Codie SanchezFounder @ Contrarian Thinking

4 ways billionaires get rich

6 Mar 2026 · 1 min

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Codie Sanchez breaks down Naval Ravikant's four levers of wealth: labor, capital, code, and attention. Rockefeller used other people's money after banking laws changed. When you stack all four together, you can generate what Sanchez calls "print-money" wealth.

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Naval Ravikant had an idea that was so brilliant and probably made me my first million, which was every type of billionaire you can imagine was made from one type of leverage. The first type of leverage that he talked about was labor. So back in the day, all the way in the pharaohs, if you wanted the pyramid, you had to have slaves back then, then employees all the way today. So labor is the first tier of leverage. Second is capital. That's when like the Rockefellers became billionaires. That coincided with the banking law, which allowed for the first time ever people to mass utilize other people's money. And then the third realm of billionaires was via code, right? That's when we started to see all these people in Silicon Valley have a little army of leverage in the form of code. And now the new highest form of leverage we have is attention. And if you can layer all 4 of those on top of each other, you can print money. If you have somebody's attention, you have the most valuable commodity in the world.