Myron Golden says entrepreneurs fail to scale because they don't make enough offers, and the ones they do make lack clear value. He breaks down four types of offers: lead generation, core product, premium value, and continuity.
Hello, My friend Myron golden here, and I just want to talk to you about the most common mistake entrepreneurs make that keep their business from making six, seven, multiple seven or eight figures. And that most common mistake is this. They don't make enough offers. I've coached thousands of entrepreneurs and the number one common denominator in entrepreneurs who are struggling is they don't make enough offers. And then when they do make an offer, it's just a bad offer because most entrepreneurs don't understand the value of their offer. The value of your offer is not pieces, not process. It's not your person. It's not. It is the payoff. In other words, what's the transformation that you can create for somebody that will make them desire to pay you? It just so happens that I've created a challenge called the Make More Offers challenge, where I teach people how to make more and better boss move offers. What are boss move offers? Lead generation offers, Core product offers, premium value offers, and continuity. Join the Make More Offers challenge. Learn how to make better offers.
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