Simon Sinek shows what he carries in his Optimus backpack, from Mount Hagen coffee sachets and Dick Taylor dark chocolate to a LifeStraw that filters microplastics. He explains each item as essential to travel, comfort, and his philosophy on avoiding mediocre airplane coffee and staying prepared.
Chapters
I'm Simon Sinek, and this is what's in my bag. I have my Optimus backpack by Soul Guard. This is my actual bag. You can tell because it has some sort of Star wars luggage tag. I had a Boba Fett one, but it broke. I always have a carabiner on the side of my bag because, you know, sometimes there's a bag or a hat that I want to carry with me. I always keep a carabiner on my bag. On the right pocket. There's always some sort of sanitizer or something. You're traveling. It's icky. And I usually keep the left side open for a water bottle of some sorts. Okay, now let's take a look in the bag. These are the things that I always have in my bag, regardless of where I'm going or what I'm doing. So this stuff is the standard stuff. Notebook for ideas, some sort of thing to clean my sunglass or clean my glasses. A couple of tokens of inspiration in case I meet somebody and I give them to. I give them one, some loop headphones because loud noises annoy me. And so sometimes if I go to a loud place, I'll have some loop earplugs. I travel with my own coffee because I find the coffee on airplanes is awful. And so with a little hot water, I drink Mount Hagen coffee. They come in these little sachets, regular and decaf. So I always have a little bag of coffee with me. So I take that wherever I go. Always, always a bar of chocolate. I particularly like Dick Taylor. This is. What is this? Fleur de sel, 73% dark chocolate. I always have a bar of chocolate in my bag with me. There's usually some sort of book. I don't always read it, but I travel with it with the idea that I will read it one day. Solguard Dopp kit with all of my toothpaste and all that stuff. Sunglasses, in case I. Them, of course, cables with me at all times. Oh, this is Shakespeare's cat. And in here I have. Oh, I didn't even know I had this sort of electrolytes, I guess for the morning. I've just started traveling with one of these. It's called a life straw. It's a straw that when you drink out of a plastic bottle, it removes microplastics, if you care about that kind of thing. It removes all that kind of stuff. So that's always in the main compartment of my bag. More lens cleaners. There's a house key here. I forgot that was there. It's good to know. And the back. This is one of the things I designed. When we made this pack, I always got annoyed that a lot of backpacks only had one compartment in the back for either an iPad or a computer, and we put two, because I travel with an iPad and a computer, so we have two compartments so I can fit both devices. That's what's in my bag.
