The best storytellers stop writing for themselves and start writing for their audience. Research who will hear your story, then shape it around what matters to them. That shift from a me story to a you story is what makes people actually listen.
You're one of my favorite storytellers. What's one thing someone can apply today to be a better storyteller? Biggest mistake most people make in storytelling is they don't know enough about who they're telling their story to. They don't invest in taking an opportunity to just do a little bit of work about who it is that you're going to get a chance to spend time with, who it is that you're going to get a chance to impact with a story. It will allow you to make a slightly different tweak to the story that might allow it to be heard differently, might allow you to have greater impact. Know your audience. Know your audience. You're writing a story for someone. Correct. That's brilliant. That's so good. Yeah. When people screw up narratives, it's because they're writing for themselves. They don't know who they're writing for. Right. It's a me story. If it's a you story, it's a different story. Great advice.
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