7 Businesses That ALMOST Never Fail (Backed By Data)

Data says over 50% of you want to start your own business, but less than 10% of you ever will. Why? Because you don't know what business to start. In this video, we're changing that by breaking down the least risky businesses that anyone could start, or in other words, the businesses that are easiest to start because they have low startup costs, little regulatory technical barriers, low concentration, otherwise known as fragmented markets. So by the end of this video, you'll have enough data and stories to go out and start one of these businesses for yourself. But how do we know? We analyzed institutional data of 30,000 businesses to find specifically the businesses with the lowest barrier to entry. By the way, we used this database, which cost me 30k a year. But before we get into it, make sure and hit that subscribe button so that you can learn all the rest. All right, we're going to start with one of the worst, but one of the best that might surprise you, which is a chiropractic practice. Now, I wasn't even going to include this one because it does mean that you're going to have to get licensed, you're going to have to go through some certifications. But the reason I did is because if you think about medical profession taking the better part of a decade and being really expensive to go to, chiropractic is way down here, maybe three to four years on average. So you could start at a lower level and scale your way up as opposed to having to be the doctor that your parents always wanted you to be. Let's start with the barriers to entry startup costs. How much is this bad boy going to cost you? The startup costs for a chiropractic practice are one of the lowest in the healthcare businesses, which is actually fascinating. So let's say from a just a supply perspective, you could be in for less than 10k. We'd have an adjusting table, which would be 1500 to 5000. Diagnostic tools, maybe 500 like reflex hammers. You guys ever seen those? Therapeutic equipment, Maybe another thousand dollars for items like electrotherapy devices, maybe for items where you can get them to massage different parts of your body. Support tools, 300 to 1000 for things like pillows, cushions and other accessories. Now, education requirements are are more chiropractors need to complete a doctor of chiropractic program. The educational barriers are way lower compared to becoming a medical doctor. Obviously these could take three to four years to complete after undergraduate studies. One of the bigger things that you have to think about with chiropractors is insurance shouldn't be that expensive. But we got to make sure we protect you from if you're new to the game and anybody gets hurt. The chiropractic industry is highly fragmented with independent chiropractors operating solo practices all over the country. And those people represent half of the industry. Things to consider, flexible practice models. So chiropractors have the flexibility to start small practices, mobile services, which basically requires little to no cash up front. In fact, the way that I got to my most recent physical therapist and chiropractor is from a gym located here in Austin, Texas. This case study in particular is interesting. My friend Andrew, who set up in his gym, the gym that I happen to be a part of, and created an atmosphere for him to be a physical therapist. First he started doing massage because that was easier to get into. Then he continued with physical therapy and he is also actually licensed as a chiropractor. What's interesting is he has a few best practices that I thought would be useful for those of you who want to work with your hands but don't want to go through the whole doctoral practice first. He said he transitioned from insurance based clinics to a cash based practice at a gym here in Austin, my gym. And the reason why that's interesting is with insurance, one, you have to chase the payments. You can't set your own prices because insurance sets those prices for you. And it often means that you have a different type of clientele. A type of clientele that might not have enough money for them to pay direct. Now the tough part is with a cash based practice, if he doesn't get customers, he doesn't get paid. But he built up a strong rapport with the gym trainers and basically had lead flow, right? So he told him, you send your clients to me, I'll send them back to you. So he developed a full caseload of recurring patients based on people who are coming in to train. Go work out, come to me afterwards, go work out, come to me afterwards, and vice versa. In this cash based setting, it's crucial to target sort of health conscious, active clients who actually value preventative care, encouraging them to do things before they need it. And then you could even give them a little tip, a little extra cash for referrals. Bookstores. This one surprised me too. Originally I thought, why would bookstores be so low risk and not have much that you need to start? But then we started digging into it a little bit more and this is what we found. Really low barrier to entry. So no regulation or prior education needed. Unlike