can I get. I used to ask myself all the time, how can I get a million people to give me a dollar? How can I get a million people to give me a dollar? How can I get a million people to give me a dollar? Well, guess what? I can get a million people to give me a dollar, Or I can get a hundred thousand people to give me $10. Or I can get a million people to give me. I'm sorry. I can get 10,000 people to give me $100. That'd be pretty cool. Or I can get 1,000 people to give me $1,000. And all that's a million. Well, if I can solve other people's problems at a level where a thousand people give me $1,000, that's a million dollars. What if I could figure out how to get a thousand people to give me a thousand dollars in one day?

What if I could figure out how to get 100 people to give me $10,000 or 10 people to give me $100,000 or one person to give me a million dollars? If we ask better questions, we automatically open up the door of possibility for us to get better answers. And so all of that is mindset stuff. So I got the right mindset. I believe that other people have problems I can solve. Cool. That's part of the mindset. I believe that other people would be happy to pay me to solve their problems. How do I know that? Because I'm happy to pay people who solve mine. That's pretty cool. That's part of my mindset. But then I got to develop a skill set, and the skill set that I have to develop, the skill set that I have to develop. If I'm going to create wealth and set myself up for life and set my family up for legacy, the most important skill sets I have to develop are communication and imagination skills. I improve both of those simultaneously. By reading books and taking notes on my thoughts, I literally improve my ability to think and I improve my ability to talk, to speak, to write, to communicate by reading. There's nothing we do that is better mental exercise than reading books.

I also love to listen to audiobooks. But if I listen to a really, really good audiobook, after I listen to it, I'm going to read it. I'm going to read it so I can take notes on my thoughts while I'm reading it. And when I take notes on the thoughts that I'm reading. So I'm a little weird. And I learned this little methodology from my daughter. When I'm reading a book and I'm taking notes, sometimes I'll highlight something in the book, but I'll use sticky notes and I'll write down my thoughts about what they said on a sticky note, and I'll put it on that page in the book. And some pages have 15 sticky notes on one page, like books that are really, really, like, dense and thick and rich with content. I'm going to have 15 sticky notes. I'm going to tell you one of the most valuable things you will ever learn to do with regard to mindset and the skill set of communication when you listen to a sermon. I learned this from Charlie Tremendous Jones in his book Life is Tremendous. I learned this when I was 21 years old. And learning this one concept has made me millions of dollars. Here's what he said. When you go to a seminar or you read a book or you listen to a sermon and somebody says something that really resonates with you, don't write down what they said. Write down what you thought of as a result of what they said. It changed my life. It changed my life. That's why I call when I read a book the notes that I take. I call it Charlie Jonesing. I Charlie Jones the content. So now I got an idea from Abraham Lincoln. Abraham Lincoln said, I will prepare myself and perhaps my time will come. Myron golden says, my time is going to come whether I prepare myself or not. If I'm prepared, when my time comes, it will reveal me. If I'm not prepared, it will expose me. I don't desire to be exposed. I desire to be revealed. Right? So I'm going to make sure I'm prepared. What did I do? I didn't write down what. I didn't just write down what he said. I wrote down what I thought of as a result of what he said, by the way, which does all kinds of amazingly crazy things in the minds of people when you're communicating. That's what I mean. When I Say get better at speaking, get better at thinking. So mindset, the most important mindset is like if it'll work for somebody else, I know it'll work for me. If I can solve somebody else's problem, they'll happily pay me. I want to solve a lot of other people's problems. That's part of my mindset. Part of my mindset is it's easier to make a lot of money in a short period of time than is make a little money over a long period of time. That's part of my mindset. So when I believe that, like when I really believe that, you know what I do when I see a little an opportunity to pick up a penny and I have to slow down too much, I'm talking, talking figuratively pick up a penny, not physically. And I'm on my way to get $100,000 paycheck. I don't slow down enough to pick up a penny if it's going to cause me to miss my appointment to pick up that hundred thousand dollars. And so what most people do is they will, they will slow their momentum to pick up pennies on their way to fortunes by being distracted by things that don't add to the mission they are already on. Are y' all tracking? And so what I want to do is I want to make sure, I want to make sure that I stay focused. And somebody calls me, says, hey Myron, I've got an opportunity. You can make $50,000.

