"Trust First" by Bruce Deel

We're also publishing a book by Bruce Deal called Trust First. As you know, Bruce runs an organization called City of Refuge in Atlanta, Georgia. And he. I don't know how to put it. He saves people, to put it mildly. Drug addicts and hookers and all these people that he takes on the street, and he gives them a second chance, and he believes in them. And when you and I met Bruce, I think we were. The whole room was enamored with him. Because Bruce does something that I think few of us have the courage to do, which he gives people extreme trust. He takes somebody who the rest of society would say is unworthy of our trust, and he trusts them as if they were old friends or family. And what he has learned is that when you take the risk to trust people, they rise to the occasion, and they're able to transform their lives, they're able to transform their path into one that is more positive for them and those around them. And though it is a remarkable story about trust and what Bruce is doing, it's an extreme version of a lesson I think we could all learn. I think few people, and I don't think we'd ever recommend for anybody to trust the way Bruce trusts. I think that that's a whole other order of trust. But if we could learn to trust better than we do now, to take the risk to trust people more than we do, to learn from Bruce's example, I think it makes for better organizations, and it makes for.

Better collaboration, better work environments, better cultures, better society, better friendships. Talk about inspiring. Sam.