most industries, nothing is stopping you starting a bookstore tomorrow Certainly low concentration. Yes. While no doubt online bookstores are everywhere, physical bookstores still offer a unique shopping experience. And a lot of times they're partnered with things like a pop up cafe that you know, a little store with additional goods in them and they encourage you to browse and discover an inviting atmosphere that an online retailer couldn't actually have. And the proof is in the data. Despite a slight decline in 2023, print book sales were still up 10% higher than in 2019, the last pre pandemic year. And I don't think this is a huge business. You could grow to massive levels. Two, I think this is an interesting business you could do as a pop up. So you could have pop up bookstores. You could also have book resellers where people can come in. You can get books for basically free from people because feel like bad throwing away a book and then you can resell those books. It's not something that you're going to have a huge amount of volume in. So you'd probably have to mark up the price on those retailers. And having researched exactly how much it takes, it looks like an initial investment. You'll need somewhere in the realm of, let's say if you're going to do a pop up store, maybe you'd need donated books plus a thousand bucks for rent, plus another thousand books, plus another thousand bucks for additional books and some other accoutrements to make the site look nice. But if you're going to do a real store, you're going to need more like 10,000 or maybe 25,000 as a bare minimum. What's interesting though about book sales is if you are an in person store, oftentimes you can get books without paying for them upfront. And so a lot of the bookstores that you have have an on sale basis. So you get paid for the book author when we sell the book, which is interesting, that means they float your money for you. Now rent could be all over the place, but could range anywhere from $1,000 to if you're Barnes and Noble, this is going to be 100,000 plus. Obviously if you're going to do it our way, you're going to want to make your rent really, really cheap. I'd probably stick with pop ups too. I wouldn't keep this business model as a for sure until you trialed it on a very small basis and probably piggybacked on somebody else's traffic. So something like a coffee shop. Of course as a bookstore you're going to need bookshelves to display Store and market your available book titles. The number of bookshelves you'll need is going to depend on your opening inventory for the bookstore. But I would budget, let's call it anywhere from three to $10,000 on bookshelves. We also know this because you could do bookshelves on the cheap. And we've seen this lots of different ways in the Halloween superstore models we looked at. They pop up a 30,000 square foot store and they use less than $25,000 to build the shelves. So for your little bookstore, we can do it cheap signage. Obviously you need this inside and outside of your bookstore to market your store. But this is where prices could really vary. But you can show your promotions, show your book prices and designate the different sections throughout the store. This is going to add a couple thousand dollars utilities. Estimated utility costs for the first month to keep the building functional. 475 to, let's call it 2K. Things to consider here. Great operational flexibility. Small independent bookstores can operate with minimal staff, huge benefit. But bookstores, they operate on pretty slim profit margins, so making profitability a challenge. Which means that you have to be super strategic on which books you choose. But I think there's plenty of ways to do this in an interesting market. Let's use one case study from Ryan Holiday. So Ryan Holiday's bookshop is called the Painted Porch. And he's got this huge following online. And Ryan's recognized as sort of having this unique appeal of physical bookstores that you can never get online. The store focuses on a curated selection of books that he personally recommends. And he aims to provide sort of a lovely funky shopping experience that prioritizes amazing titles rather than a bunch of trends. And then he adopted a community centered approach so people come and engage with the literature and each other. The other part that I really like about this model is if you live in a small town like Ryan Holiday does, the lease is really low. The main street that he's on has great foot traffic. Lots of times people go to these tiny towns and in these tiny towns there's not a lot to do. So they might want to go to a little local bookstore, have a cup of coffee and peruse a book. This is why you'll often find a bookstore located on main streets in like second, third, fourth, fifth tier cities. I think it's a really interesting way for you to become a community hub. They're not going to your bookstore because they have a book need. Like I need this book. That's Amazon, baby. They're coming to your bookstore because they want to have an environment and a feel. They want to support local authors. They want to be able to actually be there for an author