What Aligned WHYs Look Like | Simon Sinek

Every one of us has a why. It is our birthright, if you will, which is, you may not know what it is, but every one of us has one. And that is because we are all the products of our own upbringings, right? We are the sum total of the lessons we learned and the experiences we had during our. During our youth. And your why is fully formed probably by your mid to late teens. And the. And you are who you are. And the rest of our lives simply offer us an opportunity to make decisions that we may live in balance with our why. And we know what it feels like. It feels like flow. It feels like, I got this. It feels happy, it feels confident, it feels joyful. Where. When you're out of sync with your why, it feels like stress, it feels like anxiety. And we can control for that. You know, it's just patterns of behavior. So every one of us has our own unique why. And the opportunity is to combine our efforts with people whose whys are synchronous with ours. Right? We know what this looks and feels like. It looks like friendship. It looks like successful marriages where we're not friends with everybody. And there are people who do what we do and like the things we like, but we're not friends with them because there's a values thing and there's a worldview thing, and there's a. There's all kinds of things that factor in. And so every partnership is going to have different whys. The question is, why did they start the firm? Why did they join this firm? What is the firm's origin story? And what is the firm's just cause? What is the firm's vision? Right? So even though every single one of us has our own unique why, and every firm has their own unique why, visions are different. A vision of the future. There's only a very, very small percentage of the population that is visionary, right? Not everybody is Steve Jobs and Martin Luther King, but. And so a young generation puts tremendous pressure on themselves to what is your vision? You don't have to have one, but you do have to find one. You can latch onto someone else's vision and make it your own. And when a firm has a vision, what you want to attract people who's wise, help advance that vision, right? Or in other words, we come with common purpose. So it's very, very, very important for organizations to clearly express their just cause. The world that they imagine that does not yet exist, that we will commit our efforts to help build a vision is not to be the biggest firm with the highest quality X a vision is not to offer our clients the best possible product. That's not vision we talked about at the beginning. That's literally nothing. Vision is, I have a dream that one day little black children will hold hands on the playground with little white children. That's a vision. Steve Jobs had a vision that he imagined a time in which individuals could stand up to Big Brother, and one day even an individual could compete with a major corporation. Notice it has nothing to do with computers. The computer was the perfect tool he saw, to advance his vision. So what is the vision? What is the world? You imagine that you view your profession as essential at helping advance that vision. Right. And when you start talking about that, you start to attract people whose why then contributes to the building of that vision?

Sam.