Clegg argues your authentic story and distinct voice are what attract the right audience. He uses the biblical phrase "my sheep hear my voice" to show that if people don't hear you, they won't follow. Be honest about your transformation, show passion for who you serve, and ignore the critics.
Your story is the thing that resonates with your ideal avatar and your ideal audience. Put all of your effort into crafting and conveying a better story and none of your effort in getting people because your audience is attracted by your voice. There's a biblical principle. Here's what Jesus said my sheep hear my voice. I know them and they follow me. But what if he didn't let his voice be heard? His sheep wouldn't know how to follow. They wouldn't know how to follow him. Here's another thing he said, my sheep hear my voice. And another they will not follow. Be the best version of of yourself. Tell an honest transformation story. Display and emanate the passion that you have for the transformation of the people you serve. People will come out of the woodwork to follow you and ignore the Washington Post.
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