signing. You could have local up and coming activities for potential authors. This is really a community play and that's why I think it's really an interesting, fun business model. I kind of want to open a bookstore, but why is looking to own a business important anyway? Well, I think one of the biggest differences between everyday humans and the average millionaire is that they have multiple income streams. And I'm willing to guess that most of you don't. I certainly didn't. In fact, the average American has just one income stream, usually their job. But how do you go from one to seven income streams? Am I suggesting you go and start seven new businesses? No. If you can't buy a business outright, then maybe you do real estate, but maybe you can't buy real estate outright. So you use something like the fundrise flagship fund, which allows you to invest in real estate for 10 or 100 bucks. I actually started investing in fundrise when they started years ago. Typically I don't allow investment platforms onto the things that we do. But I think in this environment today, with real estate down with small amounts of risk, allowing more people to get income streams as part of the mission, Financial freedom doesn't come from some get rich quick passive income. It comes from thoughtfully investing over time and allowing it to compound. If you guys are interested in investing, fundrise is a great platform to do it. Thank you for sponsoring this video. Fundrise. Click the link in the description below and you can get more information on Fundrise. So, next one. Mobile food services. You guys know what I'm talking about. This is the food truck. This is the popsicle cart. This is an ice cream truck. These are all around us. They've become part of everyday life. I even saw one the other day. That was a mobile coffee shop that was set up outside of another coffee shop because that line was too long. You also see these outside of really big restaurants. During rush hour, they just pull in. And because it's lunchtime, there's going to be tons of people in there wanting quick and easy food. You have a food truck as an alternative. So the barriers to entry here are, well, way lower startup costs compared to traditional restaurants for sure. While opening a brick and mortar restaurant can cost upwards of $200,000 to a million or more, food trucks are a tiny fraction of that. You might not even have to pay at all. And we can talk about that here in A second. So some support initiatives, initiatives like on the Go la provide affordable food truck rentals and operational support to allow people to enter the market with minimal upfront investment. That means a lot of times for these type of endeavors, there's some sort of government grant. There are food truck vend locations where they might even help you get your own food truck in order to fill their lease. So there's lots of ways to get access to food trucks without spending a ton. Food truck industry highly fragmented. There is literally no single operator controlling more than 5% of the market, which is wild. But this means a lot of people are opening food trucks. The number of food trucks in the US has increased from about 4,000 in 2010 to over 36,000 by 2023. So some things to consider, you got to get in the right places. This is the location, location, location of real estate. You have to make sure that you have traffic already and probably quite a bit of traffic because you're going to have no SEO, not great signage and the things mobile. So you got to figure out how are you going to get to where the people are. Two ways to build a business. You can either pull people to you or you can push them to you. You're in a food truck that's located outside of a big huge football game in which there's a bunch of hungry people that don't want to pay 3x inside the stor stadium. So profit margins for this industry are actually slightly higher than restaurants. So let's say that restaurants typically operate somewhere between a 3 to a 10% margins. Food trucks can operate somewhere from 6 to 20% margin. Let's do a case study here. Catherine O', Brien, also known as the ice cream lady, is somebody that we've talked to at Contrarian Thinking. What's interesting is watching the launch that Katherine did. She sells ice cream out of a bike. Look at this thing in front. I don't know what this is. This is like a basket. It's like a cooler. It's like a bike cooler business. It's called cream cruiser. In 2015, after she was kind of inspired by the crazy crowds at Baltimore's Inner harbor during her commute. And she realized that she could start a business with really low startup costs, sell to a bunch of people that are already located there, and then build on top of it. So she launched the business with an investment of around 8,500 bucks, which covered the bike trailer, event supplies, permits, and obviously her ice cream. What's interesting is over the years Catherine has catered more than 700 events and sold over 160,000 ice cream sandwiches, meaning that she's done sales of more than $1.6 million. What I thought was interesting about this too is that she was really clever and that she didn't just have