The Ted Lasso "Believe" Sign Started as a Joke

I think we all fell in love with the Ted Lasso show, which is— it's a show about optimism. It's a show about taking care of each other, which is quite different than American television, where they make people seem evil in the editing, and they create artificial conflict for our entertainment. And it's a very European thing to have a show that's quite positive without all the artificial conflict. Was that because the 3 of you had European experience.

My kernel is, is, you know, probably smaller than Joe's and definitely smaller than Jason's, but was, we're gonna have this show and this American in this European world, how's he gonna stand out? You know, there's nothing Europeans find more annoying about Americans than their chipperness. The Believe sign is a distillation of what was gonna be a larger idea of Ted putting up like 1,000 like corporate keep at it type slogans, you know, hang in there, meow. And just how much that would infuriate a footballer like Roy Keane. Right. That just kind of just got distilled down like, okay, well, you know, it's not like all English people are grumps.

But there's a stiff upper lip thing, you know, they put up with shit better than anybody on the planet. Yeah.

And sort of accidentally, that, that is really where the culture clash of the show is more than like he doesn't know, you know, what side of the street to look at when he, when he crosses the street. Just this Midwestern-ness, you know. Yeah. And this Midwestern-ness in a competitive world that Wants no part of it whatsoever. Yeah, yeah, yeah. Until it does.