What's Your Origin Story?

If you define yourself as a media company, then you can only do media, right? But why were you founded? What was the vision when— if you go back to your roots? Because a why, a purpose, a cause is fundamentally an origin story. What was so important? What was the opportunity that was so lacking? What was the problem that people were facing that 100 years ago your founders said, we're going to risk the The chance of overwhelming failure to do this, that it was so important. And when you're at your natural best, what is the vision that you're pursuing that has nothing to do with your product? What kind of world are you trying to build? What are you trying to give to people? Don't tell me entertainment. Don't tell me media. That's every entertainment company. That's every media company. What is the bigger reason other than your product that you're in business? And what are new ways What are the innovative ways that you can bring that to life? That's where the opportunities lie. And that's much harder for your legacy and your new competitors to play in that playing field because it's your vision.