a style static location. She said, well, people will pay a premium to have one of these bad boys at a wedding. And so because of that, she could have her Saturdays and Sundays, which maybe would be great for ice creams during the day, but in the evening, who's buying ice cream in the middle of the night on Friday? Well, if you're at a wedding, you've already gotten a down payment from it. Plus you get paid up front when you do something like a wedding or an event and then you get to fulfill later on. Whereas otherwise if she's going to go sell just on the street, she gonna have to buy all the stuff, hope people sell it. So this allows her to be a little bit more flexible. Now it's not all sunshine. Let's talk about some challenges faced. So despite the initial success, she had a lot of challenges with a failed wholesale venture that led to a lot of money lost, which meant that she refocused on catering, which improved profit margins. Catherine now earns a minimum of 25k per month and has expanded her business model to include Bike Business University, which is interesting, and an online course teaching others how to start similar ventures. It's kind of like how people decide once they have a really great painting franchise located in Austin, Texas, like we do with that one painter. Wait a second, I could grow all of Texas myself and have lots of painting ventures. Or I could franchise it and I could allow other people to copy my model. And she's allowed other people to copy her model. So now she has multiple revenue streams. Oh, by the way, if you liked hearing about Catherine's story, link in the description for our newsletter. We write about stories like this all the time. We have a deep dive on Kim. Catherine too, if you want to see more of her numbers and check our facts. All right, let's talk about the next one. Florist. I'm obsessed with this idea. I think when I retire I want to be a florist and apparently have a bookstore and that's it. Then no more Internet. We'll shut this all down. You'll never hear from me again. But the florist businesses are interesting for lots of different reasons. One, you can scale this quite easily. You can scale this from a tiny little wagon that you sell some bouquets out of to a big enterprise where you do weddings and events and thus have a big front end filled with flowers, but also a big back end where you fulfill $100,000 plus orders. Let's get into barriers to entry. So no formal education is typically required to become a florist. I don't think there's a PhD that anybody's requiring. At least not yet. At least not until the government gets its hands on it. Licensing requirements also are really not a requirement. So most states in the US don't require specific license or certification to work as florists, which is great. And you can start as many ways as you can think of and you can fit it around your current life. The other thing is you can do freelance work. So some florists begin their careers by offering freelance services for small scale events, right? I love the idea of home based businesses. This is how business started. Now whenever I tell somebody you could start a business in your home, they go, oh no, what about the risk? What about the insurance? What about the requirements? You guys, have you been to fucking Etsy lately? Do you think that they have a headquarters for the dollies that they put on a table that the grandma knits? Of course not. Home based businesses is where we started. It is our right as humans to be able to start a business in our home. As long as you don't transact the stale at your house. That is usually the difference between the two. So if I was at my house right now, not we're at my office, but if I was at my house and we had customers coming in and out, that is a storefront, in which case the government tries to get their piece. But otherwise, with the rise of e commerce, many florists start by operating from home, just like we all did. So you can really reduce some of those overhead costs. But to scale up from there, I sort of see it as a stair stack. So you start at home, then you might have a pop up location where you go, oh yeah, this kind of works. Then the next level would be having a pop up stand. Then you could have an actual brick and mortar store, et cetera. A florist could be started with as little as a thousand bucks. You need tools and supplies, let's call it 200, 300 bucks. Initial flower inventory. 