A tour guide discovered that fewer facts and more human stories earned better tips. By tracking what worked in a spreadsheet, he learned that people don't want information overload. The same principle applies to any presentation, from sales pitches to internal meetings.
Chapters
I don't know if you've heard about the free tours. You go on a tour, there's no payment for a ticket, but you give a tip at the, at the end. Yeah. And I started that and I really struggled at the beginning to make any money, not because of stage fright or anything like that, but because I thought it was all about knowledge, dates and facts. And I thought, if I know more, then people are gonna be impressed. And they didn't, they weren't, they made no money. And I then started to, like you did, go on the tours of the guides who I knew were making good money. And I started trying to work out what are they doing, and I would copy them. And so I started this process of tracking what I was doing and mapping it out on a big spreadsheet, worked out what made more money, what made less money. And the thing that worked was actually less information, not more information, and just distilling things down to a few human stories that people can actually What a great analogy, the tour guide, right?
Because if you're giving any kind of presentation, whether it's a sales pitch or a presentation internally to your own company, you know, it's a bit of a tour.
Mm-hmm.
You're taking them, you are the guide taking them through the information, through the history or the future or the ideas. And you're 100% right, having been on many walking tours before, the people who just overwhelm us with data and facts, It's too much. We're bored, we're tired. We're the ones who are funny and charming and tell you a couple of brilliant stories. They make it entertaining. And I think people are very afraid of this word entertaining because they think entertaining means telling jokes. And sometimes it means that, but really entertaining just means I'm enjoying getting from point A to point B.
