Simon Sinek says AI will transform jobs, not kill them. The real fear is uncertainty about what's next. After the Internet, 80% of today's jobs didn't exist before it; tax digitization eliminated accountants but created IT roles. New positions like prompt editor are already emerging.
People are afraid of AI, right? And it's not that it's going to take away our jobs. It's that I don't know what's going to happen to me. The fear isn't losing the job. The fear is what's next. And so if we think back, you know, 30 years ago, something like 80% of the jobs that exist today didn't exist prior to the Internet. You know, IT consulting was not a robust business where now it's standard. The narrative isn't your job is gonna go away. The narrative is your job is gonna change. And I'll give one example. I'll give me, right? So in my world, the writer is king and the editor is disposal. What AI can do is write a bad first draft, unless it's an original idea. So, like, let's talk about a press release. We pay a PR person a lot of money cause they know how to write a press release. That's the hard part. And then the rest of us get our grubby hands on it, right? That'll change. That'll change. Because now ChatGPT can write a bad first draft of a press release, but the editor is going to be the hero. And so we're going to replace writers with editors. And so to use that example that the job's not going away, the balance would shut. I'll give you another example. In the United States, the IRS a bunch of years ago, digitized taxes. It used to be you send in the form and teams and teams and teams of accountants read through our tax forms and they replaced it all with computers. And they offered this massive savings in how much the government actually saved when we digitized taxes.
Zero. Because, yes, they got rid of all the accountants, but then they had to boost up the IT departments because now all the computers were playing. Reading the taxes, the net savings was zero. The jobs changed, didn't go away, they just changed. The net savings will be zero. You're going to have to pay editors more. You're going to have to pay what you used to pay writers. Instead of talking about your job is going away, which is a narrative, we start talking about the new jobs that are going to be available. I think that gets people excited because again, they're not afraid of losing their jobs. They're afraid of that there's no job for them. And so we start talking about all the new jobs that are going to exist, like prompt editor, you know, all of these things that are going to happen. It's the uncertainty that freaks them out. So all you have to do is paint a picture of a little more certainty than we have now.