300 to 500 business registration and licenses. I don't know, 50 to 200 bucks. Marketing materials could be expensive, but you probably don't need anything to start except the right location. Maybe a hundred to two hundred bucks will allocate to That a website or online presence. You probably just need Instagram these days and a cheap website so you can get Google reviews. The other thing that's interesting is that it's pretty low competition. So 38,467 florist businesses are operating right now in the United states as of 2024. So that means there's a lot of them. But if you think about the fact that we have a population of 300 plus million, I don't think that's as many as we think. Here are some things to consider. Maybe it's a great time to enter into the industry. The florist industry in the US is growing like crazy. Revenue increasing at a compound annual growth rate of 4.1% over the past five years. So that means the industry is like, I don't know, 8.6 billion in total market cap. The profit margins on the business are interesting too. They reach about, let's call it 5 or 6% of industry revenue in 2024. So that's pretty healthy. So let's talk about a case study. This company is founded by Christina Stembel in 2010. I actually met her back in the day. She actually started it from her one bedroom apartment in San Francisco. She launched the company when she had only 50k in savings, nothing else. She didn't have any external investors. What's interesting is Farm Girl Flowers is now an E commerce flower company that ships bouquets, vases and arrangements across the U.S. the company started with just one daily bouquet and has grown to offer up to 40 arrangements at a time. I mean, I'm not sponsored by her or anything, but I use her bouquets every time I send. What I love about this business is, you know, a lot of times you get a bouquet and they're in like a big ugly commercial box and they got this like plastic wrapping on top of them. They're kind of cheap looking flowers. They're just bright red roses. You men are like, I don't know what you're talking about. But for women, there's a real difference between a corporate looking bouquet of roses and between like a boutique hipster bouquet of roses. And that's what Christina's is. But what's fascinating is this business remains completely bootstrapped. No external funding, which is fascinating in many ways because her competitors are multi, multi, multi, multi, multi million dollar businesses with lots of funding. Also, she is the only national flower delivery company owned by a woman, which is wild because I think women are the ones that like flowers. But I guess you dudes Are the ones that buy them. All right, next one, pet care services. This could mean lots of different things. It could be grooming them, so washing, trimming, cutting the nails, et cetera. It could mean walking them, it could mean babysitting them, like those little pet hotels. Lots of different ways to service man's furry friend. What's interesting is the market is quite fragmented. There are some big companies in this industry, but that's not really the majority of them. Most pet service industries that aren't the few VC backed ones you can think of are done locally. And I think a lot more money can be made by specializing in what types of animals, what types of grooming or training. I have a friend who has a training company that does seven figures a year and it is all about training your Belgian Malinois and how to be a protector. Her name's Ashley Horner, if you want to check it out. It's an incredible business that basically takes people who are obsessed with this one type of dog breed and turns their dogs into absolute protection animals. There's also services like this for people who come into your house, like this guy. Low startup costs, you can literally start for less than $100. Dog walking, for example, a leash, you might not even need one. They probably have one. Print a few flyers and you're good to go. In fact, a woman did that in my neighborhood and now walks a bunch of my neighbor's dogs. And for some reason, because her flyer's there, it's like her face, you tear it off at the bottom. Remember that she says she's located locally. I felt more comfortable with that than actually going to an online store site. And the best part, not only are these very loyal customers, they'll tell their friends if you're any good. And their friends have geographic concentration, they're next to each other. So my tip, get to know other pet care services like grooming and send each other your customers. Regulation does vary, so you should make sure you check for the particular service. But on the whole, vertical IQ ranks it as much lower than most comparable industries. I don't think you need a certification to know how to walk somebody dog. Similarly, the skill set requirements varies from service to service, so you might not be able to start, for instance, a Belgian Malinois training company. Or I have another friend who has something called Bite Camp, which he teaches, like these badass service dogs, how to like bite and attack somebody if you yell at them. So you probably can't do that if you haven't been properly trained. But I'M pretty sure just about anybody could walk a dog. Just about anybody could learn to wash a dog. Alright, things to consider here, here. Pros. Big target market. So 82 million US households own a pet and we spend a lot of money on them and it's growing. The global pet care market was valued at 226 billion in 2023 and projected to grow 340 billion by 2029. So that is a fast growing market. The other part that's nice is this can be mobile or location based. So it's a old school industry where there's a lot of opportunity in modernizing these services by leveraging the Internet to better serve pet owners in search of quality providers. I also think you really can't speak too much about the effect