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In this brief talk, Codie Sanchez outlines five key motivations that drive wealthy consumers to make purchases: scarcity, privacy, exclusivity, convenience, and status. She provides concise examples for each—limited‑edition drops, private restaurant locations, bypassing long lines, instant delivery via DoorDash, and luxury branding like Louis Vuitton. Sanchez then urges creators and entrepreneurs to embed these five drivers into their product design and marketing strategies to appeal to affluent buyers.
