Stop Trying to Beat the Competition | Simon Sinek

13 Nov 2020 · 1 min

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Simon Sinek argues that organizations should stop framing others as "competitors" to be beaten and instead view them as "rivals"—particularly "worthy rivals" who reveal weaknesses and prompt self-improvement. He uses the pandemic as an example: when COVID-19 hit, companies focused on survival rather than beating competitors, illustrating the "Infinite Mindset" of staying in the game as long as possible.

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Stop talking about the other players in your game as competitors, because competitors are there to be beaten. And so you spend all your time trying to beat your competitor in a game that has. That's stupid. That doesn't exist. You make up your own metrics in your own timeframes. You can be a winner or loser every day if you want.
And start thinking of them as rivals. And some of those rivals are worthy of comparison. And a worthy rival is another player in the game who does some or many things better than you. They reveal to you your weaknesses, and now go make yourself a better company. And as soon as the pandemic hit, there was not a single company. 0.0 companies on the planet Earth when the pandemic struck that was trying to beat their competition. 0. They were just trying to survive. Whether it's recessionary times or a bull market. That should be your attitude. Always survive. Stay in the game as long as possible. And I thought that was so funny that we. We had no problem taking our eyes off the competition and focusing on improving our own systems and figuring ways to stay in the game. That's called Infinite Mindset. And it happened immediately.