of localization. People are very attached to their pets. They want to know that it's not some big commercial service taking care of them. They'd like to know the person. That's why, for instance, you know, you used to go to Petco to wash and groom your dog. Now I would never drop my dog off there. I wanted to go to like the local groomer instead. So we actually saw the market start to protect these really big guys and then consumers say, no, I kind of want the local guys instead. For instance, when it comes to me, I don't have somebody random watch my dogs. I have Samuel do it. Okay. Some cons to this animals can be difficult. They're not human. In fact, they're largely better than humans in many ways. But also you could have people get bit by animals if dear Lord, help you if you hurt somebody's animal. So this could be more unpredictable in varying different ways. Also we have an entire video on a weird way that you could make money with dogs and or dog services. If you want to go back and look at this video, let's get into a case study. So actually members of our contrarian community where we teach people to buy and sell businesses, bought a pet grooming business. This is James and Katie Fleming. They actually transitioned from law enforcement and business consulting to entrepreneurship in owning a dog grooming business. They wanted more family time and freedom. They also loved dogs. So they bought a business. Their business acquisition journey was really interesting. So they did the thing all of us kind of do. After exploring real estate investing, they discovered the potential of acquiring existing businesses. Probably my fault. And then decided to enter the dog grooming and boarding industry. What was interesting is they acquired the Fido Spa. If you guys are in Dallas, go check it out. For 340k with an 80k down payment. They used seller financing for the rest of the remaining amount post acquisition. They improved the business by implementing very simple things, you guys, consistent pricing, having better customer service, which allowed James to leave his law enforcement job and work fewer hours and get to hang out with dogs all day, which I love. Now they run a successful, profitable business and I think they're starting to open their second location and they haven't even done so many fun things. I would do with an old business like this. I would redo the branding and logos. I would have a better and cooler looking storefront. I would probably have activities and community hours. Bring your dogs around, let's all hang out. Everybody gets their nails clipped while we all have coffee, something like that. The next one is bed and breakfast, which we could also say was Airbnb and property management. So we kind of lumped these all together again thinking of the stair step method. So what's fascinating is you used to have, well, you could start a hotel, which would be millions and millions, or you could start a bed and breakfast, which might be a couple hundred thousand dollars or a million. The difference between the two is basically that a bed and breakfast is a smaller sized, more personal hotel with less amenities. Then we could take a step down from that, which would be an Airbnb. And then even below that you could have a property management of Airbnbs or bed and breakfast. So you can see the stair set model. Now this is a fragmented market, which is interesting. Let's just focus on the bread and breakfast for a second. There is no single company holding a significant market share, probably because inherently bed and breakfast aren't meant that way. So this means lots of new entrants can kind of get in there, carve out their niche without having to compete with the large chains startup costs. Now of course you could go big, but since this is for you beginner businesses, if you already own a property, initial costs can be minimal. So that's for sure. But if you're renting, maybe you do rental arbitrage, which can sit significantly reduce the upfront costs. If you wanted to start small. Let's think about it this way. The average annual revenue for a bed and breakfast Property is around 221,000. You guys can see where we get all these numbers to figure out what you think about our averages down in the show notes. So that means that even smaller establishments can achieve profitability really quickly. You don't actually need one that does two or three million dollars in order for this to work. You can start small and start scale up. And if you don't want to start with your own bed and breakfast, why don't you just ask to manage somebody else's? That would cost you nothing to start. So things to consider here, where you're based, let's just get to some math here. Coastal areas have a higher occupancy rate, so 6% higher than the rest. The truth of the matter is this is all about location, location, location, and using something like air DNA to determine which areas have the best for bed and breakfasts. For Airbnbs, it could also mean that if you want to do the property management side, that doesn't matter as much. You just find where you can get your supply. For instance, I own both an Airbnb and part of a