Will you look at it? It's going to cost me more than $50,000 to look at it. I don't want to look at it. Now if you'd have said $50 million, maybe you would have piqued my interest. Not that I'm so focus. Not that I'm, I'm so rich that I don't care about $50,000, but I have to be careful how much I care about $50,000 because I don't want $50,000 to cost me 100 million. I don't want to be working on a $50,000 opportunity when the hundred thousand, when the 100 million dollar opportunity that I've been working on is going to suffer. Are you tracking? So we have to prioritize and all good money isn't good.

Some good money we just have to ignore. I get it. It's a real opportunity. I get it. It's viable. I get it. You can make some money. But if it's going to cost me more in time, effort, energy than it's worth and it's Going to distract me from what I'm already focused on. I can't. I have to ignore it. I'm working on a 250 million dollar offer right now. A $50,000 offer is a distraction. You might be working at a 20 hour, $20 an hour job. Well, $50,000 opportunity to you is not a distraction. So it's different depending on where you are on the all set hierarchy. Okay, so skill set, skill set. You want to develop like cognitive thinking skills, communicative speaking skills. Those are some of the skills. Like if you, if you have something good, but you can't say it in a way that helps people see it's good and that it solves their problem. It doesn't matter that you have something good.

So you want to have the right skill set and then tool set. What is the tool set that you need? Well, sometimes the tool set is in somebody else's toolbox. What does that mean? That means you don't have to be good at all the things that need to be done, but you have to either surround yourself with somebody that's good or you have to be good yourself. I remember when we first started making videos. Like when I first started shooting video, I had to learn how to use a camera. I didn't know like a video camera. I didn't. Well, you got a white balance. What's white balance? You gotta white balance the camera. If you don't white balance the camera, the camera's confused. What do you mean? Well, cameras are not just cameras. Cameras are computers these days. White balance means you're teaching the camera what white is. Because once it knows what white is, it automatically knows what every other color is.

Right. You have to adjust your exposure so it's not overexposed. It's not so bright that it's blowing out the picture. Right. But it can't be so dark that you can't see what's going on. Right. You have to find that. And so the, the tool set might be a tool set that you hire somebody else to use for you. Because either you don't have the time or the know how or the inclination to do it. Just the desire. There's stuff people on my team are great at. I'm terrible at. Karina's our social media genius. I'm terrible at social media. Terrible. Jose's a video editing genius. I'm terrible at video editing. Marima's a video editing genius. I'm terrible at that. Like there are people in our organization who are great at stuff that I'm terrible at. And there are other people on our team who are great at stuff. I'm not naming people because I'm giving people credit. I'm naming people to help you understand. You have to surround yourself with people who are strong where you're weak and who are good where you're bad. That's part of the tool set. Sometimes the tools are your tools. Like my tools are words, right? My tools are illustrations. My tools are concepts. So I got to have the mindset, the skill set, and the tool set. And when I take these things and put them together in concert and what happens is I start producing results that give me assets. And the conversation started with this income follows assets. You think you have an income problem, but the reality is you have an asset problem. If you will spend more time, effort, and energy creating assets, assets that bring value to other people, people will pay you for that. Income can follow your assets, and then you can start compounding your assets. If you start compounding your assets, your income will compound automatically. How do you set yourself up for life and legacy? With the right mindset, times the right skill set, times the right tool set, it will produce assets that income can follow. If you want to watch another video of mine that will really help you in the wealth creation game, watch the video called It's Easy to Get Rich. It will change your life for the rest of your life. Thanks for watching. Peace out, Cub Scouts.