Who Is Better Than How

9 Jul 2023 · 1 min

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0:47

Short coaching-style monologue advising entrepreneurs to prioritize identifying the target customer (the "who") before focusing on methods of selling (the "how"). The speaker stresses that the choice of who determines how to sell and reports coaching thousands of entrepreneurs who struggle most with deciding who and how to help.

Chapters

If you're focused on your. If you're focused on trying to figure out how to do the thing that's missing in your business, in your life and your whatever, you're focused on the wrong thing. You shouldn't be focused on the how. You should be focused on the who. So. So a lot of people are focused on how do I sell more of my stuff. Before you do that, as an entrepreneur, like time out, why don't you figure out who you should be selling to in the first place? Like, the who for. Like, who should I be selling to is way more important than how do I sell? Because the who you're selling to is going to determine how you sell.
Right? But most people never, like, believe it or not, coaching thousands of entrepreneurs, the hardest thing for them to decide is who they're going to help and how they're going to help them. How do you have a business? You have to know that. You have to know who you can help. You have to know how you can help them.