property management business. For the Airbnb business that I have, I have all different sizes, but we have one tiny one located here in Austin that we bought for like $350,000, something like that. Me and my brother back in the day when he lived here. That Airbnb is profitable every single month since. We've had it on average now, we don't make a much. We might make 500 bucks to 1000 bucks a month on that Airbnb. It's located downtown in Austin. But on a $350,000 investment, that's actually pretty good, especially since we did a mortgage. The only bummer is that we have to pay 20% of that to our property management company. So because I saw that, I was like, can we own part of one of those companies? Because I'd like to not have to pay for the huge upfront cost for the Airbnb, but also get part of that property management fee. So we did. This was ranked as the lowest barrier to entry business landscaping, which kind of surprised me, but I guess I understand it because I actually have three landscapers that work on my house. We have Oscar, who comes and has done our landscape architecture. Then we have Ramon, the guy who comes on a weekly basis, clips everything, makes sure nothing's dying, and does day to day landscaping and lawn cutting, although at this house we don't have much of a lawn. And then we have the third one, whose name is Lisa, and she's the one who came in and redid the entire backyard. She only does really big projects. And I think we paid, I don't know, $100,000 to totally redo the landscaping of the backyard. So again, you can scale up between the three. Now, the barriers to entry. The landscaping industry, highly fragmented, you're going to see a common theme here, right? 600,000 companies operate in North America. No single company holding more than 5% market share. So what that might tell you is that it's actually kind of hard to scale these bad boys. So if you want a 50 or 100 million dollar business, maybe hard, but to start one, maybe not, because the startup costs are pretty low. New landscaping businesses can begin with minimal equipment. Lawnmower, string trimmer, basic gardening tools collectively cost you, I don't know, 2 to 8k. Little regulatory requirements. Here in Texas, you don't have to have license licenses to operate a landscaping company unless you're going to actually do construction. Now that could, that could differ. If you're in California, a license is needed for breathing, but here you probably only need them for specialized licenses. So check whichever ones are required for basic landscaping services versus more complex. This is highly in contrast to industries like construction, which have tons of licensing and regulatory requirements. Things to consider here. This is perfect for those of you guys who don't want a ton of employees. So most of us landscape contractors have no more than five employees, highlighting that the majority of small businesses are in fact small operations. Let's do a little case study though on if you wanted to scale one up to make millions a year. This is my friend Nolan Gore, who owns Top Choice Lawn Care here in Austin. You should check him out again if you need your lawn to be trimmed. Let's look at his business. So he scaled from 1.6 million to 7.5 million in revenue, which is interesting because Nolan's experience was the military and financial and he kind of used that to acquire and grow this landscaping business on the back of a family business. He purchased Top Choice Lawn Care when it was not profitable. That I don't recommend for your first thing. That makes it really hard. But he was kind of motivated by the fact that his confidence and background in landscaping meant he could add on an unprofitable asset. Nolan's father was the founder of another landscaping business. And then he added this business onto it and basically did it at a price equivalent to its debt. Meaning that, yeah, he did have to take on some risk in order to do this investment opportunity. That said, Nolan talks about a lot of the things he did wrong and lessons learned and how having practical management experience over theoretical knowledge is crucial in business in general, but certainly in this one. So landscaping businesses all the way to florists, all the way to bookstores. Now you can't say you don't know what business to start but if you want to kick start that, you might want to think about msmbook.com, which is where I have my book located, about how to buy Main street businesses so that you could start from third base as opposed to square one. So choose one that gets you fired up and get to work. And let me know in the comments which one you end up picking and if it works out for you and what questions you have, we'll try to answer every single one of them. Thanks for watching guys. If you haven't, make sure to subscribe to the channel. We just did this crazy analytics where we saw the percentage that subscribed versus the people who keep coming back. Spoiler A bunch of you guys are missing out. So make sure you hit that subscribe button and you guys can actually get a bunch of numbers and math to help make you money instead of a bunch of nonsense and news.